APPLIED RESEARCH

The Center offers support to research aimed at identifying needs and opportunities in sport and the development of effective and viable solutions, in collaboration with public and private institutions, knowledge transfer through connections, conferences, virtual meetings. Together with our members we promote collaboration in any business activity related to sport and the university-industry relationship, as well as the dissemination of knowledge about the latest technologies and trends to be taken into account.

APPLIED RESEARCH

The Center offers support to research aimed at identifying needs and opportunities in sport and the development of effective and viable solutions, in collaboration with public and private institutions, knowledge transfer through connections, conferences, virtual meetings. Together with our members we promote collaboration in any business activity related to sport and the university-industry relationship, as well as the dissemination of knowledge about the latest technologies and trends to be taken into account.

Reports

Annual Activity Report 2019

Digital Transformation of Sports Entities by 2025

COVID-19 Startups Report

The Future of Sporting Events in Asia After the COVID-19 CRISIS

Brandinnovation Series Chapter 1

Embracing the multisport through tecnology and innovation

GSIC Institute

WHY CHOOSE US ?

We help sports organizations to find talent and trained professionals who can lead the processes of digital transformation within their organizations, and we enhance the business growth of companies that are present in different scenarios of the sports industry.

TEACHING TEAM

We rely on over 200 organizations from 30 countries that are part of the GSIC, as well as on wide a ecosystem of professionals in different areas of the sports industry that add value to our programs by sharing with the students their experience and vision on the reality of the sector.

METHODOLOGY

We count with ESBS as the leading business school in the sports industry and with the experience of the GSIC as the unique innovation center in the world focused on this sector from the point of view of trends in the fan experience, Smart Stadium, sports performance and business.

GSIC Institute

WHY CHOOSE US ?

We help sports organizations to find talent and trained professionals who can lead the processes of digital transformation within their organizations, and we enhance the business growth of companies that are present in different scenarios of the sports industry.

TEACHING TEAM

We rely on over 200 organizations from 30 countries that are part of the GSIC, as well as on wide a ecosystem of professionals in different areas of the sports industry that add value to our programs by sharing with the students their experience and vision on the reality of the sector.

METHODOLOGY

We count with ESBS as the leading business school in the sports industry and with the experience of the GSIC as the unique innovation center in the world focused on this sector from the point of view of trends in the fan experience, Smart Stadium, sports performance and business.

About GSIC Institute by ESBS

GSIC Institute is an initiative developed by the Global Sports Innovation Center powered by Microsoft in collaboration with ESBS European Sport Business School with the aim of developing educational programs that allow us to achieve a greater number of professionals in digital transformation in the sports industry than today day are in demand. The programs that we have launched are: Master in Digital Transformation of Sports Entities and a Sports Entrepreneurship Course.

 

In this project we have the support of all the partners and collaborators of GSIC: our Advisory Council and a network of mentors, made up of the highest level professionals and partners whom we invite to share their knowledge and experience that they bring from their sectors to they adjust our programs to the reality of their businesses. Because in the midst of the digital transformation of sports entities, we need to provide students, current and future workers of those entities, tools that can accelerate their incorporation into the sports industry, facilitate contacts and, of course, knowledge of the latest trends in the sector.

About ESBS

ESBS European Sport Business School is the business school specialized in the sports industry. Born from the sports industry to serve it, enhance their professionalization and global sustainable growth , helping with them social and human development .

 

We work so that our students can face the current and future challenges of the sports industry with guarantees, transmitting in a practical way the knowledge of business science applied to sports management, as well as working the necessary skills for it.

ESBS is committed to training in the sports ecosystem with a practical and global approach to immersion in the industry, betting on innovation, employability and entrepreneurship.

Training programs

Entrepreneurship in Sport

Sports entities must have knowledge of digital transformation to be competitive in a globalized world.

Training designed by the ecosystem of companies that compose the GSIC Global Sport Innovation Center Powered by Microsoft. (More than 200 partners from 30 countries).

Flexibility of the model, possibility to choose the online or mixed program, adapting to your needs.

We create the Network.

This project is the partnership of ESBS, business School specialized in sports management (which teaches the best Master in sport management of Spain 2018, Top 3 Europe, top 13 World, according to the British ranking SportBusiness) and GSIC, the sports innovation center powered by Microsoft where the digital transformation of sports entities is th main core

We connect profiles specialized in sports and technology to the real needs of sports industry.

Our classrooms are based in the center of Madrid, in GSIC, where you can get in touch with innovation and sports.

Because you will have a recognized, high-level mentor who will coach you for the accomplishment of a real case in digital transformation

Master in Digital Transformation of Sports Entities

Sports entities must have knowledge of digital transformation to be competitive in a globalized world

This is a master born within the industry.

Contents have been designed between GSIC, ESBS and more than 35 professionals of the sports industry

We create the network. You will have the chance to meet professionals of every kind of organization related to sports.

The type of learning is adapted to your needs. In a blended modality you will have access 24/7 to all the contents online and the onsite block will be taught in an intensive program of 7-10 days.

You will get the skills to make and apply a Digital Transformation case in an organization with the support of a high-level mentor.

Learn More

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OUR WORKING GROUPS

Complement your training with assessment of those who are ahead of latest trends in sports industry. Our working groups will help you understand better market demands, challeges and insights

Business Insights

The combination of the Microsoft Sports Digital Platform with our partner solutions provides fans with full access to apps, social media, the web, live-streaming, video-on-demand, multi-angle cameras, news, statistics, sports feeds and more, on any platform or device, at any time

Smart Stadium

With Cloud Services, the Microsoft Sports Digital Platform and the support of ISV partners, Microsoft provides a myriad of solutions. It includes a large set of fan services and experiences for the venue, including retail, food and beverage, cashless payments, digital ticketing, access validation, 360 ° video, IoT, and more

Athlete & Team Performance

Through the consolidation of team and athlete data from almost any source into the Microsoft Cloud, teams can get a 360 view of their players and gain the data-driven insights that will help increase performance and prevent injury. Microsoft Sports Performance Platform provides training staff with the necessary tools to score an on-field advantage

Fan Engagement

The combination of the Microsoft Sports Digital Platform with our partner solutions provides fans with full access to apps, social media, the web, live-streaming, video-on-demand, multi-angle cameras, news, statistics, sports feeds and more, on any platform or device, at any time

Digital Transformation

Working toward reducing the gap between small companies and sports entities we have created a working group devoted to the digital transformation of sports entities. This working group is focused on analyzing how to use different technologies within sports sponsorships, analyzing two fundamental points, innovation, and activation. This working group reviews real cases from the technological point of view such as performance and optimization of a sports sponsorship, the ROI of a sponsorship in Social Media, brand recognition and measurement on TV and web data management. In this working group, we aim to explore new digital assets, examine the expectations of the technological applications and innovation in sports sponsorships and understand the pricing of this market. In order to be successful, we have selected some of the most experienced partners in the vast GSIC ecosystem to form this working group.

Esports

As esports become increasingly popular around the world, at GSIC we decided that creating a working group was not only necessary but essential. Our Esports working group was created with the aim of reflecting on the industry and providing solutions to problems that exist or arise within it. GSIC has partnered with several companies associated with the center (Mediapro, Atos, Freedom and Flow Company, MC Saatchi Sponsorship, Real Madrid, Banco Sabadell, among others) to promote the implementation of this working group that seeks to address issues that involve key issues within esports such as the creation of specific digital content, the transformation in the consumption of these contents, challenges in gaming devices, monetization of the participation of fans and their communities, or the role of technology companies, distribution channels and sponsors , among others.

Education

AR/VR/MR

Augmented reality, virtual reality, and mixed reality are all new technologies that are rapidly increasing in popularity, every day new and more practical uses are being discovered for this technology. At GSIC we have created a working group comprised of some of or invaluable partners with the intention of focusing this technology on the sporting world to holistically improve the sports industry in anything ranging from fan engagement to practice.

Health

Health has always been and will always be not only a crucially important part of sports but also a main focus of technology. For this reason, we at GSIC have created a working group focused primarily on Health. This working group not only focuses on physical health but psychological health as well. The aim of this working group is to promote and ensure long-term health through technology with the intention of keeping players and fans healthy so that they may play longer and harder and enjoy their sport to its fullest.

Marketing & Sposorship

Sports entities are in a process of continuous progress and growth and in the Global Sports Innovation Center powered by Microsoft we are aware of the difficulties experienced by these entities when it comes to establishing progress in their digital transformation.

For this reason, in GSIC we work to reduce this gap, and we have created this working group focused on analyzing how to use different technologies within sports sponsorships, analyzing two fundamental points: innovation and activation.

We will review real cases from the technological point of view such as: performance and optimization of a sport sponsorship, the ROI of a sponsorship in Social Media, brand recognition and measurement on TV and web data management.

In this working group we will explore new digital assets, discuss the expectations of the technological applications and innovation in sports sponsorships and we will understand the pricing of this market.

Join Working Group

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