About SportGSIC

Global Sports Innovation Center (GSIC) is based in Madrid and it’s a non-profit association that was powered by Microsoft Sport Team in May of 2015. The GSIC was born as a meeting point for all the economic sectors linked to sports (performance, health, fitness, fan engagement, IT, sporting goods, wearables, tourism, education…). We have become a global reference for the sports industry connecting solutions, needs, talent and opportunities. The purpose of the GSIC is to support sports companies and organizations in order to foster projects and activities that strengthen sports industry and also enable people to achieve a better quality of life, both through the experience of sport itself (professional and amateur) and as viewers. The Center represents a space where the experience ecosystem is developed, enabling innovation and the establishment of technologies in sports services, devices and venues. In the end we are helping our partners to create synergies and leverage opportunities. Our facilities also include a showroom area where the latest technology solutions and devices developed by our members are showcased.

Initiatives for gender equality in the sports industry

By |2020-04-02T10:05:00+02:00March 30th, 2020|Latest News, Noticias, Startups|

On the occasion of the International Women’s Day, on April 2 at 16:00 we invite you to attend our round table "Initiatives for the equality of women in the sports industry" where we have invited different sports entities so that they share the actions that are being carried out in their organizations to support gender equality both in terms of sports practice and in relation to job opportunities.

Presentation of the report ‘The esports industry – Challenges and opportunities in the coming years’

By |2020-04-01T14:09:33+02:00March 29th, 2020|Latest News, Noticias, Startups|

On April 1 at 4:00 pm (CET), we invite you to the presentation of the report "The Esports Industry: Challenges and opportunities in the coming years". Global Sport Innovation Center powered by Microsoft (GSIC) and Global Esports Summit (GES) have worked together on a report that seeks to reflect on how we have to face the growth of the Esports industry. During the event, we will analyze how is the transformation in the consumption of digital content and how they are created, if their economic value corresponds to the potential of the market, the opportunities and challenges, and where to focus on the media, distribution channels, integration of content within the game and how to combat the main legal and financial obstacles that different market players must face.

ESP – The impact of the COVID-19 crisis on the sports industry – LATAM Edition

By |2020-03-27T18:24:08+02:00March 27th, 2020|Latest News|

Durante las últimas dos semanas, todos hemos experimentado muchos cambios significativos en nuestras vidas personales y profesional. En los últimos días, muchos eventos de la industria fueron cancelados o pospuestos, las competiciones suspendidas o reprogramadas, las ligas y los clubes anunciaron importantes pérdidas de ingresos. Además, muchas startups y empresas tecnológicas tuvieron que encontrar nuevas formas de adaptar sus modelos de negocio y estrategias comerciales para sobrevivir en este período difícil.