GSIC BrandInnovation Series powered by Totem is back!

GSIC powered by Microsoft is pleased to invite you to the new chapter of our fireside chat meetings series during which we are aiming to explore the relationship between brands and innovation nowadays.

This time we invited Fabien Allegre, Executive Director of PSG Merchandising to share how Paris-Saint Germain became a global brand which nowadays is one of the most attractive ones for sponsors, partners and fans.Our expert and collaborator, a top-ranked marketing and branding expert, Andy Stalman, co-founder and CEO of TOTEM Branding, will be hosting the conversation and getting the most interesting insights for you.