The global sports industry is predicted to be worth more than $614bn per year by 2022. While the majority of revenue generation for sports organizations comes from broadcasting rather than live event attendance, investment in the digital transformation of stadiums across the globe is nevertheless growing.

Through IoT technology and cutting-edge WI-FI, sports stadiums are becoming state of the art entertainment and media hubs, not to mention unparalleled opportunities for organizations to gather customer data.

That’s why, on December 17 at 10:00 (Madrid time) and 16:00 (Singapore time) we invite you for our Virtual Meeting where we will showcase New-Gen Smart Stadium Solutions.

In this session we are pleased to count with our members:

Solos Ltd embeds smart technologies, NFC & RFID, into the labels of sports fan merchandise to allow greater connection to teams & their players. These Smart labels and tags act as a membership card, ticket and e-wallet allowing fans convenient, easy-to-use Access to the stadium. These Smart labels and tags can also act as a fast track entry into the stadium and connection to stadium food & beverage outlets via special access lanes and our patented Smart Gates. Their technology solution integrates with any existing team app and also the POS systems run by the Stadium.

Access Earth’s interactive data set can allow for smart analytics of an areas accessibility landscape for sports clubs to provide their fans and attendees detailed itineraries of an areas accessibility assets that everyone would need to know for a safe, inclusive and hassle-free experience. Be it data analytics for mobility reports or digital facilities to increase the fan experience, everywhere could benefit from being powered by Access Earth.

3D Digital Venue works in the development of 3D virtual venues (stadiums, arenas, theatres, cinema premises) using videogame technology. This tool improves internal operations, sales and marketing strategies both for B2B and B2C:​

• Designing and remodeling stadiums.​
• VIP areas management.​
• Improvement of ticketing experiences. ​

Ticketing 3D technology is fully adaptable to any web platform, device or operating system. It also includes real time backend metrics. 

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in June of this year we launched a special series of webinars called Sports Industry Digital Transformation Online Forum organized in collaboration with Sport Singapore, that consisted of session related to the sports such as tennis, motorsport, handball, triathlon, bawling, table tennis and more.

We explored together how the digital transformation is driven by the leading sports entities in these sports, what results they achieve and what’s their plans the future. Within all the sessions we covered important matters starting from these entities’ strategic vision and getting to their actual work on smart facilities, fan experience, performance, business insights & productivity, etc.

Now it is a time for the last session of the series, “Embracing the multisport through technology and innovation. Chapter 4”, that will take place on December 15 at 09:30 (Madrid). This time we will take a look at what’s happening in basketball and sailing.

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We live in a globalised world where the market is increasingly competitive and knowing how to position your business through a strong brand identity can be a great factor for success.  

That’s why next Monday 14 of December at 10:00 (Madrid time) and 17:00 (Singapore time) we are thrilled to invite you to our Training and Mentoring session about The Power of Brands with Andy Stalman. 

Andy Stalman is considered one of the world’s leading brand experts. With more than 25 years of experience, he has developed projects on five continents. His work and influence in the world of brands have led Andy to be known globally as “Mr. Branding”.  

He is currently co-founder and CEO of  TOTEM Branding, and the author of three best sellers: “BrandOffOn. The Branding of the Future“, considered one of the most influential books of the 21st century. Andy is a regular speaker at conferences, companies and events, in addition to being considered one of the “100 best speakers in Spain” according to the prestigious consultant Thinking Heads.  

With more than 20 years of successful experience in the sports development industry in North America, China and Asia, ABSG has established unique IP resources and globalized operations. They offer world class international sports market services and products to provide full coverage and support to enthusiasts. Their team is committed to be the bridge, portal and springboard to welcome extensive global sports IPs into the China market, promoting integration between the global sports industry and the culture of China.

DELF 2020 will return in a hybrid format where the physical event will be accompanied by an innovative virtual experience. DELF 2020 will bring together the physical and virtual worlds of digital entertainment and esports with a hybrid setting that allows industry players and enthusiasts alike to join us both in person and virtually at any time, from anywhere. More than just industry insights, DELF will also stage a series of live tournaments, show matches, performances, game experiences, start-up showcases and power pitches to offer participants a total experience from the online platform to the physical festival and an opportunity to explore the new normal of esports.

The final competition will only select eight mature stage start-ups focused on the areas of the hardware development (such as simulation, robotics, XR, VR, AR, etc.), sports-tech related and esports solution platform (such as event management platform, data analytics platform, gaming software, etc.). In the end, we will provide numbers of big prizes to the top 3 winners of this competition.

If you are interested in this event, please join our pitching competition or introduce related companies to us. Please send in your application with your company intro PPT or business plan to [email protected] till November 30th, 2020. 

The Global Sport Innovation Centre powered by Microsoft – as a non-profit organization connecting different players in the sport industry, as a unique hub with over 350 members from all over the world and as the global reference point at a global level on digital transformation in the sport eco-system – wishes to contribute to identify a sustainable and long-term path towards the future. We do this by offering a “space for reflection” and a “space for action” to stakeholders of our Global Sport Community.

For this reason, we need creativity, “thinking outside the box” and new avenues for knowledge-sharing at a global level – also with the help of innovation. GSIC and the GSIC Community aim at establishing, coordinating and finalizing a “Inter-governmental Working Group”.

Our objectives are:

• Exploring new social formulae for mitigating the impact of pandemics on the Sport Eco-System via “digital transformation”;
• Enabling a global reflection on Innovation and Sport in the post-COVID landscape, using a methodology of “open innovation”;
• Placing Sport (and Innovation) at the forefront of post-pandemic recoveries.

The “Inter-Governmental Working Group” will produce a short report on the proceedings of the online by-invitation-only meetings; will push forward the agenda by providing informal advice to governmental and non-governmental organizations in the field of sport; and it might aim to deliver a synthesis of the ideas shares in a future summit with international leaders.

As you might know, at the Global Sports Innovation Center powered by Microsoft (GSIC) we are constantly working on bringing innovation to sports entities and helping them with their digital transformation processes prescribing our members’ solutions. 

This time we are collaborating with Singapore Swimming Association to organize an Innovation Day during which the organization representatives will be looking for innovative technologies in Performance Data focusing on statistical analysis and athlete management.

We also inform you that if you apply to participate in this activity, we will provide Singapore Swimming Association with your catalogue sheet which you filled when joining GSIC. If you want to renew the information in your catalogue sheet, please let us know.  

The event will take place online via Microsoft Teams, all the participants will receive a special link to connect. You will have 10 minutes to present your solution and there will be 5 more minutes for Q/A round.

The sports industry is increasingly competitive and seeks to reinvent itself and develop new business areas on a daily basis. Sports Management and Sponsorship have become key for all the stakeholders of the sector, considering them as a fundamental pillar of the strategies in order to recognize opportunities, anticipate changes and optimize resources.

That’s why, next Wednesday, 25^th of October at 9:30 (Madrid Time) and 16:30 (Singapore Time), we invite you to attend our Masterclass on “Sports Management & Sponsorship”.

For this session we are pleased to count with our expert Rodrigo Garza, Managing Partner at  Fund Sport Business, who will talk about sports sponsorships giving a special focus on how to build a winning offer to attract brands based on different models and tools.

The session will have an estimated duration of 90 minutes with the ultimate goal to bring students closer to the dynamics of the international sports market revealing the different particularities of the industry.

In recent years, keeping up with technology has been one of the great challenges for companies in all industries, and sport is no exception. Consumers are increasingly demanding with their experiences and on the other hand, organizations are looking to make the most of the digital transformation.

That’s why the Global Sports Innovation Center powered by Microsoft invites you next Tuesday 24th of November at 9:30 (Madrid Time) and 16:30 (Singapore time) to our Webinar about  “Smart Venues and the Future of Fan Engagement organized in collaboration with Sport Singapore.

For this session we invited diverse sports entities to learn about their digital transformation vision and processes such as: 

• Roberto Blesa – Head of Development at VenueNext
• Armon Farrari – IT Manager, U.S. Bank Stadium

This session will be moderated by AquaBloom International Sports Technology Group Limited Ambassador Benjamin Carlotti. The estimated duration will be of about 90 minutes where the main objective is to bring our audience closer to the latest trends in technology and innovation that are currently driving the industry.

One of the reasons why Sport has mass appeal is it’s very personal nature, since the narrative of a match involves combat and a desire to win. From this emerge heroes, which makes rivalries almost an inevitable. Gaming is similar as a consumer experience – in the design of on-screen animation, the plotlines & characters of the narrative, and, the instantaneous thrill of wining (or losing).  

This paper starts by looking at the reasons behind the explosive growth of Gaming over the past two decades – driven mainly by access to reliable, and affordable, smart devices (be they consoles, desktops/laptops, and, most recently, mobiles) and telecom data connectivity (both 3G and 4G).

We will present this White Paper on October 29 with some of the organizations whose best practices we included in it such as: 

• Alfredo Bermejo – Digital Strategy Director, LaLiga
•  Chester King – Vice President, Global Esports Federation
•  Carlos Alimurung – Chief Executive Officer, ONE Esports

On Wednesday 28th of October at 9 am (CEST), we invite you to the second session of “Data and Future of Sports” Summit in which we collaborate with our member SportIn Global.

This event brings together the greatest minds in the sports and sports technology industry, event partners, and students studying sports all around the world. The event will feature a total of 15 speakers sharing their insights into how data is rapidly changing the world sport and what we can expect to see in the future of the industry.

At this second event we are honoured to have top-notch speakers for Asia edition

Sport has always been an example of a market focused on keeping people healthy, but it is also an excellent industry model of how to stay ahead of the game and adapt to different situations through innovation and new technologies.

That’s why the Global Sports Innovation Center powered by Microsoft invites you next Tuesday 27th of October at 9:30 (Madrid Time) and 15:30 (Singapore time) to our third  Webinar about  “Embracing the Multisport through Technology and Innovation” organized in collaboration with Sport Singapore.

For this session on multisport we invited diverse sports entities to learn about their digital transformation vision and processes such as:

• Antonio Fernández-Arimany – Secretary General, International Triathlon Union
• Thomas Schöneich – Head of Media and Communications, European Handball Federation
• Will Symon – Senior Manager Global Partnerships – Formula 1

Our GSIC ambassador Sam Li will be moderating this enriching chat. In addition to this, the estimated duration will be of about 90m minutes where the main objective is to bring our audience closer to the different sports in order to know their processes and methodologies especially in such a different time that we are living for the sector.

Artificial intelligence makes great contributions to the sports industry and its potential is much greater than expected. Today users and entities are looking for complete experiences where real environments are complemented by the best technologies.

That’s why, next Thursday 22^th of October at 10:00 (Madrid time) and 16:00 (Singapore time) we invite you for our Virtual Meeting about The importance of AI in the Sports Industry In this session we are pleased to count with:

Edisn.ai:  is an AI-powered fan engagement platform that delivers contextual content and social engagement to millions of fans. We are building the future of sport. The use of different features such as player recognition, tickets, content, social and merchandise rely as their main pillars. They have current projects in sports broadcast, NBA & IPL Team, eSports and Olympic Sports Federation. 

Evvo Labs: is a centre of innovative solutions for the future of business leadership. Powered by comprehensive research and development (R&D) and a strong pioneering spirit, EVVO Labs utilizes state-of-the-art technical solutions with powerful Cloud, Mobile and Media products and services to bring our partners to the forefront of their respective industries.

Skillcorner: is the market-leading football broadcast tracking data provider. Helping teams, media and betting operators with innovative data, insights and products. They use real-time automated data collection powered by computer vision and AI as well as video tracking technology, live match visualization and live tracking data API.Olocip: is the pioneering company in the research and application of Artificial Intelligence to professional football. With scientific rigor and professional experts in the field of technological innovation, Artificial Intelligence and the sports environment, it offers products and services that optimize the comprehensive management of football clubs and related companies.