26 Nov Xeerpa
We believe in a world where customers feel they are special to the brand. Xeerpa helps brands and organizations get to know their customers and leads by obtaining and analysing First Party Data based on users’ social media activites (Facebook, Twitter, Instagram etc.). Unlike other tools, Xeerpa creates enhanced individual profiles that contain +400 data points and are brought together into a user-friendly database, specifically designed to discover trends, insights and opportunities. You can use Xeerpa as an independent database or integrate it with your BI platform, CRM, CDP, Data Mart, Dara Lake, DMP or DWH, enhancing your customer profiles with: – Contact information, including email and Social Network ID – Socio-demographic details – Intividual interests in +250 categories, hobbies and lifestyle – Affinity to specific brands, products a communuties – Miscoinfluence, Value and Engagement scores – Geolocations, with complete details of position and time – Personality Insights and predictive consumption preferences As well as the technology to make this possible, Xeerpa offers analytical services to help you leverage Big Data, helping your marketing teams master personalisation and precision marketing.