Sport Thinkers2018-09-21T10:03:52+00:00
Transform Anoeta into a Smart Stadium!
SPORT THINKERS SMART STADIUM
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Startup acceleration program that contributes to local economy development

3 months dedicated training, formation and mentoring program with top sports executives, possibility to access Microsoft technology, sports network, co-working space and venture capitals. This acceleration program powered by GSIC will take your startup to the next level!​ ​

Benefits of Startups

The GSIC creates its own acceleration program for technology-based startups with solutions that enhance sports industry. Our Sport Thinkers Hub joins forces with the best promoters to offer you a number of benefits

Workspace

MS for Startups

Immersion and Pilot

Showcase

Mentoring

Access to investors

Industry Leveraging

Business

Privileged Access to global startups

Brand Building

Social Impact

Outside the innovation

Global Network

Benefits for the Promoter

Sport Thinkers creates bridges between large and small organizations to spark the innovation, build a strong local ecosystem and make a social impact through the local hubs

STARTUP CALLS

OUR MENTORING NETWORK

Our program will provide you with support of more than 200 international companies, sports entities and a growing mentoring network composed by industry professionals.

Business Development Architect

Jesús Serrano

Jesus is a +15 year experienced professional specialized on Customer experience and UI Development Technologies. He is Business Development Architect in Sports and member of UX Worldwide Leaders at Microsoft. He’s frequently required as speaker about UX design & UI development for both national and international events.He has designed and led the Customer experience and Design Teams in many Lighthouse, Tier 1, BMC and Consumer projects across different technologies for some of the most important global companies. He’s absolutely passionate about simplifying the use of technologies and bring them closer to the users. If you have an UX problem, if no one else can help and you find him, maybe you should speak with him

Chief Project Officer

Guillermo Morales

With 15+ years of experience on the technology business, working with banking, energy, telco, industry and public-sector clients, envisioning and defining technology strategies, digital services and solutions to help to realize business value. Joined to Microsoft in 1998, he has worked for the top WW consulting companies and currently working as Solution Architect at Microsoft.

Co-Founder of Torrent Road Capital & Menorca Millennials

Ricard Garriga

Ricard Garriga, co-founder Torret Road Capital & Menorca Millennials, the first startup Decelerator for Series A global companies│prev. YouNoodle, 22 Barcelona City Council│Inspired at UCBerkeley │Proud Investor of 8fit, Bulletin.chat. Trappit, AragonProject, 3DdigitalVenue. Passionate about start-ups, investment and talent attraction. He has 12 years’ experience in the entrepreneurship ecosystem, starting at La Salle university in Barcelona where he helped raise capital for tech start-ups and spinoffs, then in 22 Barcelona City Council to implement public policies, and subsequently in California as head of strategy and growth in YouNoodle, a Silicon Valley start-up, where he was in charge of open innovation projects for large corporations and talent attraction programmes for 7 countries, then founding the new concept of ”start-up decelerator” MenorcaMillennials which detects global talent in order invest with it’s own funding company, TorretRoad.
To date 2 failed companies, €27m raised by 16 of them and 2 companies acquired.

Stadium Director at Levante U.D.li

Luis Cervera

Currently Luis is Director of New Projects and Operations Levante UD SAD; member of the commission “Marketing, financing and federative management” in the Spanish Olympic Committee; member of the Board of Directors of the Sports Managers Association of the Valencian Community; vocal Territorial Board Lift IESE. His previous experience includes the positions of Director of Operations Valencia CF SAD (2015-2017), General Director of Valencia CF SAD (2013-2015), Director-Manager of the Valencia Municipal Sports Foundation (2001 -2013).

General Manager IT Innovation at Melbourne Cricket Club

Rey Sumaru

An IT professional with over 25 years’ experience in managing Technology and Innovation departments and delivery of Technology projects globally across various environments.Responsible for the Strategic directions, Innovation and day to day operations of the IT & Innovations department and the Smart Stadium Initiative, which includes, a fully Converged Network, Stadium Wide Wi-Fi, IPTV, CCTV, Audio, Video, Broadcasting , Digital Assets and Innovative Technologies. In a past: Senior Director – Global Infrastructure (IT), CSL Biotherapies, Director IT Asia/Pacific, CSL Biotherapies, IT Manager – Sigma Pharmaceuticals

CEO and Co-Founder of TTSPRTS

Adrian Herzkovich

Senior Executive with over 25 years’ experience in international multi-media, sports, eSports, entertainment, digital and mobile business. 18 years leading FOX International Channels (a 21st Century Fox Company) in different regions of Latin America & Europe. Dealmaker with strong & solid negotiations skills, with a long and verified record of successes. Angel Investor participating in different startups, investing, building & scaling companies. Personal Branding Consultant. He works with CEO’s, Presidents, and C-Level Executives to enhance their Personal & Professional Brand and guide them on how to build a strong and relevant Digital Identity.

CEO & Co-Founder of Blinkfire

Juan Luis Hortelano

Former co-founder and Director of Plug and Play Spain, where they accelerated and invested in +70 startups during 5 years.With +18 years experience in different Internet companies, before Blinkfire and Plug and Play, Juan Luis was responsible of the internationalization and launch in Spain of different successful projects like Feedburner (bought by Google), Zumodrive (bought by Motorola), Qype (bought by Yelp) or 9flats.com (bought by Wyndham Hotel Group).  He is also a private angel investor in different tech startups and also an active member of the tech ecosystem in Spain, being a regular speaker in tech and internet related events.

CTO-Innovation Director of Global Sports Innovation Center

David Rosa

He has been working and learning in the sports industry for more than 15 years. He has played a leading role as Business Intelligence Manager in Valencia CF and also worked for INESPORT, the Spanish National Sports Council and Instituto Biomecánico de Valencia. Holds a degree in Industrial Engineering and a post degree in Sports Biomechanics

Ph.D., CSCS, assistant professor in the Department of Physical Education, School Health, and Movement Studies at Central Washington University.

Brian McGladery

Dr. McGladrey teaches graduate courses in the Athletic Administration program, and undergraduate courses in both sport coaching and sport management. He also serves as the Department’s coordinator for the Sport Coaching minor, and for the Sport Management major. Dr. McGladrey’s professional background includes 14 years as a high school baseball coach, currently coaching at Ellensburg High School. He is an NSCA Certified Strength & Conditioning Specialist, and has worked with both high school and collegiate athletes in the role of strength and conditioning coach. His research interests include teacher/coach knowledge specific to resistance training, and pedagogy specific to the high school weight room.

Chief Executive at Gains Group

Steve Gera

Steve Gera is a former officer in the United States Marine Corps who has gone on to coach and scout in the National Football League, run multiple businesses, and teach at top universities. Steve is the Chief Executive at Gains Group a sports technology agency. He has worked with a number of world-class organizations, such as FC Barcelona, WWE, IMG Academy, TeamSky Cycling, Chelsea Football Club, Saracens Rugby, Army Special Forces, and the United States Marine Corps. He has also advised at the league level in the NBA, Premier League, and Major League Soccer.

Prior to working in industry Steve served as the Head of Innovation for the Cleveland Browns and as an Assistant Coach and Analyst for the San Diego Chargers. He teaches at San Diego State University, Wharton, Universidad Europea de Madrid, and Torrens University Australia. He resides in Los Angeles, California with his family.

Managing Director at WWP Weirather Wenzel & Partner

Rayde Luis Baez

Born and raised in Dominican Republic, relocated to Barcelona over a decade ago. Rayde is a passionate partnership narrative builder, and steers the operations of the WWP Group in the Iberian Peninsula since 2016, leading the agency work with brands and properties such as Audi, FC Barcelona, Real Madrid, Red Bull, MotoGP, BMW M, SEAT, TAG Heuer, LaLiga and Santander Private Banking. Trained as an Economist with postgraduate education in Banking & Finance, and Sports Management, prior to his role at WWP oversaw the strategic business of Euroleague Basketball’s digital output and content marketing initiatives, the sponsorship sales and relationships with its partners in a joint creative effort that continuously delivered return on investment.

President and Managing Partner of Embedded Knowledge

J.Eduardo Campos

J. Eduardo is a seasoned strategist who designs sustainable solutions by building bridges across diverse groups. After creating business growth opportunities on four continents through his leadership roles at PwC, Embraer, and Bell Canada, he spent thirteen years at Microsoft, first as a cybersecurity advisor, then leading innovative Microsoft projects at the highest levels of government in the US and abroad. Today, J. Eduardo is realizing his dream of building a better tomorrow by leading his consulting firm, Embedded Knowledge, Inc., to develop value propositions, customize business strategies, and form partnerships that enable organizations and entrepreneurs to design creative solutions for their complex problems.

Director, Digital Projects and Emerging Technology of United Soccer League

Vincent Wiskowski

Marketing & Sales professional

María Barberá

What defines me is the motto “Make things happen”. Marketing and Commercial professional with a solid experience in the design of new business & commercial offers, marketing and communication strategies, CRM Planning.

Global Vision | Experience in coordination of local and international teams and projects.

Business Growth | Focus on Projects oriented to results, ROI, market share growth and brand awareness.

Marketing Plans | Integrating all elements in effectives strategies to reach target audience (media, events, promotional campaigns, digital, in-store, PR and CRM) develo- ping outstanding strategies.

New Trends | Activation of new out of the box ideas, blogging, video content, events, e- commence and new technologies.

Experience in several sectors | Retail, TELCOS, Sports, Automotive, Bank, Financial, Consumer goods and Services.

Expertise in developing Worldwide Sports Sponsorships proposals.

Business Development Architect

Jesús Serrano

Jesus is a +15 year experienced professional specialized on Customer experience and UI Development Technologies. He is Business Development Architect in Sports and member of UX Worldwide Leaders at Microsoft. He’s frequently required as speaker about UX design & UI development for both national and international events.He has designed and led the Customer experience and Design Teams in many Lighthouse, Tier 1, BMC and Consumer projects across different technologies for some of the most important global companies. He’s absolutely passionate about simplifying the use of technologies and bring them closer to the users. If you have an UX problem, if no one else can help and you find him, maybe you should speak with him

Chief Project Officer

Guillermo Morales

With 15+ years of experience on the technology business, working with banking, energy, telco, industry and public-sector clients, envisioning and defining technology strategies, digital services and solutions to help to realize business value. Joined to Microsoft in 1998, he has worked for the top WW consulting companies and currently working as Solution Architect at Microsoft.

Co-Founder of Torrent Road Capital & Menorca Millennials

Ricard Garriga

Ricard Garriga, co-founder Torret Road Capital & Menorca Millennials, the first startup Decelerator for Series A global companies│prev. YouNoodle, 22 Barcelona City Council│Inspired at UCBerkeley │Proud Investor of 8fit, Bulletin.chat. Trappit, AragonProject, 3DdigitalVenue. Passionate about start-ups, investment and talent attraction. He has 12 years’ experience in the entrepreneurship ecosystem, starting at La Salle university in Barcelona where he helped raise capital for tech start-ups and spinoffs, then in 22 Barcelona City Council to implement public policies, and subsequently in California as head of strategy and growth in YouNoodle, a Silicon Valley start-up, where he was in charge of open innovation projects for large corporations and talent attraction programmes for 7 countries, then founding the new concept of ”start-up decelerator” MenorcaMillennials which detects global talent in order invest with it’s own funding company, TorretRoad.
To date 2 failed companies, €27m raised by 16 of them and 2 companies acquired.

Stadium Director at Levante U.D.li

Luis Cervera

Currently Luis is Director of New Projects and Operations Levante UD SAD; member of the commission “Marketing, financing and federative management” in the Spanish Olympic Committee; member of the Board of Directors of the Sports Managers Association of the Valencian Community; vocal Territorial Board Lift IESE. His previous experience includes the positions of Director of Operations Valencia CF SAD (2015-2017), General Director of Valencia CF SAD (2013-2015), Director-Manager of the Valencia Municipal Sports Foundation (2001 -2013).

General Manager IT Innovation at Melbourne Cricket Club

Rey Sumaru

An IT professional with over 25 years’ experience in managing Technology and Innovation departments and delivery of Technology projects globally across various environments.Responsible for the Strategic directions, Innovation and day to day operations of the IT & Innovations department and the Smart Stadium Initiative, which includes, a fully Converged Network, Stadium Wide Wi-Fi, IPTV, CCTV, Audio, Video, Broadcasting , Digital Assets and Innovative Technologies. In a past: Senior Director – Global Infrastructure (IT), CSL Biotherapies, Director IT Asia/Pacific, CSL Biotherapies, IT Manager – Sigma Pharmaceuticals

CEO and Co-Founder of TTSPRTS

Adrian Herzkovich

Senior Executive with over 25 years’ experience in international multi-media, sports, eSports, entertainment, digital and mobile business. 18 years leading FOX International Channels (a 21st Century Fox Company) in different regions of Latin America & Europe. Dealmaker with strong & solid negotiations skills, with a long and verified record of successes. Angel Investor participating in different startups, investing, building & scaling companies. Personal Branding Consultant. He works with CEO’s, Presidents, and C-Level Executives to enhance their Personal & Professional Brand and guide them on how to build a strong and relevant Digital Identity.

CEO & Co-Founder of Blinkfire

Juan Luis Hortelano

Former co-founder and Director of Plug and Play Spain, where they accelerated and invested in +70 startups during 5 years.With +18 years experience in different Internet companies, before Blinkfire and Plug and Play, Juan Luis was responsible of the internationalization and launch in Spain of different successful projects like Feedburner (bought by Google), Zumodrive (bought by Motorola), Qype (bought by Yelp) or 9flats.com (bought by Wyndham Hotel Group).  He is also a private angel investor in different tech startups and also an active member of the tech ecosystem in Spain, being a regular speaker in tech and internet related events.

CTO-Innovation Director of Global Sports Innovation Center

David Rosa

He has been working and learning in the sports industry for more than 15 years. He has played a leading role as Business Intelligence Manager in Valencia CF and also worked for INESPORT, the Spanish National Sports Council and Instituto Biomecánico de Valencia. Holds a degree in Industrial Engineering and a post degree in Sports Biomechanics

Ph.D., CSCS, assistant professor in the Department of Physical Education, School Health, and Movement Studies at Central Washington University.

Brian McGladery

Dr. McGladrey teaches graduate courses in the Athletic Administration program, and undergraduate courses in both sport coaching and sport management. He also serves as the Department’s coordinator for the Sport Coaching minor, and for the Sport Management major. Dr. McGladrey’s professional background includes 14 years as a high school baseball coach, currently coaching at Ellensburg High School. He is an NSCA Certified Strength & Conditioning Specialist, and has worked with both high school and collegiate athletes in the role of strength and conditioning coach. His research interests include teacher/coach knowledge specific to resistance training, and pedagogy specific to the high school weight room.

Chief Executive at Gains Group

Steve Gera

Steve Gera is a former officer in the United States Marine Corps who has gone on to coach and scout in the National Football League, run multiple businesses, and teach at top universities. Steve is the Chief Executive at Gains Group a sports technology agency. He has worked with a number of world-class organizations, such as FC Barcelona, WWE, IMG Academy, TeamSky Cycling, Chelsea Football Club, Saracens Rugby, Army Special Forces, and the United States Marine Corps. He has also advised at the league level in the NBA, Premier League, and Major League Soccer.

Prior to working in industry Steve served as the Head of Innovation for the Cleveland Browns and as an Assistant Coach and Analyst for the San Diego Chargers. He teaches at San Diego State University, Wharton, Universidad Europea de Madrid, and Torrens University Australia. He resides in Los Angeles, California with his family.

Managing Director at WWP Weirather Wenzel & Partner

Rayde Luis Baez

Born and raised in Dominican Republic, relocated to Barcelona over a decade ago. Rayde is a passionate partnership narrative builder, and steers the operations of the WWP Group in the Iberian Peninsula since 2016, leading the agency work with brands and properties such as Audi, FC Barcelona, Real Madrid, Red Bull, MotoGP, BMW M, SEAT, TAG Heuer, LaLiga and Santander Private Banking. Trained as an Economist with postgraduate education in Banking & Finance, and Sports Management, prior to his role at WWP oversaw the strategic business of Euroleague Basketball’s digital output and content marketing initiatives, the sponsorship sales and relationships with its partners in a joint creative effort that continuously delivered return on investment.

President and Managing Partner of Embedded Knowledge

J.Eduardo Campos

J. Eduardo is a seasoned strategist who designs sustainable solutions by building bridges across diverse groups. After creating business growth opportunities on four continents through his leadership roles at PwC, Embraer, and Bell Canada, he spent thirteen years at Microsoft, first as a cybersecurity advisor, then leading innovative Microsoft projects at the highest levels of government in the US and abroad. Today, J. Eduardo is realizing his dream of building a better tomorrow by leading his consulting firm, Embedded Knowledge, Inc., to develop value propositions, customize business strategies, and form partnerships that enable organizations and entrepreneurs to design creative solutions for their complex problems.

Director, Digital Projects and Emerging Technology of United Soccer League

Vincent Wiskowski

Marketing & Sales professional

María Barberá

What defines me is the motto “Make things happen”. Marketing and Commercial professional with a solid experience in the design of new business & commercial offers, marketing and communication strategies, CRM Planning.

Global Vision | Experience in coordination of local and international teams and projects.

Business Growth | Focus on Projects oriented to results, ROI, market share growth and brand awareness.

Marketing Plans | Integrating all elements in effectives strategies to reach target audience (media, events, promotional campaigns, digital, in-store, PR and CRM) develo- ping outstanding strategies.

New Trends | Activation of new out of the box ideas, blogging, video content, events, e- commence and new technologies.

Experience in several sectors | Retail, TELCOS, Sports, Automotive, Bank, Financial, Consumer goods and Services.

Expertise in developing Worldwide Sports Sponsorships proposals.

OUR WORKING GROUPS NETWORK 

Complement your training with assessment of those who are ahead of latest trends in sports industry. Our working groups will help you understand better market demands, challeges and insights

Business Insights

The combination of the Microsoft Sports Digital Platform with our partner solutions provides fans with full access to apps, social media, the web, live-streaming, video-on-demand, multi-angle cameras, news, statistics, sports feeds and more, on any platform or device, at any time

Smart Stadium

With Cloud Services, the Microsoft Sports Digital Platform and the support of ISV partners, Microsoft provides a myriad of solutions. It includes a large set of fan services and experiences for the venue, including retail, food and beverage, cashless payments, digital ticketing, access validation, 360 ° video, IoT, and more

Athlete & Team Performance

Through the consolidation of team and athlete data from almost any source into the Microsoft Cloud, teams can get a 360 view of their players and gain the data-driven insights that will help increase performance and prevent injury. Microsoft Sports Performance Platform provides training staff with the necessary tools to score an on-field advantage

Fan Engagement

The combination of the Microsoft Sports Digital Platform with our partner solutions provides fans with full access to apps, social media, the web, live-streaming, video-on-demand, multi-angle cameras, news, statistics, sports feeds and more, on any platform or device, at any time

Digital Transformation

Working toward reducing the gap between small companies and sports entities we have created a working group devoted to the digital transformation of sports entities. This working group is focused on analyzing how to use different technologies within sports sponsorships, analyzing two fundamental points, innovation, and activation. This working group reviews real cases from the technological point of view such as performance and optimization of a sports sponsorship, the ROI of a sponsorship in Social Media, brand recognition and measurement on TV and web data management. In this working group, we aim to explore new digital assets, examine the expectations of the technological applications and innovation in sports sponsorships and understand the pricing of this market. In order to be successful, we have selected some of the most experienced partners in the vast GSIC ecosystem to form this working group.

Esports

As esports become increasingly popular around the world, at GSIC we decided that creating a working group was not only necessary but essential. Our Esports working group was created with the aim of reflecting on the industry and providing solutions to problems that exist or arise within it. GSIC has partnered with several companies associated with the center (Mediapro, Atos, Freedom and Flow Company, MC Saatchi Sponsorship, Real Madrid, Banco Sabadell, among others) to promote the implementation of this working group that seeks to address issues that involve key issues within esports such as the creation of specific digital content, the transformation in the consumption of these contents, challenges in gaming devices, monetization of the participation of fans and their communities, or the role of technology companies, distribution channels and sponsors , among others.

Education

AR/VR/MR

Augmented reality, virtual reality, and mixed reality are all new technologies that are rapidly increasing in popularity, every day new and more practical uses are being discovered for this technology. At GSIC we have created a working group comprised of some of or invaluable partners with the intention of focusing this technology on the sporting world to holistically improve the sports industry in anything ranging from fan engagement to practice.

Health

Health has always been and will always be not only a crucially important part of sports but also a main focus of technology. For this reason, we at GSIC have created a working group focused primarily on Health. This working group not only focuses on physical health but psychological health as well. The aim of this working group is to promote and ensure long-term health through technology with the intention of keeping players and fans healthy so that they may play longer and harder and enjoy their sport to its fullest.

Marketing & Sposorship

Sports entities are in a process of continuous progress and growth and in the Global Sports Innovation Center powered by Microsoft we are aware of the difficulties experienced by these entities when it comes to establishing progress in their digital transformation.

For this reason, in GSIC we work to reduce this gap, and we have created this working group focused on analyzing how to use different technologies within sports sponsorships, analyzing two fundamental points: innovation and activation.

We will review real cases from the technological point of view such as: performance and optimization of a sport sponsorship, the ROI of a sponsorship in Social Media, brand recognition and measurement on TV and web data management.

In this working group we will explore new digital assets, discuss the expectations of the technological applications and innovation in sports sponsorships and we will understand the pricing of this market.

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