29 Nov Fanbase Expands Global Reach and User Base
What is Fanbase?
Fanbase was founded in 2021 to give every sports organisation outside the top 1% a cost-effective and scalable platform to power their sales and manage their fanbase.
Through Fanbase’ research, they uncovered that fans unanimously felt like they weren’t being recognised by their favourite sports organisations. With data being stored in silos, sports organisations didn’t know who their fans were or how they were engaging with the club, meaning that the majority were being sent generic communications that weren’t relevant to them.
So, that’s where Fanbase comes in:
Fanbase is a SaaS platform which gives pro, semi-pro and highly ambitious amateur teams everything they need to run best-in-class fan engagement.
Clubs can sell digital tickets, automate the hospitality process, sell digital memberships and manage content all in their admin portal and surfaced through their own branded mobile app experience.
Clubs can then use their Fan CRM to build detailed audiences and send multi-channel communications to cross-sell, up-sell and create an unforgettable experience. They can use insightful reporting to keep the finance team happy and save time through automated match-day tasks.
Growth
Every week Fanbase stops to take a look at key metrics across Marketing, Sales, Service and Product. And, they noticed something pretty special when they looked at the number of monthly unique users in October – the number of sports fans who use the platform every month to search and buy from their favourite teams and leagues.
Fanbase has experienced an increase of over 500% in monthly users, and in October, the number of monthly unique users was 2x that of the same period in 2023 and was an increase of 543.7% compared to October 2022.
They are delighted with the progress and what it means for all their partners but are far from satisfied. In the coming weeks, they will be rolling out new features designed to help teams and leagues boost retention and increase engagement through Fanbase.
One of those is Points, Rewards and Geo-location which offers fan points for every ticket purchase, subscription, and game check-in while allowing fans to earn exclusive rewards, driving both attendance and an increase in average monthly spend.
Fans can then view their fan points and choose to spend on the amazing rewards on offer be it merchandise or offers from partners.
New Partnerships
With over 200 active clubs across 26 leagues from around the world Fanbase is always excited when they can introduce Fanbase into new sports and leagues, something that they have been focussing on recently. Building on their new Fanbase rewards feature they will soon be launching a bespoke white labelled rewards app for a high-profile University that will not only reward fans but give them a new way to build loyalty, increase student & alumni attendance and drive revenue growth.
🏴 To date they’ve partnered with over 200 clubs across 9 sports from 26 leagues but there’s been one that’s been missing, that is until now.
👋 English Football League
Fanbase is delighted to soon be launching their latest partnership with an English League One side as they make their first steps into the EFL, giving fans access to a brand new digital experience available across the web and mobile while offering significant benefits to the club, both commercially and operationally.
🏏 9 sports but not for long…
Fanbase is delighted to announce the launch of their latest partnership with the Hertfordshire Premier Cricket League as they introduce cricket to the Fanbase platform – offering members access to digital ticketing, memberships and content in one place.
More news on their new partnerships in the English Football League and America will be released on their website and social channels in the coming weeks which can be found through the links below 👇
