28 Aug UNLOCKING THE POWER OF VISUALIZED EMOTIONS
#championsgobeyond is not just a motto to live by on the ice, but across all aspects of the sports business. Here’s how the Champions Hockey League expanded arenas with the clever sport-tech solution, Seyu, gaining valuable fan insights by actively involving hockey fans with their supporter photos in real-time.
After last year’s successful partnership in the Semi-Finals and Final, the CHL and Seyu crafted a season-long campaign that resonated with the beauty of belonging—a key aspect of fans’ everyday life and emotions. The campaign, launched on the CHL’s digital platforms online and in-venue for selected games, involved fans from 40 countries snapping selfies and sharing their passion on jumbotrons and the CHL’s social media through Seyu’s real-time moderated channel. Thanks to this innovative tech solution, fans were able to cheer on their teams at any arena within seconds, in a brand-protected manner, even from the comfort of their homes. The outcome? Cheerful and authentic fan photos spreading the joy of Champions Hockey League fandom and high-class entertainment worldwide.
Centrally Deployed Technology, Yet Unique Experiences at All Locations
The CHL recognizes the significance of international club competitions for fans, players, and clubs alike, while also being fully aware of the organizational challenges in delivering top-class game experiences across all venues. Seyu’s technology and service provisioning method perfectly aligned with CHL’s standards, ensuring easy integration and service delivery at all arenas. Invitations to showcase genuine fan emotions were neatly displayed on venue screens, timed between commercials, making taking selfies a natural part of the game-day routine.
