Newsletter – May 2022

Newsletter – May 2022

GSIC Newsletter №74 – May 2022
GSIC powered by Microsoft
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Our Next Events
Members Solutions Showcase
Broadcasting and OTT Services
June 16
Members Only
Presentation of White Paper "Sustainability as a paradigm shift"
June 15
Exploring the art of possible for sports organizations in metaverse
June 23 (please note the date change)
Ukrainian Startups Pitch Day
June 28
*event for sports organizations to evaluate the pool a startups selected by GSIC
Startupbootcamp Sports & EventTech
June 6-9
Xeerpa & LaLiga Tech webinar: Creating the most advanced 360 Fan View
June 9
Our Latest
GSIC and Challenge Andorra Research + Innovation, Andorra Business announce the winners of the second edition of Andorra Sports Startup Competition
  • More than 50 startups from 19 countries have applied to participate in Andorra Sports Startup Challenge
  • 1 winner and 2 special mentions have been selected out of the 11 finalists, who had the opportunity to pitch their solutions in front of a jury composed by sports industry experts on May 26
  • The winner will get the possibility to run a pilot project with Andorra stakeholders, participation in an industry event together with Andorra Research & Innovation and Andorra Business, accommodation, and meals + tourist visit for 2 people for 5 days in Andorra and 1-year free membership to the GSIC powered by Microsoft

After a thorough screening process, GSIC and Andorra experts made a selection of top-11 startups that come from 7 different countries (France, Hungary, Ireland, Netherlands, Spain, Andorra and Ukraine) and offer a wide range of solutions in different fields, with a strong focus on Youth activation, insights and education programs for governments, Artificial Intelligence and Extended Realities solutions, technology solution for sports fans to motivate their favorite teams or athletes, healthy habits and others.

These startups had the opportunity to pitch their solutions to the industry’s most relevant leaders during a special online event on May 26 and the jury, composed by leading professionals from across the global sports industry, decided the 1 winner and 2 special mentions of the competition:
Read more
White Paper – Sustainability as a Paradigm Shift
The Global Sports Innovation Center powered by Microsoft worked on a document that compiles the best practices in the industry related to the different sustainability pillars in order to analyze the mayor strategies and actions applied by sport entities through different disciplines around the globe.
Today we presented this document with a round table with some of the entities mentioned in the publication alongside representatives of these areas. we are grateful for the presence of: FIBA 3×3, Juventus Football Club, Real Betis Balompié, Sport Singapore and Totem Branding.
Have you met…
…Erica Kerner? – Passion for sport, innovation, sustainability and luxury
Erica Kerner is an Experienced Marketing Leader with a demonstrated history of working in the Luxury/Fashion/Retail and Sports industries. Skilled in Luxury Brand Marketing, Integrated Brand Marketing, Marketing Strategy, Retail Marketing, Digital/e-commerce, PR/Influencer Marketing, Sports Marketing and Sponsorship.
This month we interviewed Erica to learn more about how SailGP is attracting new audiences, building relationships with their fans, implementing technology and utilizing luxury brands strategies to grow the competition.
Read Interview
For startups
Microsoft for Startups is now more accessible than ever
Now, any founder interested in the program can sign up directly on the website, which means you no longer need to keep track of your referral code or URL. When founders click on your referral URL, they will automatically be redirected to the official Microsoft for Startups website where they can register their interest.
What does this mean for startups that are already in the Microsoft for Startups program?

Startups already in the program have received direct communication regarding Founders Hub and how they will be able to access its benefits. The program experience for startups currently enrolled remains unchanged; they will be migrated to Founders Hub gradually and will be supported closely by our team.

Enroll and develop at your own pace with up to $350,000 in benefits. Build and iterate on your product with exactly what you need, when you need it including:
  • Up to $150,000 in Azure credits
  • Free access to trusted development tools including GitHub
  • Free collaboration tools including Microsoft Teams

A full list of FAQs is available on the website to address any additional questions you may have.
Learn more
GSIC makes and agreement with the Football Development in Ukraine Fund, official partner of Ukrainian Association of Football
The GSIC deeply touched by the current situation desilvelving in Ukraine since February 24 of this year.
We want to express our support to all the Ukrainians on the sports industry and in the world, and to use th power of our network to provide help, because the core of our philosopphy has alvays been collaboration and team work, where everyone is helping each other in order to become stronger and grow together.
With this aim, we have established an agrement with the charity fund «Football Development in Ukraine» in order to help Ukrainian people, and specially childeren, through several initiatives.
We ecourage all our members, collaborators, partners, experts, and all the sports tech ecosystem that had been following us for the past 8 years to join us and contribute to this cause.
Activity GSIC Global
Members Solutions Showcase – How to use Video Tracking and Analysis to Improve Sports Performance
Seeking to obtain a competitive advantage and manage the risk of injury, team sport
organisations are investing in tracking systems that can quantify training and competition characteristics.
Watch our latest Members Solutions Showcase to learn about how our members are working in this area.
Webinar – Sustainability as a paradigm shift
Sustainability is one now of the biggest buzzwords in the industry, and it is time for all proactive organizations to embrace this concept, along with its benefits and complexities.
As this concept further infiltrate the sports industry, along with fans, supporters, athletes, employees, and investors demanding for more socially advanced and eco-responsible sports organizations, attention to integration of sustainability in daily operations and business strategies is growing fast.
That is why the GSIC powered by Microsoft produced a White Paper on "Sustainability as a Paradigm Shift" where we explain the different concepts of the sector as well as list some best practices of sport entities to inspire the industry.
Other activities
General Manager of GSIC powered by Microsoft, Iris Cordoba, is included in Top Women in Sport ranking by Women's Sports Institute
On May 19, 20minutes and the Women's Sports Institute held the Top Women in Sports Awards Gala, as part of the presentation of the first Spanish Women's Sports Ranking, which recognizes the talent and performance of women in the world of sports. The event had the collaboration of, vertical of the Henneo group.
Read more
University of South Carolina students visit GSIC for an Inspiration session, learning about sports tech ecosystem – May 6
Sports Management students from Real Madrid School of Universidad Europea are visiting GSIC fcilities in Madrid – May 9
Mixed group of 17 different European universities is visiting GSIC's showroom in Madrid – May 12
GSIC's General Manager Iris Cordoba participating in MARCA Business Forum – May 17
Libera Università Di Lingue E Comunicazione students at their study trip co-organized with GSIC – May 25
Sports Marketing students of LaLiga Business School at their Fan Engagement masterclass with our member Xeerpa –
May 31
Next Industry Events
World Football Summit – September 28-29
This year we continue our collaboration with World Football Summit, and we invite you to attend Seville edition on September 28-29.

World Football Summit is where the football industry’s leading stakeholders meet to shape the future of the game and the business. WFS host world's largest and most influential community in football, providing a voice to the multiple stakeholders involved.
​Within this collaboration, GSIC members can benefit on 15% discount on tickets with a discuont code: WFSEUROPE22GSIC15
New Members
Members News
Betmotion lifted fan engagement to the next level for the Brazilian Basketball Championship Finals
On the 28th of May, Seyu partnered with Betmotion! and Liga Nacional de Basquete (NBB) for the first round of the Brazilian Basketball Championship Finals. Basketball fans were given the opportunity to support their favourite competitors by adding customized frames and supporting messages to their selfies, which were displayed on the giant LED screens and on YouTube livestream.
Read more
The broadcast of the RFEF between the two teams allowed people with visual impairment to follow the game live.
The Royal Spanish Football Federation (RFEF) broadcasted the Spain – Iceland match this Tuesday, March 29th, through the Escoita App. This was the first time that a game of the Spanish national team was broadcast in an immersive way for visually impaired people, in a pilot initiative that is intended to be extended to the rest of the international games.
Read more
New TdS FanZone for everyone on the roadside and back home
Last year’s edition of the Tour de Suisse proved one thing: it’s not the same without fans by the roadside! Again this year we have exciting stages in store – in both the men’s stages from 12th-19th June and the women’s stages from 18th-21st June. During these stages we, and above all the cyclists, hope for an enthusiastic crowd lining the roads. So this year we are not only offering fans cycling at its highest level. Together with our fan engagement partner LivXp we proudly present the TdS FanZone and hope to bring cycling and fans closer together.
Read more
Kairos | Brentford FC case study
Kairos is a web and mobile-based centralised platform that helps elite sports teams across the world communicate and operate more efficiently and more professionally across departments, and acts as the single digital interface between staff and players. The platform enables staff to save significant time and drive a culture of clarity and high performance across the team.
Read more
In the spotlight: Reimagine Football Fan Experience winner Mycrocast
Mycrocast has been chosen as a winner by the Johan Cruijff ArenA and the KNVB. Their audio solution allows all fans to be included parallel inside and outside the stadium without delay. We talked to Marcel Hesse, founder of Mycrocast, about his participation and becoming a winner of the Reimagine Football Challenge.
Read more
Brazilian football clubs' financials 2021
Sportsvalue carries out the study of the current and historical data of the Brazilian clubs. Billing, sources of income, expenses, net result and debts. In addition to all the financial data, it also presents an exclusive analysis crossing digital data with income, especially with sponsors. Disruptive marketing ideas are also taught to inspire.
Read more
GSIC APAC is growing
The GSIC is continuing to work on its expansion to Asia. New members are joining the center each month to add value to the ecosystem and to open new opportunities for our members on other continents.
APAC Activity
Debbie Lee, Founder of TechStormTV, member of GSIC APAC, is presenting at the final of Tremplin Invest final, organized by Ministère des sports of France and Le Tremplin, supported by GSIC – May 11
Tri-Factor Media Launch Event by Orange Room with participation of GSIC's General Manager, Iris Cordoba in a panel discussion – May 13
New Members
APAC Members News
Basketball action is back in Singapore!
Get ready for the FIBA 3×3 Asia Cup LIVE at Marina Bay Sands’ event plaza from 6 – 10 July! The 5th edition of this event will see 53 teams from across 30 countries battling it out to win the Cup.

Ticket sales are from June onwards! Meanwhile, do check out the article below for more exciting information on the Republic's very 1st hosting of a major 3×3 basketball event, since the 2010 Youth Olympic Games.
Read more
Shows kids the value of data and analytics through sports
SAS, the leader in analytics, has created The Batting Lab, an interactive experience that uses artificial intelligence (AI), computer vision and Internet of Things (IoT) analytics to help kids improve their athletic skills, specifically baseball and softball swings, and their confidence in using data and analytics, a foundational element of data literacy.
The Batting Lab applies data science to sport activity to help kids better understand the use of stats. It makes data and analytics more accessible, relevant and fun.
Read more
Visit our showroom in Singapore!
Would you like to meet our GSIC APAC team as well as our offices?

You can now request a visit to the GSIC Singapore facilities through our website!


📍 6 Stadium Walk, #01-05, Singapore

Get ready to explore synergies and business opportunities in the global sports industry!
Book a visit
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Use your private area to learn more about other GSIC members and to connect with them, as well as to find Working Groups materials, training resourses and more
Go to Private Area
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Re-view our last events, evnts that you missed or all the rest of events starting from 2018! We have it all: Fan Engagement, Digital Transformation, COVID, Smart Stadiums and more
Go to GSIC Media
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