Betmotion lifted fan engagement to the next level for the Brazilian Basketball Championship Finals!

Betmotion lifted fan engagement to the next level for the Brazilian Basketball Championship Finals!


On the 28th of May, Seyu partnered with Betmotion! and Liga Nacional de Basquete (NBB) for the first round of the Brazilian Basketball Championship Finals. Basketball fans were given the opportunity to support their favourite competitors by adding customized frames and supporting messages to their selfies, which were displayed on the giant LED screens and on YouTube livestream. 

“Betmotion is a reference in technology and creativity in the betting segment in Brazil, so we are very happy with the activation in the first game of the NBB finals. We seek to provide incredible experiences between the public and the brand, and the action delivered exactly that”, said Fernanda Gomes, country manager of the betting site in Brazil.

The brand has been an official sponsor of the competition since last season. In partnership with Seyu, a company created in Hungary in 2018 and responsible for activations in different sports in 14 countries, Betmotion provided an interaction of fans on the big screens of Ginásio Pedrocão, in Franca (SP), in the transmission of the match between Sesi Franca and Flamengo. The action connected fans of both teams with the game by taking photos and personalized messages of support through the Seyu app, which were shown throughout the live streaming broadcast on YouTube and also on the big screens of the gym located in the interior of São Paulo.

The brand also boosted public participation using advertising spaces on LED boards around the court and also on social networks. “Betmotion is a reference in technology and creativity in the betting segment in Brazil, so we are very happy with the activation in the first game of the NBB finals. We seek to provide incredible experiences between the public and the brand, and the action delivered exactly that”, said Fernanda Gomes, country manager of the betting site in Brazil. Inside the court, Franca’s team beat Flamengo by 85 to 79 and took the lead in the decision, which will be in the best of five games. Now, the next two matches will be in Rio de Janeiro, on Thursday (2) and Saturday (4).



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