On March 7th, one of our Co-creation Workshop was held at the headquarters of the Global Sports Innovation Center. This time we organized it in collaboration with the Spanish Sports Association (ADESP) and it has become the first lever to articulate cooperation in the process of digital transformation of the National Sports Federations. The conference started with a presentation of the main work areas of the GSIC and the main innovation solutions of its partners to detect and prioritize the needs of the Spanish Sports Association and the Sports Federations that join the action.

To guide the process, we highlight four main areas to work on: Sports, Community (fans analysis), Business (licenses, marketing, digital and communication) and Operations (financial management, human resources and infrastructure). Next, we analyze how new methodologies and technologies can help with digital transformation regarding each of these areas. For example, in the Sports area they make possible the support in the evaluation of the athlete’s performance, both continuously and punctually, integrating the competition models and the technologies that the national coaches themselves or technical bodies are using or need to know.

After 3 hours of intensive work, we were able to detect the needs of each of the Federations that attended the workshop, regarding the areas mentioned above. Based on these data, the GSIC will generate a roadmap for each participating Federation, based on its starting situation and its short and medium-term objectives. All participating Federations will receive a general situation report (global needs of all Federations) and a specific report for the needs of each Federation individually. Considering the defined roadmap as a starting point, a calendar of possible meetings or B2B meetings with other GSIC partners will be proposed.