29 Oct HER LOVE OF THE GAME: Unveiling the Power of Female Sports Fans
Wasserman’s The Collective® recently released HER LOVE OF THE GAME: A GLOBAL OVERVIEW OF FEMALE FANS OF SPORTS, which unveils the passion and depth of female fans of sports worldwide. This research highlights how women’s sports fandom is driven not just by a love for the game but also by how sports align with their values. Female fans actively support brands and sponsors that prioritize social responsibility and environmental consciousness, pushing for more meaningful and value-based partnerships in the industry.
The Economic Power of Female Fans
Women currently control $31.8 trillion in global discretionary spending, and by 2028, they are projected to oversee 75% of global discretionary spending. This makes them the most influential consumer group, emphasizing the importance for brands to understand female fans’ behaviours, perspectives, and purchase decisions. As women’s sports gain global attention, engaging with this audience offers a powerful opportunity to drive growth and inclusivity across the sports landscape.
Rising Fandom in Asia and Oceania
The report also reveals significant growth in female sports fandom across Asia and Oceania, where women are rapidly embracing sports. This region has seen a surge in support for women’s sports, leading to increased event attendance, media coverage, and sponsorship opportunities. Asian and Oceanian women are not just fans but active advocates and participants, elevating the status of women’s sports and promoting gender equality throughout the region.
Opportunities for Brands
With female sports fans at the forefront of this movement, brands have a unique opportunity to align with their values, support gender equality initiatives, and create impactful partnerships. Leveraging these insights can reshape strategies and unlock new growth opportunities in the sports industry.
If you’re interested in discovering how partnering with women’s sports can unlock new opportunities for your brand, reach out to the APAC team at [email protected] for more information.
For more insights, check out the full report and discover how you can engage with the growing community of female sports fans.
