Enhancing fan engagement and valuable lead generation with UseAward AI-driven tool for BC Rīgas Zelli

29 Nov Enhancing fan engagement and valuable lead generation with UseAward AI-driven tool for BC Rīgas Zelli

Posted at 11:56h in Latest News by

Objective

BC Rīgas Zelli aims to transform fan engagement, generate leads, and attract sponsors using the UseAward AI Quiz Generator and Loyalty Platform. Inspired by successful fan strategies in the NBA and MLS, this approach integrates gamification and QR codes to engage fans both in the stadium and at home.

Solution overview

  1. New lead generation & sponsor visibility
    QR codes on screens, merchandise, or social media drive fans to interactive quizzes, branded with sponsor logos and products. Fans input their details to earn rewards, building a valuable database for the team and sponsors.
    Benefit: Sponsors access detailed engagement data for targeted marketing and enhanced ROI.
  2. Fan engagement
    Dynamic, game-themed quizzes and predictive challenges (e.g., “Will Rīgas Zelli win the next quarter?”) entertain fans while offering loyalty rewards. Sofa-fans can join via broadcast QR codes, ensuring remote engagement.
    Benefit: Fans feel connected, rewarded, and encouraged to interact repeatedly.
  3. Gamification and loyalty platform
    Interactive leaderboards and exclusive rewards foster competition and loyalty. Fans earn points for participation, redeemable for perks like discounts, merchandise, or meet-and-greets.
    Benefit: A loyal community is built while sponsors benefit from increased exposure through integrated offers.

Case inspiration
The NBA and MLS have successfully used QR codes during broadcasts and loyalty platforms to boost fan interaction and sponsor visibility, generating millions of engagements.

Expected Outcomes
1. A growing fan database for lead generation.
2. Measurable engagement for sponsors.
3. Increased fan loyalty, both in-stadium and remotely.
4. Revenue growth from repeat purchases and sponsor campaigns.

Next Steps
1. Launch QR-driven campaigns before and during games.
2. Integrate AI quizzes into digital platforms like LED screens, Arena-Box, FaceBook, etc.
3. Roll out the loyalty program with exclusive rewards.

By integrating the UseAward tool, BC Rīgas Zelli can unlock top-tier marketing opportunities. Combining innovative fan engagement with continuous lead generation during every game creates unparalleled value for both fans and sponsors.

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