28 Jun Seyu, in partnership with MOL Group, made a significant impact at the EHF Champions League Men’s Final4
Seyu, in partnership with MOL Group, made a significant impact at the EHF Champions League Men’s Final4 on June 8-9, 2024, at the Lanxess Arena in Cologne. This year, fans experienced the event like never before, thanks to the Seyu-powered MOL Selfie Cam.
Fans had the chance to take selfies or have their photos taken by our friendly hostesses. These images were showcased all around the arena—from TVs in the stadium to the Jumbotron, LED perimeter screens beside the players, and in the Fan Zone on two giant screens alongside performers, DJs, and fan contests. Seyu’s real-time moderated channel allowed fans to share their excitement and interact with their favourite teams in real time, adding a vibrant and personal touch to the event and making the fan experience more immersive than ever.
The partnership between Seyu and MOL Group highlights the power of strategic collaborations in sports. Seyu worked closely with the European Handball Federation (EHF) team to engage fans before, during, and after the matches. The MOL Selfie Cam, powered by Seyu, enabled fans both on-site and watching from home to feel part of the action, bridging the gap between players and supporters. This unique brand activation helped establish an emotional bridge with fans, differentiating MOL from other sponsors.
The LANXESS Arena buzzed with excitement as fans participated in various activities and captured unforgettable moments. The atmosphere was electric as top teams like SC
Magdeburg, Barça, THW Kiel, and Aalborg Håndbold competed, with fan interactions prominently displayed, adding to the excitement. The real-time involvement of fans, both in the venue and remotely, showcased the high-engagement potential of Seyu’s technology.
Additionally, the event highlighted Seyu’s capability to collect user data, maintaining a lasting communication link with fans after the Final4 event. Fans received value proposition transfers via automatic emails and were provided with high-engaging, branded social media content, ensuring continued engagement and brand loyalty.
This event also underscored Seyu’s dedication to enhancing the sports experience and setting a new standard for fan engagement at live events. Through innovative technology and strategic partnerships, Seyu created an unforgettable atmosphere, demonstrating the potential for future innovations
