The startup competition, organized by the Chelsea Foundation that was held in London from 9 to 14 April, was attended by 15 technology companies, whose solutions can help improve the experience of football fans by making Stamford Bridge become smart stadia. During the week the entrepreneurs got to know the club, its fans, its history and present their projects to a jury in which Global Sports Innovation Center powered by Microsoft was represented by its Business Development Manager, Samuel Pérez Weber.

The company NGAGE, GSIC’s partner, also participated in the competition presenting their cloud-based Fan Engagement and Sponsor Management platform which enables both teams and sponsors to create fun, fan-centric, mini-mobile tournaments using virtually any game. The platform collects information from a multitude of data sources and provides valuable insights and in-depth fan analytics. With their entrepreneurial spirit and great motivation, the Israeli company managed get a Special Mention created for them on the spot, recognizing the commotion they provoked both on the organizers and on the members of the jury.