General Manager of the Global Sports Innovation Center powered by Microsoft

Iris Córdoba

She has developed her professional career linked to enterprise development and the support of SMEs from the public and private side, with special focus on culture sector, Spanish language-related economy, entertainment and sports industry. Specializing in project management, networking creation and business development. Since the beginning of 2015, she has launched the GSIC promoted by Microsoft, a collaborative initiative between the public, private and academic sectors, which aims to promote innovation in the sports industry, creating an ecosystem composed by nearly 200 companies and institutions that generate synergies and value projects in the sector.

Strategic Alliances & Business Development Director

Iñigo Bonilla

He has developed his professional career fully linked to the sports industry, with over 5 years of experience working at different sports companies, such as LaLiga where he has been managing and developing the CRM Strategy for 2 years. Holds a dual degree in Business & Marketing and a Master degree in Sports Management and Sports Marketing.

Head of Communications & Public Affairs

Sofiya Goncharova

Born in Ukraine, Sofiya holds a Degree in Film, Television and Social Media studies by Carlos III University of Madrid (Spain) as well as a Master Degree in Official Protocol, Production, Organization and Design of events. She had complimented her training with Digital Marketing studies and International Media and Communication courses at Aarhus University (Denmark). She has developed her professional career linked to communication, digital marketing, and event management working at different media such as Factoria Plural and Boomerang TV, communication and event agencies such as CTC, Somosaguas, Digital Branding Ltd. and Event Management. Since 2018 Sofiya is leading communication and public relations at Global Sports Innovation Center powered by Microsoft, working closely with technology-based companies who develop solutions for the Sports industry. One of the main activities she develops at her position is a regular creation of contents to create connections mong sports-tech ecosystem worldwide, spread knowledge about disruptive innovation, bring digital transformation to the sports industry and boost tech-based companies’ businesses.

Partners Solutions Program Manager

Jorge Gómez

With experience in management and administration of sports entities, he has a degree in Translation from the University of Valencia and a Master’s Degree in Management of Sports Companies. He has always been linked to the world of sport as a sportsman, trainer, and manager. For the last 6 months he has been in charge of the Microsoft Solutions Pillar at Global Sports Innovation Center powered by Microsoft, an innovation hub that gathers startups, tech companies, sports entities, leagues, federations, universities and public institutions in order to help them with their digital transformation process and creation of technological strategic plans. His job at GSIC is to promote and prescribe the Microsoft Solutions through a Microsoft Partners Portfolio and to increase the Microsoft Partner Network with GSIC members and other organizations of the sports ecosystem, so they can make use of Microsoft technology, especially the Azure cloud. Thanks to Azure, sport-tech companies are able to develop and sell their own technology through the Microsoft Sports Solutions Portfolio.

Executive Assistant to President and Administration Manager

Anna Kusnierz

Experienced Executive Assistant with a demonstrated history of working both as a CEO assistant and as team assistant exposed to international cultures during work and studies. I am passionate about what I do and enjoy witnessing how Sports customers become digital businesses powered by Microsoft Cloud.

GSIC Ambassador

Unmish Parthasarathi

Unmish’s love affair with digital video started in 2000, when he was deputed from the London newsroom of Sports News Television (IMG’s JV with the Associated Press) to create a wholesale service offering for “portals”. Next came a startup, creating Champions League match highlights for six Vodafone markets and Robbie Williams concerts, followed by the iPlayer at the BBC, ESPN Player in Singapore, KL and Hong Kong, BallBall in Indonesia, Vietnam & Japan, and, most recently, selling highlights to the 2019 ICC Cricket World Cup into 140+ countries. eSports is now in focus for this Cricket Tragic, and he’s using digital video as a central catalyst to forge partnerships with brands, agencies, media, event venues and fans.

APAC Content Program Manager

Andrea Suinaga

She has developed her professional career linked to marketing and public relations with a focus on mass consumption and sports media. She has worked in different companies such as Grupo Bimbo managing brand strategy and Claro Sports as responsible for logistics and public relations of both transmissions and football news.  She has a degree in Marketing and a Master in Sports Marketing.