Global Sports Innovation Center powered by Microsoft (GSIC)

We connect the sports industry to innovation

Global Sports Innovation Center powered by Microsoft (GSIC)
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Offices: Madrid and Singapore
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Members Supported
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Countries

Don't miss our latest activities!

Our activity is based on 7 pillars

340+ Members Supported

37+ Countries

3.500+ Direct contacts to the industry stakeholders

160+ Training activities

200+ Knowledge transfer activities

100+ Professionals involved in working groups

60+ Innovative solutions exhibited

35.000+ Visitors experimented the technology applied to sports

100+ Startups in acceleration

100+ leads generated per year

4 SportThinkers Startups Acceleration Program

Fan Engagement

Smart Venue

Business Insights

Athlete Performance

eSports

Digital Transformation Advisory Services for:

Sports Leagues

Sports Clubs

Sports Federations

GSIC aims at creating a positive impact that digital transformation processes can produce on the society. Our projects contribute to the creation of the sport of the future that we want to make inclusive, sustainable and accessible for everyone. 

Know the GSIC

The GSIC is a non-profit association that facilitates synergies and provides its members with value-added services that enable sports entities and companies to grow and develop with the help of experienced professionals in sports tech ecosystem. Our main service providers are our own members that make their best services and products available to the market.

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What we do?

Digital Transformation

We bring the digital transformation to the sports entities all over the world and help the tech companies grow by adding them value of our 4 pillars

Meeting Point

We are a world reference meeting point for the sports industry on international level that provides its ecosystem exclusive contacts and offers unique opportunities

Innovation

We believe in innovation and talent, transparency of activity, total dedication to our associates and the projects we carry out with them

What our members do?

GSIC Sports Scenarios

Developing the future of sport together

Our members develop solutions in differnt sports industry area where sports entities are facing challenges when it comes to growing digitally, create new revenue streams and taking the organization to a new level

Calendar of Activities

Next Events

Current Events

december, 2022

01dec11:00 am12:00 pmFireside Chat - El desarrollo de tecnologías sostenibles en las industrias de lujo y auto

15dec9:00 am10:30 amWhite Paper Presentation - Grassroots and High Performance

21dec9:30 am11:30 amNetworking for GSIC Members - Madrid & Singapore - Hybrid Session

Past Events

november 2022

30nov4:00 pm5:00 pmMembers Solutions Showcase - Athlete's performance and wellbeing solutions

09novallday11GSIC Summit APAC

october 2022

19oct10:00 am11:00 amFireside Chat - Emotional technology: the transformation of the automotive industry is human

Explore our Madrid HQ

Our Team

General Manager of the Global Sports Innovation Center powered by Microsoft

Iris Córdoba

She has developed her professional career linked to enterprise development and the support of SMEs from the public and private side, with special focus on culture sector, Spanish language-related economy, entertainment and sports industry. Specializing in project management, networking creation and business development. Since the beginning of 2015, she has launched the GSIC promoted by Microsoft, a collaborative initiative between the public, private and academic sectors, which aims to promote innovation in the sports industry, creating an ecosystem composed by nearly 200 companies and institutions that generate synergies and value projects in the sector.

Strategic Alliances & Business Development Director

Iñigo Bonilla

He has developed his professional career fully linked to the sports industry, with over 5 years of experience working at different sports companies, such as LaLiga where he has been managing and developing the CRM Strategy for 2 years. Holds a dual degree in Business & Marketing and a Master degree in Sports Management and Sports Marketing.

Head of Communications & Public Affairs

Sofiya Goncharova

Born in Ukraine, Sofiya holds a Degree in Film, Television and Social Media studies by Carlos III University of Madrid (Spain) as well as a Master Degree in Official Protocol, Production, Organization and Design of events. She had complimented her training with Digital Marketing studies and International Media and Communication courses at Aarhus University (Denmark). She has developed her professional career linked to communication, digital marketing, and event management working at different media such as Factoria Plural and Boomerang TV, communication and event agencies such as CTC, Somosaguas, and Event Management. Since 2018 Sofiya is leading communication and public relations at Global Sports Innovation Center powered by Microsoft, working closely with technology-based companies who develop solutions for the Sports industry. One of the main activities she develops at her position is a regular creation of contents to create connections mong sports-tech ecosystem worldwide, spread knowledge about disruptive innovation, bring digital transformation to the sports industry and boost tech-based companies’ businesses.

APAC Lead

Raj Sambwani

Raj is an experienced digital leader combining experiences across the technology, startup and consulting worlds. His career foundation and experience was built on multinational and entrepreneurial roles in go-to-market, business development and change management while based in Asia and London. His cross-industry exposure in APAC and EMEA to new product introduction and transformation projects in disruptive industries is an invaluable part of his approach to solving problems for customers and partners. Raj holds an MBA from Imperial College Business School.

DT Consultancy Services Director

Guillermo Marin

Guillermo is a person with multiple facets: Multilingual former Hockey Athlete, Sports industry industry professional with experience in innovation and digital transformation management.

With a business background and a creative, innovative and entrepreneurial attitude. He is always wanting to connect with disruptive people with one purpose: To encourage positive change and disruption so people and organisations can be empowered to contribute to a better, innovative and sustainable world.

Executive Assistant to President and Administration Manager

Anna Kusnierz

Experienced Executive Assistant with a demonstrated history of working both as a CEO assistant and as team assistant exposed to international cultures during work and studies. I am passionate about what I do and enjoy witnessing how Sports customers become digital businesses powered by Microsoft Cloud.

Facility Manager - Madrid

Antonio Pardo

Strategic Partners

Do you want to be a member?

Basic information on data protection. – In accordance with the GDPR and the LOPDGDD, ASOCIACION PLATAFORMA PARA LA INNOVACION EN LA INDUSTRIA DEL DEPORTE will process the data provided in order to manage your registration as a member and the payment of the corresponding fee. As well as sending them information about the activities, projects or events related to the entity and the rest of the members of ASOCIACION PLATAFORMA PARA LA INNOVACION EN LA INDUSTRIA DEL DEPORTE. You may exercise, if you wish, the rights of access, rectification, deletion, and others recognized in the aforementioned regulations. To obtain more information about how we are treating your data, access our privacy policy. 

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