On January 20, the GSIC has presented its new report "Sponsorship Activation and Digital Transformation" in Madrid, that has been prepared based on our Sponsorship Working Group that has the participation of brands such as Iberdrola, Porsche Ibérica, adidas, Burger King, Marca, Grupo Dia,...
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xG Studios - is a web 3 reward ecosystem unlocking digital identity assets for athletic achievement. xG enables players to collect their actual athletic achievements, their match stats and performances as NFTs - a complete history of their game on the blockchain. 4DREPLAY - is...
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Both LaLiga clubs implemented fan engagement campaigns in the last month, offering their devoted followers a unique experience. Supporters of Real Sociedead and RCD Espanyol got the chance to see their selfies on the giant screens in the stadiums. The activations supported by a communication campaign...
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