Global Sports Innovation Center powered by Microsoft (GSIC)

We connect the sports industry to innovation

Global Sports Innovation Center powered by Microsoft (GSIC)
Offices: Madrid and Singapore
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Members Supported
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Don't miss our latest activities!

Our activity is based on 7 pillars

340+ Members Supported

37+ Countries

3.500+ Direct contacts to the industry stakeholders

160+ Training activities

200+ Knowledge transfer activities

100+ Professionals involved in working groups

60+ Innovative solutions exhibited

35.000+ Visitors experimented the technology applied to sports

100+ Startups in acceleration

100+ leads generated per year

4 SportThinkers Startups Acceleration Program

Fan Engagement

Smart Venue

Business Insights

Athlete Performance


Digital Transformation Advisory Services for:

Sports Leagues

Sports Clubs

Sports Federations

GSIC aims at creating a positive impact that digital transformation processes can produce on the society. Our projects contribute to the creation of the sport of the future that we want to make inclusive, sustainable and accessible for everyone. 

Know the GSIC

The GSIC is a non-profit association that facilitates synergies and provides its members with value-added services that enable sports entities and companies to grow and develop with the help of experienced professionals in sports tech ecosystem. Our main service providers are our own members that make their best services and products available to the market.

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What we do?

Digital Transformation

We bring the digital transformation to the sports entities all over the world and help the tech companies grow by adding them value of our 4 pillars

Meeting Point

We are a world reference meeting point for the sports industry on international level that provides its ecosystem exclusive contacts and offers unique opportunities


We believe in innovation and talent, transparency of activity, total dedication to our associates and the projects we carry out with them

What our members do?

Calendar of Activities

Next Events

No events available.

Current Events

july, 2024

No Events

Past Events

No Events on The List at This Time

GSIC Sports Scenarios

Developing the future of sport together

Our members develop solutions in differnt sports industry area where sports entities are facing challenges when it comes to growing digitally, create new revenue streams and taking the organization to a new level

Explore our Madrid HQ

Our Team

General Manager of the Global Sports Innovation Center powered by Microsoft

Iris Córdoba

She has developed her professional career linked to enterprise development and the support of SMEs from the public and private side, with special focus on culture sector, Spanish language-related economy, entertainment and sports industry. Specializing in project management, networking creation and business development. Since the beginning of 2015, she has launched the GSIC promoted by Microsoft, a collaborative initiative between the public, private and academic sectors, which aims to promote innovation in the sports industry, creating an ecosystem composed by nearly 200 companies and institutions that generate synergies and value projects in the sector.

DT Consultancy Services Director

Guillermo Marin

Guillermo is a person with multiple facets: Multilingual former Hockey Athlete, Sports industry industry professional with experience in innovation and digital transformation management.

With a business background and a creative, innovative and entrepreneurial attitude. He is always wanting to connect with disruptive people with one purpose: To encourage positive change and disruption so people and organisations can be empowered to contribute to a better, innovative and sustainable world.

Communication Manager

Erika Fernandez

Project Manager APAC

Eugene Poon

Executive Assistant to President and Administration Manager

Anna Kusnierz

Experienced Executive Assistant with a demonstrated history of working both as a CEO assistant and as team assistant exposed to international cultures during work and studies. I am passionate about what I do and enjoy witnessing how Sports customers become digital businesses powered by Microsoft Cloud.

Facility Manager - Madrid

Antonio Pardo

Communications & Marketing Manager

Jessica Senior

Strategic Alliances and Business Development Manager

Armand Binaud

Strategic Partners

Do you want to be a member?

Basic information on data protection. – In accordance with the GDPR and the LOPDGDD, ASOCIACION PLATAFORMA PARA LA INNOVACION EN LA INDUSTRIA DEL DEPORTE will process the data provided in order to manage your registration as a member and the payment of the corresponding fee. As well as sending them information about the activities, projects or events related to the entity and the rest of the members of ASOCIACION PLATAFORMA PARA LA INNOVACION EN LA INDUSTRIA DEL DEPORTE. You may exercise, if you wish, the rights of access, rectification, deletion, and others recognized in the aforementioned regulations. To obtain more information about how we are treating your data, access our privacy policy. 










    I UNDERSTAND AND ACCEPT the treatment of my data as described above and explained in greater detail in the Privacy Policy. (Your refusal to provide us with authorization will imply the impossibility of processing your data for the indicated purpose. Meaning that we can’t manage your application for membership to GSIC).

    I UNDERSTAND AND ACCEPT to receive information in the terms indicated above about the activity / products / services offered by ASOCIACION PLATAFORMA PARA LA INNOVACION EN LA INDUSTRIA DEL DEPORTE and its members. (Your refusal to provide us with authorization will make it impossible for the entity to send you commercial information).

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