Over a year ago sporting events were hit hard by the pandemic, the confinement meant that both individuals and organizations had to adapt to the new normal and after this time gap of online events we are now experiencing first-hand the return of mass participation events.

There are some shocking facts about this part of the industry:

• Over 50% of race organizers have reported losses of over 50% of their annual revenue
• Over 96% of competitors have expressed the confidence of measures and events begin to return
• All event organizers acknowledge that the ‘new normal’ will likely see significant changes to the nature of mass participation events

That is why the GSIC powered by Microsoft invites you next Thursday, July 15 to our webinar “The comeback of mass participation events: innovation and evolution”, where we will be joined by four top level panelists for a discussion around the main challenges and trends in the return of these events where they will be present: