GSIC powered by Microsoft is an International Partner of International Sport Marketing Seminar organized by Comune di Cremona.

We invite you to join the event on Saturday, May 29.

PROGRAM OF THE DAY

9.00 a.m. – INTRODUCTION

9.15 a.m. – RUGBY
Peter Gallagher, All Blacks – The All-Blacks School Program to Generate a Life-Long Love on Rugby

10.30 a.m. – VOLLEYBALL
Giuseppe Cormio, Volley Lube Cucine Civitanova – Creating a Club Staff and what Prospects for the Young People

11:45 a.m. – FOOTBALL
Luis Cervera; Luca Donati, Levante UD, Valencia – Economic Fair Play and Results on the soccer field: a possible combination

3:00 p.m. – BASKETBALL
Dr. William Sutton, Bill Sutton & Associates – The Brand “You”: how to Market Yourself for a Career in the Sport Industry

4:15 p.m. – BASKETBALL

Chris D’Orso, NBA Orlando Magic – The Evolving Business of NBA Basketball and Entertainment Industry

5.30 p.m. – BASKETBALL

Jonathan Sumers, NBA Cleveland Cavaliers – The Esports Franchise Development

Free participation – via webinar – simultaneous translation

Registration no later than Friday 28^th May

To register, click the link below:

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The social role of sport enterprises is being increasingly recognized at both local and global levels. Sport can influence community cohesion, physical and mental health, social inclusivity, and provides positive role models across society.

More businesses in sport are incorporating these social aspects into their plans as a way of differentiating themselves from their competitors. This, in turn, has led to more social innovation in sport. Recently, there has been more emphasis on social entrepreneurship in sport due to the growing need to capture its societal impact.

That´s why, we invite you to attend our next training and mentoring session on “Making impact on the sports industry through the social entrepreneurship” offered by German Otalora, LATAM Director, Microsoft Airband Initiative

You can register for the session here:

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Meet our expert: German Otalora

German is the Director for Latin American in Microsoft Airband Initiative, where he dedicates most of his time to consolidate alliances between the public and private sectors, NGOs and the Academia, that bring connectivity with a purpose to the less favoured communities of Latin American rurality. He joined Microsoft in 2015 after a successful career in the consulting business, having worked for multinational firms such as PwC where he led a 30+ consulting team.

As an avid traveler, German is very familiar with the social and economic situation of rurality in Latin America and has won many awards and recognitions for his hard work and dedication connecting the unconnected.

German earned a degree in Industrial Design (2001) and a master’s degree in Business Administration (2015) from University of Los Andes. He currently lives in Bogota, Colombia with his wife, two children and a Boston Terrier named Lupita.

Don’t miss this opportunity to learn from German, join this session!

While the concept of fan engagement is nothing new, the emergence of digital technologies and the way supporters interact with their mobile devices means that there are now countless ways for sports properties to reap the rewards of building positive, direct relationships with their global fanbases.

In doing so, sports properties are accessing richer data sets which not only help them to better understand their fans, but can also be relayed to sponsors who are now far more interested in putting their name to a piece of likeable, shareable content rather than a static pitch side billboard.

That’s why, on May 4 at 16:00 (Madrid time) we invite you for our Members Solutions Showcase where we will meet solutions on New Ways for Fan Engagement Monetization and see how they are changing the industry.

In this session we will see different types of application developed by our members:

BBOX Sports – Bringing fans closer to sports teams through their app, BBox provides an augmented engagement platform that offers special tailored gift box sets of official products and experiential surprises. Great for engaging with fans, as a gift or as a tool for content and communications, BBox delivers a product that bridges the gap between official products and the digital world. They also offer a new concept where they bring replica figurines to life through Augmented Reality in the mobile app. Deliver official products and interact with fans through a new and unique data distribution platform with BBox.

Mobii advances sport experiences through technology. Providing leading edge solutions in team sport data and analytics, Live and Video on Demand content management and distribution. Creating 2nd screen fan engagement eco-systems that enable a true digital stadium experience.

We are leaders in high-performance server architecture and electronics design where simplicity and ease of use is core to our philosophy.

Socios.com is a blockchain-based fan engagement app that enables sporting organizations to engage with and monetize their global fan bases through digital assets known as Fan Tokens. 

Fan Tokens are scalable, tradeable and generate new transparent revenue streams for football and sports organizations by tapping into the passion of millions of sport fans and crypto enthusiasts globally.  

Fans who own the tokens can vote on club-specific decisions such as choosing a jersey design, in-stadium entertainment, or picking the next charity initiatives and player skills challenges. Additionally, fans can get access to rewards, merchandise and other experiences such as VIP invitations to a meet and greet with the players, to exclusive dugout access on matchdays, and receiving signed official jerseys. 

Stadiums, venues & arenas, like most other analogue value propositions in this digital age, are undergoing an unprecedented transformation across a variety of business variables from costs & efficiency, to revenue & commercial diversification, to differentiating themselves against historical and new markets forces of competition.

Technology, as ever, is the key enabler in this process of change that is at once glacial for some and too dynamic for others.

That’s why, on April 29 at 10:00 (Madrid time) we invite you for our Whitepaper presentation about Smart Venues entitled The Theatre of Dreams: Sport, Technology & Smart Venues to learn about the latest trends in this area where at the end of the event you will be accredited to download our document where we exemplify the best practices of the market.

In this session we will count with three key industry players and GSIC partners to delve deeper into what they are doing.

Genetec: Leading technology provider of business intelligence, unified physical security, public safety, and operations. Genetec develops open-platform software, hardware and cloud-based services for the physical security and public safety industry. Its flagship product, Security Center, unifies IP-based video surveillance, access control and automatic license plate recognition (ALPR) into one platform. A global innovator since 1997, Genetec is headquartered in Montreal, Canada, and serves enterprise and government organizations via an integrated network of resellers, integrators and consultants in over 80 countries. 

Shared Access: is an independent wireless telecommunications infrastructure company. It works with mobile network operators and landlords to design, install and run systems that deliver great connectivity. Its portfolio of investments has been developed through strategic partnerships with major sporting, property and government organisations (including the National Air Traffic Service), as well as key individual locations, such as airports and tunnels.

3D Digital Venue: provides Interactive Digital Venue Management Solutions to Sports and Entertainment Venues across the globe. With our 3D Digital Venue technology platform we design need based solutions for our clients providing them a robust, precise and interactive recreation of their Venue to deliver greater fan satisfaction, increase season ticket holder renewal rates, activate new channels of digital sponsorship and provide special viewing experiences for prospective VIP buyers.

Don´t miss this great event and be among the first to receive the associated document!

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Today more than ever the way of creating, broadcasting and delivering events has evolved, opening the way for new technologies enabling us to reach all kinds of audiences in ways never seen before.

That’s why, next Tuesday 27^th of April at 16:00 (Madrid time) we invite you for our Members Solution Showcase about Next-Gen Live Sports Broadcasting Solutions, In this session we are pleased to count with:

Cinfo: is a technology provider focused on the OTT TV market, which provide advanced cloud-based automatic TV production systems, coupled with cloud settopbox technology and metadata databases. Likewise, they create TV events using only our robotized cameras and artificial-intelligence-based tracking software.

Southworks: is the remote dev firm people turn to for their most complex, high-profile projects. Getting great results without the endless hand-holding and do- overs outsourcing is known for. With a unique “own it, bring it, prove it” approach to software development. It’s about thinking beyond the reqs, finding the fastest way to the best outcomes.

Vidizmo: is a company that provides enterprise video streaming and media management systems, as well as digital evidence management solutions with cutting-edge Artificial Intelligence features for specific use cases. Offering deployment in any public/private cloud in addition to on-premise and hybrid data centers

Visaic: is a full-service digital content distribution platform empowering sports leagues and clubs, media companies, and others to reach, engage, monetize and grow their viewer and fan bases. Visaic’s founding team brings years of domain experience and strong industry relationships to offer scalable cloud enabled, end-to-end solutions for creating, launching and monetizing media applications.