02 Feb A new client onboard for the GSIC´s member, Pressenger, the Spanish football club RC Deportivo de La Coruña
Through the use of engaging and informative push notifications, Pressenger’s creative system offers the RCDeportivo app users, the opportunity to engage directly with fans using customized, unique, sport and match specific content, including pre-event information about players, match times, starting 11, live content of results, new players…
Besides, the communication and marketing team of RC Deportivo, is making a great effort in maximizing the tool where the dynamic visual engine and notification system also provides opportunities to generate new revenue. The is a special space in the visual push notifications entitled to be monetized with sponsors.
The RCDeportivo app is meant to be one of the greatest mobile apps in all the Spanish football panorama, and the digital team behind the project is developing one of the best approaches to football fan engagement of the market: communicative, emotive, made for the fan and monetizable.
When sending visual push notifications, the DEPOR app is segmenting the content, so the user just receives what they expect to know about depending their preferences: male or female team, news, commercials, institutional information, new players, school of football…
If you like to see how do they increase their opening rates, engagement rates and impressions on their brand, don´t forget to download their app in Apple Store and Playstore