29 Jun FC Barcelona inaugurates the ‘Barça Immersive Tour’, developed in conjunction with GRUP MEDIAPRO
The new FC Barcelona Museum has been inaugurated. ‘Barça Immersive Tour’, developed in conjunction with Mediapro Exhibitions (GRUP MEDIAPRO), features the largest immersive room in a sports museum in Europe, and will be used until the new museum at the future Spotify Camp Nou is inaugurated for the 2024/25 season.
The Barça Museum is an installation with both great historical and economic value. Recent years have seen a multitude of visitors each season – 1.8 million a year before the pandemic – and it has become the most visited museum in Catalonia, returning almost to pre-pandemic levels since the restrictions were lifted. Coinciding with the closure of the current museum due to the ongoing work on the stadium, the Club has prepared a new space some 2,400 square metres in size, split into different areas to create a better visitor experience, with the aim of temporarily replacing the current Stadium Tour & Museum.
This new museum was created to meet three main objectives. Firstly, to create a pilot project to use the most advanced technologies and fun activities that will feature in the future new Spotify Camp Nou Museum, where virtual reality, immersive activities, and holograms will be used for the Club’s history in an entertainment focused environment. Another aim was to create a space that becomes a technological, modern and innovative reference, and lastly, to safeguard a significant source of income for the Club as much as possible.
The project was developed in conjunction with Mediapro Exhibitions, the GRUP MEDIAPRO division specialised in creating and developing exhibition and museum projects, and who carried out the refurbishment of the current museum in 2010. Mediapro Exhibitions are pioneers in sports museums and have completed more projects in this field than anyone else. Throughout their thirteen year history, they have developed projects in Europe, America and Asia, and their museums have been visited by over 10 million people. They have developed projects for FIFA, and for other clubs, such as Atlético Madrid and Athletic Club.
