Global Sports Innovation Center powered by Microsoft (GSIC)

We connect sports industry to the innovation

Our activity is based on 4 main pillars:


  • + 200 Partners

  • + 29 Countries

  • + 2.000 Direct contacts to the industry stakeholders


  • + 100 Training activities

  • + 200 Knowledge transfer activities

  • + 400 Professionals involved in working groups


  • + 50 Innovative solutions exhibited

  • + 30.000 Visitors experimented the technology applied to sports


  • + 100 Startups in acceleration

  • + 500 Contact with potential investors

  • + SportThinkers Startups Acceleration Program

We improve the value chain of the sports industry


We create the international business network for you to generate new opportunities, identify synergies and build alliances


We make bridges between researchers, technology developers and sports entities to enhance the digital transformation in the sector


We exhibit the best solution ins a Showcase located in the very center of Madrid and visited by thousands of people linked to the sports industry


We accelerate tech startups providing them with access to the international network of contacts and mentors composed by industry stakeholders

Our Scenarios

Digital Transformation

We bring the digital transformation to the sports entities all over the world and help the tech companies grow by adding them value of our 4 pillars

Meeting Point

We are a world reference meeting point for the sports industry on international level that provides its ecosystem exclusive contacts and offers unique opportunities


We believe in innovation and talent, transparency of activity, total dedication to our associates and the projects we carry out with them

Microsoft Sports Scenarios Developing the future of sport together


The combination of the Microsoft Sports Digital Platform with our partner solutions provides fans with full access to apps, social media, the web, live-streaming, video-on-demand, multi-angle cameras, news, statistics, sports feeds and more, on any platform or device, at any time


With Cloud Services, the Microsoft Sports Digital Platform and the support of ISV partners, Microsoft provides a myriad of solutions. It includes a large set of fan services and experiences for the venue, including retail, food and beverage, cashless payments, digital ticketing, access validation, 360 ° video, IoT, and more


Connect, consolidate and visualize real-time business data to improve customer service, to target your market better, to gain new insights and to obtain better results. ERP, communication and collaboration, infrastructure and systems run the sports organization


Through the consolidation of team and athlete data from almost any source into the Microsoft Cloud, teams can get a 360 view of their players and gain the data-driven insights that will help increase performance and prevent injury. Microsoft Sports Performance Platform provides training staff with the necessary tools to score an on-field advantage

Go to Microsoft

Latest News

“We all have one focus, make a better world through sport. GSIC helps that all sport dreamers can accomplish it together”

Bruno Muñoz, CEO, Runator (España)

“The Global Sports Innovation Center is a wonderful world initiative to link sports with innovation. No other vehicle we are aware of makes it so easy for sports to keep up with the latest R&D and technology applications. Well done!”

Tony Charge, CEO, Sports Wizard (Australia)

“GSIC is where talent, opportunity and network meet, a great shuttle in Madrid for sport & tech startups”

Equipo de Termohuman (España)

Strategic Partners

Quedan 5 días hasta el cierre de la convoctoria Sport Thinkers eSports! No pierdas tu oportuniad de revolucionar los eSports y hacer que tu idea crezca dentro de una de las empresas audiovisuales más importantes del mundo @GrupoMEDIAPRO! Inscríbete ➡️ https://t.co/fgTMWNGNMW

Esta semana salimos en @expansioncom a quienes nuestra Directora General @ivcordo había cedido una entrevista hablando de las últimas tendencias en la innovación en la industria del deporte.


Did you miss our latest newsletter? You can read it and subscribe here ➡️https://t.co/hW4hbpAqjR

#gsic #sport #technology #innovation #innovationcenter #microsoft #news #newsletter #startups #enterpreneurship #enterpreneurs #ai #bigdata #blockchain #iot #eSports #hub #startup

Yesterday,@Trezegoldavid, @juventusfc former player, part of @FIFAcom 100 list of 125 Greatest Living Players and Golden Foot Legend in 2015,visited #GSIC to learn about our center. It was a pleasure to meet you, we are looking forward more visits and future collaborations! 👍🏻⚽️

Sigue abierta nuestra competición Sport Thinkers eSports donde buscamos ideas disruptivas que cambien los modelos existentes en eSports. Si tienes un proyecto innovador en este sector, aplica y tendrás la oportunidad de colaborar con @GrupoMEDIAPRO: ➡️ https://t.co/fgTMWNGNMW

Today we are having an Inspiration Day for the students from Master degree in Sports Management of @LaSalleBCN, one of our Center’s member, who came to learn about technology applied to sports industry.

#gsic #microsoft #sports #innovation #technology #FelizLunes @ivcordo

Our members are on the business trip at Microsoft EBC in Redmond these days. Great opportunity to learn about Microsoft solutions! 😊 Thanks to all who joined!🙌🏻
#gsic #microsoft⁠ ⁠ #sports #technology #ai #bigdata #blockchain #esports #laliga #innovation #startups

Hoy nuestra Directora General @ivcordo está en Jornada de Turismo Deportivo en Ourense, organizada por @Inordeourense, donde comparte su visión sobre la innovacion y tendencias en deporte. Aquí contamos además con nuestros socios @WeAreBrintia @WFootballsummit y SPSG Consulting!

Yesterday our recent partners from @ieTeamConsultor visited our headquarters in Madrid. It was nice to meet again! Looking forward our cooperation with you ☺️

Minerva Santana, Directora de Innovación de @LaLiga, nuestro partner estratégico, comparte hoy en #MSTechSummit los procesos y soluciones que se aplican dentro de su organización para tomar decisiones de negocio y mejorar la experiencia de los aficionados de fútbol.
#gsic #sport

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