24 Sep TRISON Acquires Yellow Bricks to Strengthen its Sports Division
[17 September 2024] – In a strategic move set to further transform fan experiences in stadiums and arenas, TRISON, a global leader in audiovisual and digital solutions, has acquired Yellow Bricks, the innovative Málaga-based company specialising in Fan Engagement and audiovisual management at sporting events.
This acquisition not only strengthens the TRISON Sports division but also consolidates TRISON’s leadership position as a pioneer in the sector.
“With Yellow Bricks, we continue the expansion of our SPORTS division and extend our presence in the world of football and basketball, executing projects and providing services to more than 25 clubs and sports associations,” explained TRISON CEO, Alberto Cáceres.
Yellow Bricks has over a decade of experience with LaLiga and ACB clubs. It produces customised content and operates live signals on screens and LEDs, enhancing the stadium experience with technological solutions that combine statistics, audience interaction, real-time data, and sponsored games. Additionally, it offers technological consultancy for the installation of scoreboards, audiovisual systems, or interactive museums.
Yellow Bricks has developed the UFAN! app, which allows fans to interact live with scoreboards from their mobile phones. The company manages the audiovisual Match Day for international matches of the RFEF and FEB, as well as FIBA events (Final Four, EuroBasket, World Cup…). It participates in over 400 sporting events annually, including NBA games, Davis Cup, World Padel Tour, UEFA Champions League and Europa League, football and basketball cup finals, motocross, rugby, and handball.
Pedro Fernández, Project Director at Yellow Bricks, stated after the agreement: “We are convinced that this union will make us stronger and more competitive, with an incredible capacity to provide a more comprehensive and integrated service to our current clients and many others to come, as we will now be leaders in creating distinctive content in sports.”
With this addition, TRISON positions itself with 16 offices in 13 countries and over 400 employees, further reinforcing its constantly expanding global presence. Moreover, the new office in Málaga will strengthen operational capacity in the national and international sports sector, as well as offer innovative technological solutions that enhance fan experiences.
TRISON is a global company dedicated to the digitalisation of spaces to create unique experiences through the integration of audiovisual systems, spectacular content, and innovative sensory marketing solutions. It is the European leader in audiovisual integration and one of the world’s leading digital integrators.
Among its clients are notable names such as Real Madrid, AC Milan, The FA, Legends, AEG, Inditex, Louis Vuitton, Gucci, Foot Locker, FNAC, IKEA, Primor, L’Oréal, Sephora, Lidl, Instituto Cervantes, Rolls-Royce, Porsche, Ferrari, Toyota, Seat, General Motors, Siemens, BNP Paribas…
More information:
TRISON –
Yellow Bricks –
Press contact information:
TRISON –
Elena de la Cruz Sousa | Marketing
Yellow Bricks –
Julio Tárrega | Desarrollo de Negocio
