Global Sports Innovation Center We connect sports industry to the innovation Contact Us Global Sports Innovation Center Together with Sport Singapore we are building the bridge between sports tech ecosystems in Europe and Asia Contact Us Global Sports Innovation Center Join our network of members to foster the growth of the sports industry in the Asia-Pacific market! Contact Us © Singapore Sports Hub

Global Sports Innovation Center powered by Microsoft (GSIC)

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Don't miss our latest!

GSIC Summit APAC comes in...

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Past Events

march 2023

14mar8:00 am10:00 amWomen's entrepreneurship and leadership the sports industry

08mar12:00 pm2:00 pmMujeres en Esports y el rol de a educación en la idustria del deporte

03marallday09GSIC Members Trip & Microsoft Networking in USA

What is GSIC APAC?

GSIC APAC is a GSIC powered by Microsoft branch that provides world class resources and support for students, entrepreneurs and startups, accelerating the creation of new companies, jobs and growth of the local sports tech ecosystem.

Same as the GSIC in Madrid, the GSIC APAC in Singapore will provide technology services, solutions and programs that meet the needs of many audiences including Students, Entrepreneurs, Governments, and Industries.

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GSIC APAC Launch

Our doors opened on 7th of December 2021.

Launched in partnership with Sport Singapore, GSIC APAC is the regional hub where start-ups, sport businesses, public agencies, and students can capitalize on access to sport tech field experts to develop capabilities. Located in Singapore Sports Hub, the eponymous location of Singapore's sporting scene, GSIC APAC seeks to become a strategic leader in addressing the challenges of the sport industry and bring value to the sport sector in the Asia Pacific region.

Do you want to visit our facilities in Singapore?

Schedule a meeting with us!

Come to learn more about how technology is impacting the sports industry in Asia. You can visit our showroom exhibition and test the most innovative solutions applied to sport in real time.

If you are a sport industry professional, you can book a meeting with our team to learn more about value that GSIC APAC is contributing to the local sports entities, startups, and tech companies.

Explore our Singapore HQ

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    What we do for APAC?

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    Asia Startup Competition

    GSIC APAC Members

    Our network of members in APAC is constantly growing. Join us!

    10

    Countries

    53

    Members

    GSIC activity is based on 7 pillars

    450+ Members Supported

    40+ Countries

    6.500+ Direct contacts to the industry stakeholders

    160+ Training activities

    200+ Knowledge transfer activities

    100+ Professionals involved in working groups

    60+ Innovative solutions exhibited

    35.000+ Visitors experimented the technology applied to sports

    100+ Startups in acceleration

    100+ leads generated per year

    10+ Startups Acceleration Program

    Fan Engagement

    Smart Venue

    Business Insights

    Athlete Performance

    eSports

    Digital Transformation Advisory Services for:

    Sports Leagues

    Sports Clubs

    Sports Federations

    GSIC aims at creating a positive impact that digital transformation processes can produce on the society. Our projects contribute to the creation of the sport of the future that we want to make inclusive, sustainable and accessible for everyone. 

    Latest News

    GSIC Sports Scenarios

    Developing the future of sport together

    GSIC Sports Scenarios

    Developing the future of sport together

    Why do we partner with Sport Singapore?

    As the national sports agency, Sport Singapore’s core purpose is to inspire the Singapore spirit and transform Singapore through sport. Through innovative, fun and meaningful sporting experiences, our mission is to reach out and serve communities across Singapore with passion and pride. With Vision 2030 – Singapore’s sports master plan, our mandate goes beyond winning medals. Sport Singapore uses sport to create greater sporting opportunities and access, more inclusivity and integration as well as broader development of capabilities. At Sport Singapore, we work with a vast network of public-private-people sector partners for individuals to live better through sport.

    Why Singapore?

    • Singapore is one of the fastest – growing markets in APAC in terms of Sport Tech
    • Singapore is a strategic location in the Asian continent
    • We have engaged with some of the leading sports organizations in APAC such as One Championship, ITTF or Sports Hub
    • We count with a privileged location in the Singapore Sports Hub area for our future office with a space for showcase, events, co – working and office.

    Know the GSIC

    The GSIC facilitates synergies and provides its members with value-added services that enable sports entities and companies to grow and develop with the help of experienced professionals in sports tech ecosystem. Our main service providers are our own members that make their best services and products available to the market.

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    Our Team

    General Manager of the Global Sports Innovation Center powered by Microsoft

    Iris Córdoba

    She has developed her professional career linked to enterprise development and the support of SMEs from the public and private side, with special focus on culture sector, Spanish language-related economy, entertainment and sports industry. Specializing in project management, networking creation and business development. Since the beginning of 2015, she has launched the GSIC promoted by Microsoft, a collaborative initiative between the public, private and academic sectors, which aims to promote innovation in the sports industry, creating an ecosystem composed by nearly 200 companies and institutions that generate synergies and value projects in the sector.

    Strategic Alliances & Business Development Director

    Iñigo Bonilla

    He has developed his professional career fully linked to the sports industry, with over 5 years of experience working at different sports companies, such as LaLiga where he has been managing and developing the CRM Strategy for 2 years. Holds a dual degree in Business & Marketing and a Master degree in Sports Management and Sports Marketing.

    APAC Lead

    Raj Sambwani

    Raj is an experienced digital leader combining experiences across the technology, startup and consulting worlds. His career foundation and experience was built on multinational and entrepreneurial roles in go-to-market, business development and change management while based in Asia and London. His cross-industry exposure in APAC and EMEA to new product introduction and transformation projects in disruptive industries is an invaluable part of his approach to solving problems for customers and partners. Raj holds an MBA from Imperial College Business School.

    Head of Communications & Public Affairs

    Sofiya Goncharova

    Born in Ukraine, Sofiya holds a Degree in Film, Television and Social Media studies by Carlos III University of Madrid (Spain) as well as a Master Degree in Official Protocol, Production, Organization and Design of events. She had complimented her training with Digital Marketing studies and International Media and Communication courses at Aarhus University (Denmark). She has developed her professional career linked to communication, digital marketing, and event management working at different media such as Factoria Plural and Boomerang TV, communication and event agencies such as CTC, Somosaguas, and Event Management. Since 2018 Sofiya is leading communication and public relations at Global Sports Innovation Center powered by Microsoft, working closely with technology-based companies who develop solutions for the Sports industry. One of the main activities she develops at her position is a regular creation of contents to create connections mong sports-tech ecosystem worldwide, spread knowledge about disruptive innovation, bring digital transformation to the sports industry and boost tech-based companies’ businesses.

    DT Consultancy Services Director

    Guillermo Marin

    Guillermo is a person with multiple facets: Multilingual former Hockey Athlete, Sports industry industry professional with experience in innovation and digital transformation management.

    With a business background and a creative, innovative and entrepreneurial attitude. He is always wanting to connect with disruptive people with one purpose: To encourage positive change and disruption so people and organisations can be empowered to contribute to a better, innovative and sustainable world.

    Executive Assistant to President and Administration Manager

    Anna Kusnierz

    Experienced Executive Assistant with a demonstrated history of working both as a CEO assistant and as team assistant exposed to international cultures during work and studies. I am passionate about what I do and enjoy witnessing how Sports customers become digital businesses powered by Microsoft Cloud.

    Founder of PictureBoard Partners

    Unmish Parthasarathi

    Unmish’s love affair with digital video started in 2000, when he was deputed from the London newsroom of Sports News Television (IMG’s JV with the Associated Press) to create a wholesale service offering for “portals”. Next came a startup, creating Champions League match highlights for six Vodafone markets and Robbie Williams concerts, followed by the iPlayer at the BBC, ESPN Player in Singapore, KL and Hong Kong, BallBall in Indonesia, Vietnam & Japan, and, most recently, selling highlights to the 2019 ICC Cricket World Cup into 140+ countries. eSports is now in focus for this Cricket Tragic, and he’s using digital video as a central catalyst to forge partnerships with brands, agencies, media, event venues and fans.

    Strategic Partners

    Do you want to be a member?

    Basic information on data protection. – In accordance with the GDPR and the LOPDGDD, ASOCIACION PLATAFORMA PARA LA INNOVACION EN LA INDUSTRIA DEL DEPORTE will process the data provided in order to manage your registration as a member and the payment of the corresponding fee. As well as sending them information about the activities, projects or events related to the entity and the rest of the members of ASOCIACION PLATAFORMA PARA LA INNOVACION EN LA INDUSTRIA DEL DEPORTE. You may exercise, if you wish, the rights of access, rectification, deletion, and others recognized in the aforementioned regulations. To obtain more information about how we are treating your data, access our privacy policy. 

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      I UNDERSTAND AND ACCEPT the treatment of my data as described above and explained in greater detail in the Privacy Policy. (Your refusal to provide us with authorization will imply the impossibility of processing your data for the indicated purpose. Meaning that we can’t manage your application for membership to GSIC).

      I UNDERSTAND AND ACCEPT to receive information in the terms indicated above about the activity / products / services offered by ASOCIACION PLATAFORMA PARA LA INNOVACION EN LA INDUSTRIA DEL DEPORTE and its members. (Your refusal to provide us with authorization will make it impossible for the entity to send you commercial information).



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