Global Sports Innovation Center powered by Microsoft (GSIC)

We connect sports industry to the innovation

Our activity is based on 4 main pillars:


  • + 200 Partners

  • + 29 Countries

  • + 2.000 Direct contacts to the industry stakeholders


  • + 100 Training activities

  • + 200 Knowledge transfer activities

  • + 400 Professionals involved in working groups


  • + 50 Innovative solutions exhibited

  • + 30.000 Visitors experimented the technology applied to sports


  • + 100 Startups in acceleration

  • + 500 Contact with potential investors

  • + SportThinkers Startups Acceleration Program

We improve the value chain of the sports industry


We create the international business network for you to generate new opportunities, identify synergies and build alliances


We make bridges between researchers, technology developers and sports entities to enhance the digital transformation in the sector


We exhibit the best solution ins a Showcase located in the very center of Madrid and visited by thousands of people linked to the sports industry


We accelerate tech startups providing them with access to the international network of contacts and mentors composed by industry stakeholders

Our Scenarios

Digital Transformation

We bring the digital transformation to the sports entities all over the world and help the tech companies grow by adding them value of our 4 pillars

Meeting Point

We are a world reference meeting point for the sports industry on international level that provides its ecosystem exclusive contacts and offers unique opportunities


We believe in innovation and talent, transparency of activity, total dedication to our associates and the projects we carry out with them

Microsoft Sports Scenarios Developing the future of sport together


The combination of the Microsoft Sports Digital Platform with our partner solutions provides fans with full access to apps, social media, the web, live-streaming, video-on-demand, multi-angle cameras, news, statistics, sports feeds and more, on any platform or device, at any time


With Cloud Services, the Microsoft Sports Digital Platform and the support of ISV partners, Microsoft provides a myriad of solutions. It includes a large set of fan services and experiences for the venue, including retail, food and beverage, cashless payments, digital ticketing, access validation, 360 ° video, IoT, and more


Connect, consolidate and visualize real-time business data to improve customer service, to target your market better, to gain new insights and to obtain better results. ERP, communication and collaboration, infrastructure and systems run the sports organization


Through the consolidation of team and athlete data from almost any source into the Microsoft Cloud, teams can get a 360 view of their players and gain the data-driven insights that will help increase performance and prevent injury. Microsoft Sports Performance Platform provides training staff with the necessary tools to score an on-field advantage

Go to Microsoft

“We all have one focus, make a better world through sport. GSIC helps that all sport dreamers can accomplish it together”

Bruno Muñoz, CEO, Runator (España)

“The Global Sports Innovation Center is a wonderful world initiative to link sports with innovation. No other vehicle we are aware of makes it so easy for sports to keep up with the latest R&D and technology applications. Well done!”

Tony Charge, CEO, Sports Wizard (Australia)

“GSIC is where talent, opportunity and network meet, a great shuttle in Madrid for sport & tech startups”

Equipo de Termohuman (España)

Strategic Partners

Eduardo Plata: Using #crowdsourcing with #incubators to drive #innovation in sports venues via ⁦@Sport_GSIC⁩ ⁦@RealSociedadEN⁩

Eduardo Plata, Business Development Manager of @Sport_GSIC, sharing all things technology this morning with us here at #TDS18 - how can you use technology and artificial intelligence to identify issues and solve problems in stadiums?

Next Thursday, November 15th we are holding a Virtual Meeting on Artificial Intelligence in Customer Service for our partners offered by @WeAreBrintia y @nanfor . Don't miss it! You can register here https://t.co/EWqjACCVgK

Today the President of @KarateFinland @koskikimmo and @jarkkolainio from Microsoft Finland visited #GSIC for the #innovationday to get to know our work and solutions of our partners @themountainwith @realtracksystem and @SportValue applied to monitoring athlete performance.

Are you ready for some good news? SPORT THINKERS ESPORTS competition is already open! If you have innovative ideas for eSports sector, join our new project developed in collaboration with @GrupoMEDIAPRO! To know more and to apply wisit our website https://t.co/hOcymDTDXU

Para empezar con fuerza la semana, os dejamos la charla con @ivcordo , General Manager del Global Sports Innovation Center (GSIC). ¡No os la perdáis! https://t.co/Usll5qXe5S #FelizLunes

Second day of our Immersion week with @RealSociedad where the winning companies are getting to know in person the Anoeta stadium and technological needs of the club.

#gsic #microsoft #sport #innovation #sporthinkers #football #technology #startup #business

Today we are starting the immersion week with @RealSociedad for our Sport Thinkers Smart Stadium winners @WeAreBrintia @YarrTV @cinfoTV @BaturaMobile @iristrace @YBVR360 @Pressenger4B @NFCSound Solos, Deep Data, iXpole. We are ready to begin! 🙌🏻
#sport #microsoft #innovation

My gratitude to @Sport_GSIC and all in attendance today. It’s always fun to share a vision with so many, from so many different backgrounds.

Being better than the hype.

#Entertainment #Sports #Advertising #Tech #PopCulture #Partnerships https://t.co/9M1DSEaJaT

@RaydeLuisBT at @Sport_GSIC talking about “Connecting brands and properties, working the intersection of advertising, sports, entertainment, tech & pop culture”.

#gsic #sports #tech #brands #sponsorship #culture #monetization

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