01 Jul THE INTERNATIONAL HUMANS COMPANY and its brand DesarrollaTUMente signs partnership with MADRID PANTHERS
THE INTERNATIONAL HUMANS COMPANY, a member of GSIC since its foundation through its training brand DesarrollaTUMente, joins Madrid Panthers in a partnership that will allow the institutional professionalization of the Madrid team, as well as the inclusion of Neurotraining methodologies.
Madrid Panthers is one of the best Spanish technification schools, and wishes to advance in its conversion to a high level sports and institutional club in Spain and with international recognition.
To this end, it has reached a collaboration agreement with DesarrollaTUMente and its director, Luis Rodríguez, to create a strategic plan for conversion and growth, which will contribute to the already professional work of its management and coaches.
In the words of Luis Miguel Pindado, Founding Partner, “this partnership will help Madrid Panthers to be a reference model and to grow with a single objective, to help soccer players grow as athletes and as human beings”. Likewise, Francisco Rubio, Director of Trainers and Methodology, points out that “After years of growth, it is the right time for Madrid Panthers to become a direct influencer in the soccer elite ecosystem in Spain, and for this reason, alliances with experienced people and companies are fundamental for our growth and above all and most importantly, for our players”.
As director of DesarrollaTUMente and president of HUMANS, Luis Rodriguez said that “the return of HUMANS to women’s football after five years, is an exciting project, because of the human and professional quality of the board and staff of Madrid Panthers, I am sure that the humble contribution of the company and my person will help to consolidate the club at national and international level, enhancing its already excellent references”.
DesarrollaTUMente is the training brand specialized in Neuroscience and Sport, and its director Luis Rodriguez, entrepreneur and specialized in sports management, as well as a member of the steering committee of GSIC.
Madrid Panthers and its management have been raising the level of play of soccer players outside their clubs for 13 years, and creating competitive teams for the best European sports competitions.
The brand has been an official sponsor of the competition since last season. In partnership with Seyu, a company created in Hungary in 2018 and responsible for activations in different sports in 14 countries, Betmotion provided an interaction of fans on the big screens of Ginásio Pedrocão, in Franca (SP), in the transmission of the match between Sesi Franca and Flamengo. The action connected fans of both teams with the game by taking photos and personalized messages of support through the Seyu app, which were shown throughout the live streaming broadcast on YouTube and also on the big screens of the gym located in the interior of São Paulo.
The brand also boosted public participation using advertising spaces on LED boards around the court and also on social networks. “Betmotion is a reference in technology and creativity in the betting segment in Brazil, so we are very happy with the activation in the first game of the NBB finals. We seek to provide incredible experiences between the public and the brand, and the action delivered exactly that”, said Fernanda Gomes, country manager of the betting site in Brazil. Inside the court, Franca’s team beat Flamengo by 85 to 79 and took the lead in the decision, which will be in the best of five games. Now, the next two matches will be in Rio de Janeiro, on Thursday (2) and Saturday (4).
