The WFS StartCup by GSIC announces the sixteen startups shortlisted for WFS live

  • World Football Summit and Global Sports Innovation Center powered by Microsoft (GSIC) are pleased to announce the 16 top-ranked proposals of the 2020 WFS StartCup by GSIC that will have the opportunity to present their solution during WFS Live, a global online congress that will gather the most important international leaders of the sports industry from July 6-10.


Madrid, June 30, 2020World Football Summit (WFS), in partnership with Global Sports Innovation Center powered by Microsoft (GSIC), are pleased to announce the 16 top-ranked proposals of the 2020 WSF StartCup by GSIC, an international competition that aims to locate the best sportech projects and/or startups offering innovative solutions that can impact the sports industry in general, and football in particular.


90 startups from from 32 different countries submitted their candidacy for the fourth edition of the WFS StartCup by GSIC. The 16 selected startups come from 10 different countries (Brazil, France, Germany, Hungary, Israel, Netherlands, Qatar, Spain, United Stated and United Kingdom) and offer a wide range of solutions in different fields, with a strong focus on Player & Team Performance and Fan Engagement. Half of them use AI-driven technology.

These startups will have the opportunity to pitch their solutions to the football industry’s most relevant leaders during WFS Live powered by R9, an online event that will gather 100+ top speakers and around 3,000 professionals from all over the world from July 6th to 10th.

The StartCup session will take place on Thursday July 9th at 5.00 PM (CEST). The jury, composed by leading professionals from across the global sports industry, will then decide the Top 8 startups that make it to the final stage, which will take place at the next WFS online summit (date to be confirmed). The winning project will receive one year of free membership to the Global Sports Innovation Center powered by Microsoft and a grant to the GSIC Institute’s master’s in Digital Transformation.

The sixteen startups selected for the pitching instance are:



“In this fourth edition the participation of non-Spanish startups has increased significantly, thus exceeding the number of Spanish startups registered, so we can say that WFS Startup by GSIC is positioned as a reference competition worldwide. This new online format enables startups to make a virtual pitch in front of a jury made up of recognized experts from 4 continents, and the award includes access to the GSIC and a 100% scholarship for the Masters in Digital Transformation that GSIC Institute organizes along with ESBS, so no doubt this is a competition that provides networking, access to knowledge and value for its participants”, says Iris Córdoba, General Manager at GSIC.


“We are overwhelmed and extremely proud of the number and the great quality of the startups that have applied this year. Some of the solutions they are proposing are extremely exciting and can add great value to the sports industry in a many different fields. Some of these companies are already partners to relevant sport entities and I have no doubt that others will be playing in the big leagues soon. The members of the jury have an extremely difficult task ahead of them.”   agrees Jan Alessie, Director of WFS.



About WFS

World Football Summit is where the football industry’s leading stakeholders meet to shape the future of the beautiful game. The platform has evolved from a yearly gathering taking place in Madrid, focused on the European market, to a growing series of global events that cover the challenges and opportunities of the different regions and sectors in this thriving industry. WFS is powered by a global community of influential professionals sharing a unique passion for the business of sports and a mission to spark discussion, generate knowledge and promote innovation to drive progress for the game and the industry.


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About GSIC

Global Sports Innovation Center powered by Microsoft  (GSIC) is a business cluster powered by Microsoft Sport Team that gathers all kind of sports entities (clubs, federation, associations), institutions, tech-companies (from start-ups to enterprises), research organizations, investors and key figures of sport industry to improve its value chain. To do so we focus our activities and services on 6 main points: entrepreneurship, networking, applied research, showcase, Microsoft Partners Solutions and digital transformation advisory services. More than 340 companies from 38 different countries have already received support from the GSIC through different activities, as well as from their ambassadors and network of professionals of the sports industry.


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