EN / ES

Global Sports Innovation Center

...becoming a worldwide reference for the sports industry, from start-ups to enterprise organizations.

Audience

Business to Consumer

Open both for the general public and enterprises, Global Sports Innovation Center has a Demo Solution Center where visitors meet the latest technologies, apps and devices applied to sport, health and wellness.

A demostration area where visitors will see and experience the most innovative solutions and products provided by Global Sports Innovation Center partners in an interactive environment.

If you are interested in a group visit, please email
info@sport-gsic.com

Opening time:

Monday to Friday - 9 AM to 7 PM

Business to Business

The sports and applied technology environment in Microsoft Sport Innovation Center aims at becoming a nexus between the sport industry, technology companies, entrepreneurs and students by helping them improve their business productivity, generating new opportunities and enhancing their competitiveness.

Global Sports Innovation Center provides support to Applied Research by the means of:

  • Consulting services and expertise to get funding from local and international funds
  • Know-how and connections with Industry, Government and Universities leaders
  • Knowlegde transfer from research think-tanks to the partners

Start-ups

Sports entrepreneurs will get support as they grow, mentoring and technical guidance from experts, and connections to large enterprise and global brands, as well as access to Microsoft technology at no cost.

This support includes start-up BizSpark analysis, Demo Center project selection and investment support through third party funding.

Global Sports Innovation Center has also set up a specific area devoted to help entrepreneurs with training, incubation and development.

Strategic Partners

Global Sports Innovation Center Strategic Partners provide value to the center and receive special advantages and benefits for their commitment:

  • Preferred Brand presence
  • GSIC & Partner hosted events
  • Investment opportunities
  • Connecting problems or solving problems with solutions
  • Capitalize Government Institutions

Our Strategic Partners

Madrid Region Government

Madrid Region Government

Would you like to know more about strategic partnership?

Please, complete this contact form and let us know.

Become a Partner

Why become a part of an internationally known organization in sports and technology? Global Sports Innovation Center partners are provided with a wide range of innovation services focused on promoting synergies, networking and business:

  • Center for Advanced Technology Services Microsoft.
  • Training and consulting services.
  • Approaching large ICT companies.
  • Networking with other companies.
  • Contact with universities and administrations.
  • Alignment with Global Sports Innovation Center.
  • Participation in projects to enhance ICT sport entrepreneurs.
  • Search for partners to participate in projects.
  • Analysis of new lines of research.
  • Services for infrastructure improvement.
  • Services for improving innovation processes.
  • Ability to build and use models and Demo Solutions Center.

Interested in joining this race?

Please, complete this contact form and let us know.

Services for Sport Thinkers

The GSIC facilitates synergies and provides partners with value-added services that enable sports companies to grow and develop with the help of experienced professionals in different environments such as finance, innovation and product development. Our main service providers are the GSIC partners that make their services available to the market.

News Center

LaLiga and Microsoft sign a global alliance to transform the digital experience of football fans

2 dic. 2016

LaLiga and Microsoft have announced at an event hosted at the Global Sports Innovation Center in Madrid, a global alliance that seeks to transform the experience of football fans through innovative digital solutions. This agreement, which plans the development of various lines of action, will enable the 1.6 billion worldwide followers of LaLiga through social media channels to access innovative digital products and services that will be delivered in a customized way. For instance, fans will be able to specify their interests in order to access only the most relevant content for their profiles, videos that reflect their preferences or statistics on their favorite teams or players. Through the various digital channels enabled by LaLiga, supporters will be able to share their passion with other fans; facilitating the creation of interconnected communities of fans worldwide.

“It’s a very important day for LaLiga. Our 360º strategy is key.  Live matches represent 180º but our fans wanted more. Today we’re announcing our digital strategy, which is critical for us.  Adding together competitions, teams and players, LaLiga is the sports competition with the most followers in the world. But that’s not enough. We need to deliver experiences to those supporters. We want to have information about their preferences in order to provide those experiences. If we achieve this, we’ll build greater loyalty.  Today the 90-minute match is not enough.  If we don’t do this, we won’t grow.  That’s why Microsoft is key to our development. Years ago we used to talk about debts and recovery, and now we’ve moved beyond that,” stated Javier Tebas, Chairman of LaLiga.

This alliance, through which Microsoft becomes Official Technological Partner of LaLiga, promotes the use of the most advanced technologies for the development of pioneering global sports management solutions. By deploying Microsoft’s artificial intelligence tools and applying its cognitive services, LaLiga will be able to transform its operations, for instance, it will be able to foresee the demand for specific online content or predict attendance numbers at the stadium on any given day. The use of chat bots will enable a new model of interaction with fans through voice and natural language.  “Our partnership with LaLiga is going to lead to a major new wave of innovation in the sports industry, revolutionizing the way in which supporters relate to clubs and players, and radically transforming the management model of the sports organizations themselves,” stated Pilar López, President of Microsoft Ibérica.

Microsoft’s business cloud and consumer digital channels play a leading role

Microsoft’s business cloud (Azure, Office 365 and Dynamics 365) will play a key role in the digital transformation of LaLiga. This global alliance between the two organizations will boost the presence of LaLiga and its impact worldwide leveraging Microsoft online services that reach more than 1.2 billion users globally.

“The digital platform of LaLiga and its clubs will enable them to offer new digital products, services and experiences for fans all over the planet, built on Microsoft’s business cloud. This solution will be strengthened by content from LaLiga, amplified through the company’s digital consumer channels” explained Sebastián Lancestremere, Sports Business, General Manager at Microsoft Corporation.

One of the key areas of action of the alliance will focus on the statistical use of historical data from LaLiga. Through data view solutions with powerful infographics, supporters can access statistics on teams and players, having the option of creating their own “control panels” to track specific parameters on their favorite players. This data analysis will examine each player’s performance and rate his form, and it will be enriched with real-time data generated on each match.

LaLiga and Microsoft will develop gamification solutions to create an innovative experience in the use of various digital services; fans will face challenges and be able to earn experience points and virtual currency with which they can unlock new online content and services. In short, the aim is to transform the digital experience of LaLiga supporters.

Azure, Microsoft’s cloud platform, will be the technology used to provide the range of services and solutions to fans. The use of the Microsoft cloud guarantees the flexibility and scalability needed to deliver an optimal user experience to the 1.6 billion social media followers of LaLiga, providing the highest security and privacy standards and complying with all Spanish and European regulations in this regard.

Leader in innovation

Apart from the focus on fans, LaLiga and Microsoft will work together on extending and promoting the digital transformation model for sports management to other organizations in the football industry. On one hand, it will drive the adoption of digital platforms by clubs with the aim of extending these innovative solutions and enhancing interaction between fans and their favorite teams.  On the other, it will promote MediaCoach, the team performance solution that enables customized analysis of football matches for technical staff at the clubs, on a global level.

Orange becomes main sponsor of the Spanish Professional Videogames League

1 dic. 2016

Orange has reached an agreement with Fandroid, company of Mediapro Group that owns the Spanish League of Professional Video Games, to sponsor their main competitions until 2018. The presentation of this alliance took place at the GSIC, as both Orange and Mediapro are strategic partners of the Center.

The agreement involves that the telecommunications company will become the main sponsor of the League (mainly in the top level competitions), and will have a remarkable online presence in the live broadcasting of the competitions, as well as at the physical venues where the championships will be held.

The GSIC hosts the Israel Sportech Showcase, with the most innovative Israeli startups in technology and sport

1 dic. 2016

The Global Sports Innovation Center has collaborated with the Israeli Embassy in Spain on the organization of the Israel Sportech Showcase, an event that brought to Madrid some of the most innovative Israeli startups in the field of technology applied to sports. The headquarters of the GSIC hosted a day that began with a round of presentations by Israeli companies, whose services are mainly aimed at sports clubs and organizations, rights holders and the media.

Later, Israeli startups and some Spanish companies invited by the Israeli Embassy -with the support of the GSIC- had the opportunity to hold bilateral interviews aimed at identifying potential opportunities for collaboration. Israeli companies attending were: Apester, Applicaster, Idomoo, Datorama, Motionize, LiveU, Vitec, Playbuzz, VBrand, Wally, WSC Sport and Kaltura.

Graffos works with the youngest of the Basketball Club Gran Canaria

29 nov. 2016

During the month of November, the members of the children’s team of the Basketball Club Gran Canaria have carried out several workshops by means of graphic tests designed by Graffos, with which they have worked aspects like the self-esteem, concentration or motivation, among others. This type of activity ensures that children, apart from having fun doing these tests, will be able to correct and take care of various aspects related to the behavior in the playing field.

The Gran Canaria Basketball Club and Graffos share the idea of the importance of the mental aspect in the development and performance of an athlete. That is why the sports entity has the support of the Spanish company to work with its players from a very young age.

Never Empty takes the leap into Israel with Maccabi Haifa

29 nov. 2016

After several years working on Spanish football fields, Never Empty has decided to take its ticketing system for the acquisition of admission tickets to another sport, basketball, in another country, Israel. "From the beginning we were aware of the international expansion. We considered that if Never Empty solved a specific problem in Spain, we could do the same anywhere in the world", says Matan Ganani, founder and CEO of Never Empty.

From now on, the Spanish startup is the first platform that offers this system that allows clubs and organizations to control the final price of tickets all the time. To begin this journey, one of the biggest teams in the competition, Maccabi Haifa, will be one of the clubs to have their services.

The presence of Never Empty in international markets will not end here, as currently, negotiations with the Mexican football league are at a very advanced stage.

Giorgio Gandolfi agency repeats success at its annual coaching clinic, held in China

29 nov. 2016

Three world-class coaches, the Spanish Xavi Pascual, Italian Luca Bianchi and American Lionel Hollins, led the training sessions at the China International Coaches Clinic held in Shengdu.

The event has been part of the compulsory training program for Chinese basketball league coaches and has been organized by the basketball Euroleague and the Italian agency Giorgio Gandolfi, specialized in communication, marketing and sporting events, with special focus on activities linked to basketball.

GSIC holds the the kicking off for Microsoft's campaing in the Hour of Code

28 nov. 2016

Microsoft has joined the Hour of Code, an annual, global campaign developed by Code.org, which is held across the world during Computer Science Education Week, Dec. 5–11. and seeks to teach basic programming, coding and computing skills to children.

During the Computer Science Week, Microsoft will help organize more than 40 workshops at schools all over Spain, with the aim of encouraging 2,000 boys and girls to code for the first time.

These activities will kick off with the event held in Madrid at Microsoft’s Global Sports Innovation Center (GSIC), a pioneering center in Europe. This event is the starting point of +1,000 coding workshops that Microsoft will promote all over Europe as part of the “Hour of Code” global initiative.

Children of ages between 11 and 14 have taken their first steps in the world of coding via the comprehensive tutorial: Minecraft Hour of Code Designer. With the goal of inspiring millions more to try coding for the first time — and to keep going on their journey of learning computer science — as the tutorial is available in 50 languages.

150 children have taken part in the first event for the Hour of Code from different schools in Spain (SEK International Schools), Portugal (Agrupamento de Escolas de Freixo de Espada à Cinta) and Colombia (Real Madrid Foundation Social Sports School in Valle del Cauca).  The students connected via Skype to share this special training session held by coaches from Fundación Créate and volunteers from Microsoft Ibérica.

Real Madrid Foundation has also played a special role at this event, with which Microsoft holds a collaboration agreement to encourage children and young people to use technology and access to training on computing and coding.

Three Real Madrid players, Marcelo Vieira, Sergio Ramos and Isco Alarcón, have shared this special day with the boys and girls, by connecting via Skype with students from Freixo, in Portugal, who also took part in this joint Hour of Code.

 

Microsoft and the GSIC join the Hour of Code

23 nov. 2016

Microsoft has organized an event at the GSIC on November 24 to support the Hour of Code campaign, which aims to encourage millions of students around the world to become familiar with the basics of Computer science and its technology, through fun, creative and accessible activities for all ages. Microsoft supports this campaign with a tutorial tool elaborated for the youngest ones to create and share their own games in the popular Minecraft.

The event scheduled at the GSIC will be attended by students from the Real Madrid Foundation schools, that will connect with students from various Latin American countries in order to share experiences and learning.

The 3IE Institute from Federico Santa Maria Technical University (Chile), GSIC partner

23 nov. 2016

The International Institute for Business Innovation (3IE Institute) has become the first organization based in Chile that joins the Global Sports Innovation Center. The 3IE Institute is the unit of Federico Santa María Technical University dedicated to the strengthening and development of innovative entrepreneurship, as well as to promote the creation of technology-based companies. After joining the GSIC, formalized in an agreement signed by the general manager of the 3IE Institute, Andrés Castillo, and the general manager of the GSIC, Iris Córdoba, both organizations will collaborate in the promotion of the technological enternpreneurship oriented to the sports sector, as well as in activities linked to education and research.

In addition, the company Golzman Partners, specialized in business development and also a GSIC member, has joined this alliance with the mission of supporting the generation of innovation and high technology opportunities for the internationalization of Chilean companies linked to the 3IE Institute and Spanish companies interested in entering the Chilean market. Also, its CEO, Aarón Golzman, participated in the signing of the collaboration agreement.

3D Digital Venue wins the WFS-GSIC StartUp Challenge

3 nov. 2016

The Spanish startup 3D Digital Venue by MMC (Mobile Media Content) has been awarded as the winner of WFS-GSIC StartUp Challenge, held during the Football World Summit which took place in Madrid on 27 and 28 October. The company has won the award out of seven finalists that presented their projects to potential investors and a jury of experts linked to Global Sports Innovation Center strategic partners and other leading companies and institutions in the fields of technology, sports facilities, health and training.

3D Digital Venue, based in Barcelona, ​​creates digital stadiums in 3D, providing managers with remarkable improvements for internal operations and marketing. This technical solution specializes in the digital recreation of the venue in three dimensions and allows to access virtually the viewing of the field, showing what fans could see from any seat of the stadium.

The other startups finalists, selected from a total of 38 applicant companies based in 11 countries, were Lampedusa Digital (mobile games), North Yard Analytics (data analytics for player evaluation, tactics, and long-term planning), Player Lens (platform focused on player loan and transfer market), Solive (social media publishing tool developing fan engagement), Toools-3oes Leading Software (platform for soccer that provides player and team performance insights to support management) and Wembley Studios (apps development specializing in fan engagement).

The jury included Javier Cano, Chief Operating Officer – Cigna Global Health Benefits; Guillaume Neveux, Business Development Manager EMEA - EVS Broadcast Equipment; Antonio Diaz, Director of Operations - Foundation for Innovation and Foresight in Health in Spain (FIPSE); Sebastian Lancestremere, General Manager – Microsoft Sport and Chairman - GSIC; Juan Álvarez de Lara, CEO and Founder - Seed & Click; Stefan Leibhard, Managing Director - Sportradar; Carlos Canto, CEO - SPSG Consulting; Aitor Canibe, Director of Sports -  University Camilo Jose Cela and  Jan Alessie, COO - World Football Summit.

The assessment of the finalists’ proposal was based in elements such as the value proposition to the market, differentiating factors from competitors and  a good identification of needs in terms of investment.

There was also an Audience Award for Toools-3oes Leading Software and special mentions of the jury for this same company and also for Solive.

As winner of the WFS-GSIC StartUp Challenge, 3D Digital Venue will benefit from six-month of membership to GSIC with no cost, as well as access to networking and participation in the activities held by the Center.

Finalists of the WFS-GSIC StartUp Challenge

20 oct. 2016

We are pleased to announce that out of the 38 Startups that participated in the WFS-GSIC Startup Challenge that will take place on the 28th of October during WFS, we have selected the following 7:

North Yard Analytics
Lampedusa Digital SL
Player LENS
3D Digital Venue by MMC (Mobile Media Content)
Wembley Studios
Toools - 3oes Leading Software
Solive

The jury will be composed of members of relevant companies in the technology, sports, education and health sector, all of them strategic partners of the Global Sports Innovation Center as well as other partners of GSIC.

38 sport startups submit their projects to the GSIC-WFS StartUp Challenge

14 oct. 2016

A total of 38 projects from 11 countries have been submitted to the GSIC-WFS StartUp Challenge, which will take place on October 28th in the framework of the Football World Summit to be held in Madrid on 27th and 28th this month. Startups add value to the industry through innovative solutions and practical applications that improve the performance of players in the field and physical preparation. Also they help determine its economic assessment on the market. Likewise, their developments improve injury prevention and technical performance and generate new ways for the fans entertainment.  

Up to seven projects among all the ones than have been submitted will be selected as finalists. These startups will have 3 minutes to present their projects to a jury of experts and an audience with the attendance of private investors.

Conference by Sportradar: ‘Innovative sports data handling, big data & semantic layer, commercialization aspects’

3 oct. 2016

Understanding and leveraging the power of sports data and digital content is key for the media, betting industry and sport organizations to get the most out of their performance. GSIC’s strategic partner Sportradar is a global leading company in this field and will share its huge experience and achievements -including details on the company's data cooperation deals with NFL and NBA- in an exclusive event aimed at GSIC ecosystem.

Stefan Leibhard, Managing Director of Sportradar, will give a not-to-be missed conference on these topics on October 26th at GSIC facilities.

Register at eventos@sport-gsic.com

 DATE: October, 26th 2016

TIME: 4:30pm

LOCATION: GSIC headquarters (c/ Goya, 90 – Madrid)

Deadline to take part in the WFS-GSIC StartUp Challenge, extended to October 7

30 sep. 2016

Deadline to take part in the World Football Summit-GSIC StartUp Challenge has been extended until next October 7th at the request of so many startups interested in registering their application. You can find all the details about this event here:

http://sport-gsic.com/Landing/DetailF/wfs-gsic-startup-challenge

The Club Brugge, new GSIC partner

29 sep. 2016

The Club Brugge has become a new member of the Global Sports Innovation Center. This team is one of the most successful professional soccer clubs in Belgium, where it has won 14 league championships. It was founded in 1891 and the matches are played at the Jan Breydel stadium. The team motto is 'No Sweat / No Glory'.

The Club Brugge will launch an ambitious process of digital transformation, using the digital Microsoft Sports platform. In addition, being a part of the Global Sports Innovation Center will allow the club to be in contact with a large ecosystem of companies and organizations focused on applying innovation and the use of technology in improving athletic performance and management of organizations.

The Chamber of Commerce Spain-Israel and GSIC help innovative companies strengthen ties

19 sep. 2016

The networking meeting was organized in Madrid by the Chamber of Commerce Spain-Israel and the Global Sports Innovation Center and brought together outstanding companies and start-ups in the application of technology in sports industry. The attendees had also the opportunity to detect potential synergies for future collaborations.

Besides de general manager at GSIC, Iris Córdoba, and the Chamber’s chairman, Gil Gidrón, a representative of the Embassy of Israel also took part in the event. The organizations attending were: Cigna, Demtech, Deusto Sistemas, Dialoog, El Al Airlines, Freedom and Flow Company, Gammera Nest, Golzman Partners, iAltitude Training, Instituto de Estudios Israelíes de Centro Sefarad-Israel, Mobile One2One, Seprotec, Smart Solutions Technologies, Tecnalia, Tiki Taka Travel Services, Wembley Studios y Zerintia Technologies.

New post: Women sport in the media

19 sep. 2016

The GSIC has held the conference ‘Women sport in the media’, with the participation as speakers of the Olympic rugby 7 player Patricia García, the sport journalist Javier Reyero and several CSD representatives, with Carlota Castrejana as moderator. The goal of the meeting was clear: the generation of a space for reflection and discussion on an issue that, unfortunately, hasn’t been left behind yet, as it happens with the inequality in the treatment that the media provide to women and men sport.

At what point we are? First thing to know is what is the starting line. The context is the following: Spanish sport women have become more successful than men.  Winning has become a constant for Spanish female athletes and, thus, this should to give women the right visibility they deserve. However, only 6% of the entries in the sports media regard to women athletes. And this fact is something that catches our attention in a negative way.
Read more http://sport-gsic.com/Landing/Detail/5286

Conference 'Women sport in the media'

5 sep. 2016

The GSIC will host next September 12th the conference 'Women sport in the media. Towards equal treatment ', organized by the National Sports Council of Spain. The event aims to discuss and reflect with media professionals about the treatment they give to women sports, in addition to raising awareness of the importance of considering equality criteria when providing information. 

The meeting will take place at 12 pm at the headquarters of GSIC (c / Goya, 90-28009 Madrid) and at the end the audience will be given the publication Sport and Women in the Media. Suggestions and recommendations.

Sep 15th - Networking GSIC and Chamber of Commerce Spain-Israel

1 sep. 2016

GSIC and the Chamber of Commerce Spain-Israel organized a business networking event aimed at their communities of partners in order to promote synergies detection. The meeting will take place next September 15th at GSIC facilities and will be an excellent opportunity for synergies detection among companies in the fields of sports, technology, finance, cybersecurity and tourism, among others.

Program

16:00 h. Guided tour to GSIC showroom

16:20 h. Welcome by GSIC and the Chamber of Commerce Spain-Israel

16:30 h. One-to-one interviews among attendees

19:00 h. End of the event

WFS-GSIC StartUp Challenge

30 ago. 2016

The Global Sports Innovation Centre (GSIC) powered by Microsoft and World Football Summit, the premier event on football industry held in Spain, have created the WSF-GSIC StartUp Challenge, which will culminate in the World Football Summit to take place in October 27th – 28th in Madrid.

The WFS-GSIC StartUp Challenge is a great opportunity for innovative startups in the field of football and technology to meet potential investors, partners and customers.

GENERAL REQUIREMENTS
- Innovative projects
- Businesses already in the vending phase or at the marketing stage
- Company value of less than €2M
- Seeking private equity funding up to 500K€
- Team of at least two persons

TOPIC REQUIREMENTS
- Health
- Performance
- Team management
- Devices
- Management and improvement of facilities
- Equipment
- e-Gaming
- Marketing
- Software and apps
- Werables
- Security
- Training
- Entertainment / Leisure

PROCEDURE AND DEADLINE
Submission deadline is September 30th, 2016. Extended to October 7th, 2016.
To apply, please fulfill the application form and email to startup@sport-gsic.com.

* WFS-GSIC STARTUP CHALLENGE - APPLICATION FORM

The information provided will be verified and analyzed by the profesional staff of GSIC, who will select up to 7 projects. The selected projects will receive 3 free tickets for the World Football Summit. The WFS-GSIC StartUp Challenge will end in October 28th during the WFS. The selected startups will present their elevator pitch to the jury. This jury will select one of the projects as the winner of the challenge.

BENEFITS FOR THE WINNER
- Visibility in the media
- Accession without cost to the Global Sports Innovation Center for 6 months
- Program for introduction to GSIC members
- Possibility to display their innovative product at the showroom area of GSIC

New experience at the showroom: Cigna launches the Virtual Relaxation Pod

1 ago. 2016

The recent report Cigna 360 Wellbeing Score: Spain Report revealed that Spaniards spend 32 hours a week connected to digital activities. This prolonged use of technology is known to increase stress and health problems which are suffered by a large percentage of the Spanish population. However, this technology is precisely what is revolutionizing the health field, opening the way to a new anti-stress formula through virtual reality.

This technology's’ ability to immerse the senses has led Cigna, one of the strategic partners of the Global Sports Innovation Center- to launch the Cigna Virtual Relaxation Pod, a technological novelty and that can now be experienced in the showroom of GSIC. The relaxation pod is comprised of virtual glasses that recreate an environment designed in 3D and immerse the user in a parallel reality away from stress and irritation. In a few minutes and in just three steps (take a seat, placed the Oculus Rift and put the headphones), this tool helps reduce the level of body tension.

Real Sociedad, new GSIC partner

29 jul. 2016

Football club Real Sociedad, has become the newest partner of GSIC Real Sociedad Football has become a new partner of GSIC and after its addition the Center now has over a hundred companies and associates. The club boasts one of the longest traditions in the Spanish first division. Along with becoming a partner, the group has further devoted itself to technological development by recently signing a collaboration agreement with Microsoft to technologically transform the club. Through this agreement, La Real Sociedad hopes to improve their connection with their fans.

As a result of this agreement, Microsoft has become the Technological partner of the club from Guipúzcoa. This means that the club will now have within its reach, through the potential of Microsoft Azure big data, the necessary resources to offer their fans a wide range of personalized content as well as new ways to interact with the community.

GSIC - Open Camp Meeting, July 22nd

14 jul. 2016

We have organized GSIC - Open Camp Meeting, on the 22nd of July, for GSIC partners. This event  will be held in the facilities of Anillo Olimpico park with two objectives in mind. On one hand, this will be a work meeting between our partners and the Operations team at Open Camp in order to detect possible synergies and opportunities for collaboration. At the same time, and on a more playful note, we will have the opportunity to enjoy the experiences and the facilities of the park, whose opening has been very successful.

Basketball Club CB Gran Canaria to test mental training software of Graffos

4 jul. 2016

Basketball club CB Gran Canaria and tech start-up Graffos have agreed to collaborate to test the start-up´s mental training software. ACB Gran Canaria youth basketball team as well as various other players of the club will begin to employ this mental training technology this upcoming season.

The technology works through the science of grapho-psychology which uses handwriting analysis as a tool of re-education. Graffos has designed a mental training program which works to improve performance in all types of sport, among team and individual diciplines alike.Graffos has designed a mental training program using this analysis which works to improve player performance in all types of sport, among team and individual diciplines alike.

Working Group on Education, led by UCJC/SEK Institution

1 jul. 2016

The GSIC held the first meeting of the Working Group on Education, that is coordinated by our strategic partner Camilo José Cela University / Educational Institution SEK. At the meeting, two projects that the Educational Institution SEK wanted to share with the other partners to explore synergies were addressed:

- Master's Degree "Sports management and technology"

- SEK International Sports Academy

Bravent, Entrenarme, Gammera Nest, Graffos, Golzman Partners, Infinit Fitness, Orange, Sports Optimizers, Sports Sites Television and The International Humans Company took part in this meeting, that was led by Aitor Canibe, Sports Manager at Camilo José Cela University.

The soccer club Real Sociedad and Microsoft collaborate in the digital transformation of the club

1 jul. 2016

The soccer club Real Sociedad and Microsoft Ibérica announced in a ceremony held at the Anoeta Stadium in San Sebastian a strategic agreement whereby Microsoft will become the technological partner of the football club and will help them carry out an innovative digital transformation process. This project is part of the people-centered strategic reinvention adopted by Real Sociedad through which the company hopes to foster a better connection with their fans.

Following the agreement, Microsoft will become the technological partner of the club from Guipúzcoa. This partnership offers many potential benefits, for instance, the club will be able to count on the full power of the Microsoft Azure big data techonology, making available to the club all the necessary resources to offer its followers a wide range of customized content and new ways to interact with the community. Statistics of players, historical club data, and detailed information on matches and competitions are just some of the data and information that are now available in a simple way and in a very attractive visual format.

Meet GSIC’s new members!

30 jun. 2016

District Room  (digital-district.fr) Through their innovative technology and their creation of collaborative content, DR has become the world leader in a new art form, one that is not only seen, but also felt and lived. The company has inspired a new generation of producers, achievers, and visual creators, as well as B2B businesses, with their production of high quality augmented reality, virtual reality, and immersive experiences. District Room also brings much experience in creating sport content for large brands and channels.

iAltitude (www.ialtitude.es) This company has developed a system of high altitude training that can be used anywhere in the world, with a high degree of precision, safety, and personalization. The altitude training system is based in cloud technology and utilizes predictive models which draw upon information and experience that have been accumulated over more than 15 years.

World Football Summit (www.worldfootballsummit.com) World Football Summit (WFS) is the first large soccer convention at an international level in Spain which will include the most outstanding agents in the sector. The summit will be held on the 27th and 28th of October in Madrid which will become the soccer capital of the world during these two days.

Taqtile Mobility (taqtile.com) Located in the USA, Taqtile develops strategies for companies in the mobile environment (phones, tablets and wearables), virtual reality and augmented reality. The company focuses on improving the user experience through ongoing market analysis and consumer trends.

Golzman Partners (golzman.com) Golzman Partners is an international company with presence in Europe and Latin America, dedicated to business development, support entrepreneurship and promoting innovation. It is composed of a select group of professionals and partners, leaders in innovation in the world of sport, health, media, venture capital and training.

World Football Summit, October 27th and 28th in Madrid

27 jun. 2016

Madrid will host in October 27th and 28th the World Football Summit (WFS), the first major international convention on football in Spain which will bring together experts from around the world in three main areas: economy, social development and technology.

The event has been publicly presented in a ceremony led by the director of the WSF, Marian Otamendi. Other personalities such as Miguel Otero, general manager of Foro de Marcas Renombradas; Javier Martos, executive director of UNICEF Spain; Julio Senn, from SFA Sports & Entertainment; Michael Cunnah, chairman of iSportconnect, and Lidia Valverde, Communications and PR manager of the Global Sports Innovation Center, also took part in the presentation.

The GSIC will co-organize the technology block of contents, that will focus on three thematic areas: Health and Sports Performance, Fans & Marketing, and Smart Stadium.

The WFS to be held annually in Madrid and will have international editions, with a program of conferences, an exhibition area for companies and brands and a fanzone. The event will be a networking space in which will bring together all professionals involved in the football industry, businesses, service providers, authorities and personalities with remarkable expertise in football.

GSIC Networking Meeting, July 5th

22 jun. 2016

GSIC's partners have a new opportunity to meet each other and detect collaboration synergies in technology and business in a new edition of the GSIC Networking Meeting. The event will be held in July 5th from 9:30am to 1pm at the Center facilities (c/ Goya, 90 - Madrid). Registration (exclusive for GSIC members) at eventos@sport-gsic.com.

Congress ‘Innovation and talent in the sports industry’

16 jun. 2016

On the occasion of the FIBA U17 World Championships, to be held from June 22 to July 3 in Zaragoza and Utebo, the Spanish Basketball Federation (FEB) has organized the Congress "Innovation and talent in the sports industry" in June 28th and 29th, which will bring together leading experts on this field.
The Congress will be held in the Auditorium of CaixaForum Zaragoza and is structured in five thematic areas:

· "Talent development through Sport".
· "Technological innovation for sport".
· "Sport as booster for wealth creation".
· "Sport as a vehicle for social transformation".
· "Work to help talent".

The general manager of GSIC, Iris Córdoba, will participate with a presentation on the impact of technology in sports. The conference program also includes the participation of executives from FEB, Atlético de Madrid, Mondo, Spartan Race, Pelayo and CaixaBank.

Registrations can be managed through http://www.feb.es/congresoU17.aspx.

Workshop 'Digitalization of sport clubs'

13 jun. 2016

The Global Sports Innovation Center and the Directorate General of Sports of Madrid Region have collaborated in organizing the training workshop 'Digitization of sports organizations', a second edition that is specifically aimed at Madrid-based sport clubs.
This workshop will help participants to learn how to use the available technology, such as Office 365, to enhance communication with their members, iincrease resources, optimize the use of data and provide high value services. All the participants will receive a diploma.

GSIC’s start-up NBN23 to represent Europe in a competition for €100,000 at Rio de Janeiro

13 jun. 2016

The start-up company Nothingbutnet (NBN23) has won the European edition of the Global Sports Innovation Competition, organized by the Hype Foundation and held at the University of Trento (Italy). NBN23 was awarded as the best European start-up in this contest, in which over 120 companies had applied to take part. This acknowledgement will allow NBN23 to represent Europe in the world finals to be held in Rio de Janeiro during the Olympic Games in August. The winner will receive a prize of 100,000 euros.


A total of eight participants representing different areas will have the opportunity to present their ideas to an audience of investors, accelerators and many companies and institutions in the field of sport, including the Organizing Committee of the Olympics.

NBN23 is part of GSIC that has collaborated with the University of Trento and Hype Foundation in spreading this competition between the partners of the Center, as it represents a great opportunity for start-ups to showcase their projects to world leaders in sport as well as access funding.

Annual Activity Report for 2015

3 jun. 2016

The Global Sports Innovation Center presented its Annual Report for year 2015 during the General Assembly of members, held on 31 May at the headquarters of the Center. The document provides a comprehensive summary of the highlights regarding the operational and financial management during the starting year.
The ecosystem of sport companies and organizations created by the GSIC since its launching in May reached 70 members in December 2015 and is currently made of over 90 organizations. In addition, the GSIC hosted 65 events (networking activities, training, knowledge transfer and presentations) with 1,100 attendees.
The Demonstration Solutionn Center, a showroom area specifically devoted to give visibility to the latest technological innovations in the sport industry developed by partners, received 12,400 visitors in 2015. The profile included the general public, students of all stages, entrepreneurs and representatives of numerous companies and sports organizations around the world. Also, the GSIC held 28 international meetings.

Launching of SEK International Sports Academy

31 may. 2016

The University Camilo José Cela (UCJC) was the venue chosen for the official presentation of SEK International Sports Academy, an innovative program of the SEK educational institution for students of high-performance sports who want to combine their studies with the sport at the highest level, and which will host the students of the colleges SEK and the own UCJC, and all those who want to combine their studies with elite sports.

The principal objective of the initiative is to assure a finished development to them, both in the sports plane and in the academic and personal, thanks to Individualized High performance Sports Programs.

http://www.seksportsacademy.com/

2nd edition of the acceleration program of start-ups Orange Fab

31 may. 2016

Orange Fab is an international acceleration program for companies that already have at least one innovative product or service and are looking for acceleration across the commercial trace of Orange. The program has a duration of 3 months and includes mentoring, workshops, networking, demo day in Paris and approach to investors and associates.

The announcement of the 2nd  edition is open on orangefab.es until June 15.

Nominations can be submitted in three categories: Internet of Things (wearables, smart home, and smart cities), Digital Transformation and Fintech.

The GSIC and Taqtile show the HoloLens to strategic partners

31 may. 2016

GSIC strategic partners have had the opportunity to see first-hand and in exclusive sessions the Microsoft HoloLens, the new device that combines virtual and physical reality to offer a new way of viewing and working with digital content in real scenarios by means of holograms.

The showing of the concept tests with HoloLens were led by the US company Taqtile, which has been incorporated into the GSIC as a partner and is working with Microsoft on the development of the new device.

The HoloLens are not available in the European market, so the demonstrations that have taken place in the GSIC have been a great opportunity for the Center strategic partners to know and experience one of the latest technologies that exist in these moments, which has a huge potential for application in sectors such as sport, health, education or industry, among others.

In the sessions, held at the headquarters of Global Sports Innovation Center, there were several companies and institutions participating: Mediapro, Orange, LG, Sportradar-BTD Group, Cigna, Real Madrid and Pivot Sport.

Dirck Schou and Kelly Malone, from Taqtile, were in charge to show the attendees the different potentials of the new device.

In relation to their recent incorporation as GSIC partners, Dirck Schou highlighted the great interest of the company to explore and share opportunities with other members of the Centre. Taqtile specializes in developments and applications aimed at improving the user experience using virtual reality and augmented reality on mobile devices, tablets and wearables.

Virtual Reality Tour for decission makers, May 25th

18 may. 2016

Partners of the Global Sports Innovation Center are invited to participate next May 25th in the Virtual Tour for decission makers, a day to know and experience the latest in technology Virtual Reality (VR) and Augmented Reality (AR). Participants will have the opportunity to test some devices, including HoloLens glasses, which are not available in Europe.

Registration at info@sport-gsic.com.

GSIC General Assembly, May 31st

3 may. 2016

The Global Sports Innovation Center will hold its annual General Assembly next May 31st at the headquarters of Microsoft Ibérica (C.E. La Finca, Building1, Paseo Club Deportivo 1, Pozuelo de Alarcón). It will be the time to take stock of the results of 2015 and draw on the challenges for 2016, as well as an excellent meeting opportunity and networking for all partners. The formal invitation for participation in the Assembly will be sent to every partners in the coming days.

Learn about the new companies that have joined the Global Sports Innovation Center

3 may. 2016

C.B. Gran Canaria (cbgrancanaria.net) The C.B. Gran Canaria is a Sport Public Limited company since June 30th, 1992 that aims to participate in official sport competitions with a professional basketball nature. The team is militating uninterruptedly in the top category of the Spanish basketball - currently, the Endesa League- since the 94-95 season and in the last year they managed to reach the Eurocup final stage. One of its objectives is to position themselves as a reference club in technological matters.

Entrenarme (entrenar.me) Entrenarme is a seeker of personal coaches of all sports. The customer can compare, choose and hire the coach that best suits certain needs (get fit, improve their quality of life or sport level). In addition, through www.entrenarmestore.com customers and coaches can purchase sports equipment available in the market to get the most out of their training sessions.

Screen4Fans (screen4fans.com) S4F is an award-winning platform based in Poland that provides experiences of real-time connection between mobile phones and screens. In the stadium, S4F offers entertainment to fans and opportunities for brands and sponsors who want to connect with the audience during the interruption of an event. For television channels, S4F provides the opportunity to connect the audience with the content of the TV screen. Using the second screen devices, viewers are able to interact directly with the main broadcast.

Infinit Fitness 24/7 (infinitfitness.es) Infinit Fitness 24/7 is the first Spanish chain of gyms that are open 24 hours a day every day of the year. Founded in 2012, now has 10 centers in Madrid and an expansion plan which is expected to reach 30 new centers in three years. The Fitness Infinit model gets proximity gym to compete in commercial and operational supply with the large sports surfaces.

Physicool (physicool.co.uk) The company was founded by Kay Russell in 2007 and has developed a cold effect bandage combining cold, compression and support. It provides instant treatment for inflammation and bruising of muscles, tendons and ligaments. Its effect lasts up to 2 hours and doesn’t need to be refrigerated. Physicool bandage is used by British NHS and it is also available in retail sale.

GSIC and CSD to join forces for boosting innovation in top-level sport

19 abr. 2016

The GSIC and Spanish National Sports Council (CSD for Spanish acronym) will cooperate to promote projects related to innovation and technological development in Spanish top-level sport. The President of the CSD, Miguel Cardenal, and the President of GSIC, Sebastian Lancestrèmere, have signed a collaboration agreement with a commitment to join efforts in the following working areas:
- Development of innovation projects linked to high-level sport.
- Promotion of collaboration with athletes, sports federations and clubs on sponsorship.
- Collaboration in organizing national and international events related to the sports industry and technology.
With regard to the latter, the GSIC and CSD announced the organization of Sport Innovation International Day, to be held at the facilities of the CSD and bring together experts from companies, organizations and athletes around a program of conferences, round tables and high-level lectures that will highlight the transformative role of technology in sport sector.

Hype Sport Global Competition: European finals in Trento

19 abr. 2016

The Spanish start-ups have the opportunity to participate in the European regional final of the Hype Sport Global Innovation Competition, an international competition aimed at entrepreneurs around the world that develop innovations and technologies related to sports. The winner of this European final, which will be announced on May 31, will have the opportunity to take part in the world finals together with seven additional startups from around the world. The finals will be held in Rio de Janeiro during the celebration of the Olympic Games. The winner will receive a prize of 100,000€.

The European regional final will be held at the premises of the University of Trento, located in Trentino-Alto Adige, a region of Northern Italy closely linked to winter sports.
Registrations can be submitted in http://rio2016.hype-foundation.org/italy.html until next April 28 (extended deadline).

Workshop 'Digitalization of sports organizations', aimed at federations

15 abr. 2016

The Global Sports Innovation Center and the Directorate General of Sports of Madrid Region have collaborated in organizing the training workshop 'Digitization of sports organizations', whose first edition is specifically aimed at sports federations based in Madrid.
This workshop will help participants to learn how to use the available technology, such as Office 365, to enhance communication with their customers, iincrease resources, optimize the use of data and provide high value services. All the participants will receive a diploma.

Day of Innovation FC Barcelona-GSIC, exclusive for partners

13 abr. 2016

Day of Innovation FC Barcelona-GSIC will be held next April 21st. This event is aimed only at GSIC’s partners, who will have the opportunity to introduce their services/products to FC Barcelona technical and executive staff regarding to three thematic areas: Facilities/Smart Stadiums, Fans & Marketing, Health and Sport Performance.

The event will take place at the club’s Ciudad Deportiva located in Sant Joan Despí.

Meet the new companies that have joined the GSIC!

29 mar. 2016

Ticketing 3D (ticketing3d.com) Development of 3D virtual venues (stadiums, arenas, theaters, cinema premises) using videogame technology. This solutions improves internal operations, business and marketing strategies both for B2B and B2C: designing and remodeling of stadiums, VIP areas management, and improvement of ticketing experiences. Ticketing 3D technology is fully adaptable to any web platform, device and operating systems. It includes real time backend metrics.

Sociedad de Promoción Económica de Gran Canaria – Cabildo de Gran Canaria (spegc.org) This body depends on the Cabildo of Gran Canaria and is focused on contributing to economic and social development of the island of Gran Canaria, supporting initiatives by entrepreneurs, investors, entities and companies with innovative and professional potential. It also acts as the management and investing tool in projects aimed to promote economic development.

Elifitpro, Consultoría y Formación Deportiva (elifitpro.com) Professional consulting services to companies in the sports sector. Training for professionals and companies that want to improve society’s physical conditions and health.

Mobile One2One (mo2o.com) MO2O is a strategic consulting firm specializing in the area of ​​mobility that provides business solutions to its partners serving the entire value chain, from strategy to implementation, through the development of applications, business intelligence, metrics and optimization of results, marketing, communication and campaigns. The company specializes in the operation of the mobile channel, offering its customers a differentiated expertise to transform their multichannel strategy into a successful mobile strategy.

Runnersquare (runnersquare.com) RunnerSquare is a technological solution that offers businesses a digital environment to promote among its employees and/or customers challenges for health work, sociability and solidarity from physical activities such as running, walking, cycling and swimming. Its technology is economical, easy to deploy and use and powerful thanks to the fact of being digital and social with a great viralization potential.

NBN23 (nbn23.com) The company develops technology applied to basketball, from the conviction that the digitalization of processes and the development of software and apps is a determining factor for the growth of this sport. To achieve this, NBN23 offers tools for clubs, federations and competitions, as FED360, aimed to processes optimization and the creation of new revenue streams. For professional basketball, the Company offers has PRO23, a real time tracking solution that delivers unparalleled data that help performance and decision making.

Soccer Data Bet (soccerdatabet.com) Soccer Bet Data represents the new generation of sports betting in real time based on the extraction of data from different operators. Alongside this Soccer Data Bet has developed a wide array of games for markets in Europe, US and Latin America. In order to ensure the growth of gambling the company has operational and commercial branch offices in London, Madrid and Mexico City.

GSIC, awarded in Poland for supporting innovation and technology in sport industry

23 mar. 2016

The Global Sports Innovation Center has been awarded the Sport & Business Awards DEMES 2015, organized by Sportwin and whose gala was held in Warsaw on March 17 in the framework of the Sports Marketing Days (DMS2016). This event that took place in the Polish capital and gathered both sports marketing companies of this country and various international organizations and companies, such as GSIC, Deltatre, the Danish Football Association and SoBe Sports, among others.

The GSIC was awarded in the category Foreign DEMES for its contribution to the promotion of  culture of innovation and the use of technology for the transformation of the sports industry.

GSIC takes part in Cátedra Europa by Colombian university Uninorte

23 mar. 2016

The General Manager CSIC, Iris Córdoba, is one of the experts who participated in the nineteenth edition of Cátedra Europa, an event of academic and cultural meeting between the Colombian Caribbean and European academics organized by the Universidad del Norte (Colombia) which was held in Barranquilla in March 14-18.

Cátedra Europa develops every year over a week, featuring a number of free events open to the general public and ranging from discussion groups, workshops, forums, symposia, debates, film showings and concerts.

Iris Córdoba presentation was widely covered by the media, like El Tiempo, Terra, El Comercio and Panamá América.

I Sports Entrepreneurs Support Program, a project by Madrid’s Government with the cooperation of GSIC

3 mar. 2016

The GSIC is working with the Madrid’s regional Government in the first edition of  the Sports Entrepreneurs Support Program, aimed at students and sports professionals that has been created with the goal of offering an exclusive training to perform personal entrepreneurial projects. Through workshops, seminars, roundtables and tutorials to be held with experts, this program will provide applicants with a range of criteria and guidelines to help them develop their ideas and personal projects.

Candidates may register individually or as a working in a call aimed at students or graduates in Science of Physical Activity.

The deadline for applications is open until March 9. The application documents are available at http://www.madrid.org/deportes.

GSIC to participate in sports events in Mexico and Poland

2 mar. 2016

The Global Sports Innovation Center will take part with individual presentations at two events related to the sports industry to be held the next few weeks in different parts of the world:

- The Sport Innovation Summit (SiS), organized by our partner Moveo Lab, is the largest hub of innovation and sports networking in Mexico. 24 world-class speakers will present topics regarding of innovation and the transformation of the sports industry. The next edition will be held in March 2 and 3 in Mexico City.

- Sports Marketing Days, a meeting point for the sports industry in Poland and neighboring countries. It will take place in March 17 and 18 in Warsaw.

Orange becomes new GSIC’s strategic partner

26 feb. 2016

Orange Group, one of the leading telecommunications operators in the world, has become a new strategic partner of Global Sports Innovation Center. With a value generation project based on convergence, innovation and quality of service, Orange ambitions to become the alternative operator in the Spanish telecommunications market, where the company already has over 18 million customers and more than 20,000 million euros of accumulated investment.

Fitness management models in the technological age

2 feb. 2016

Trainingym has created a meeting point for professionals and fitness managers to share experiences of successful fitness models linked to technology. The event 'Fitness management models in the technological age' will take place next February 19 at GSIC’s facilities, where Trainingym will also introduce their new modules for Nutrition, Reservations and TG Tablet.

Trainingym has set three simultaneous events throughout Spain bringing together expert managers and operators that will present their management models linked to technology.

Speakers: Juanma Sáez, José Luis Martínez, Rubén Castillo and Pablo Caballero (Vitadieta)

 Date: February 19, 9:30am – 12:30pm

Place: Global Sports Innovation Center (c/Goya, 90 – 28009 Madrid)

Registration: http://trainingym.com/lo-ultimo-de-tg/eventos/600-gestion-fitness-era-tecnologica

AR10 claims women's soccer with talent and technology

1 feb. 2016

AR10 is a sports management company specializing in women's soccer that has joined the Global Sports Innovation Center with a dual purpose. On the one hand, they search for technological tools for AR10 Soccer Talent project, a high performance center aimed to girls aged 8 to 16 that is focused on detecting talent and also on sports and personnel training for women's soccer. On the other, the company promotes the visibility and the generation of opportunities in this upward trending sport.

The player Ana Rossell, who has developed his career mainly in the ACD Canillas and Atlético de Madrid Féminas, leads this project, where she applies her personal experience as a player and as a project manager, and does so with the conviction that "women's soccer is an unexplored and untapped niche."

The academy AR10 Soccer Talent has a system which, through postural biomechanical analysis, can detect talent at an early age and prevent injuries in the future, especially the most important and frequent in women, crossed ligament tear.
Fifty seven girls are currently training at AR10 Soccer Talent, where they follow a weekly training program for athletic and personal development that is complementary to the work carried out in their respective clubs.

With this project, Ana Rossell and AR10 team want to attract talent, while working for removing obstacles for the new generations of female players. "It is still hard for many people to understand that soccer can be practiced by women, but the World Championship in Canada was a turning point -she states-. People realized there’s a high level of performance and that women’s soccer is appealing. We are in an upward moment and we must keep pushing new projects, also from institutions and brands".

Conference 'Legal protection of software and intellectual property', Feb 17 at GSIC

27 ene. 2016

Software protection in terms of rights management and intellectual property is a highly sensitive element for companies with a high technological component.
The Global Sports Innovation Center will hold next February 17 from 10am to 12:30pm. the conference 'Software protection' in which experts in management of intellectual property rights will unveil key factors regarding legislation, patentability and reuse of software.

The event will take place at GSIC headquarters (c/Goya, 90 – Madrid). Partners interested in attending can register at eventos@sport-gsic.com.

Regional Minister of Sport: “The GSIC is a great opportunity for education and for entrepreneurs”

21 ene. 2016

Madrid region’s Minister of Education, Youth and Sport, Rafael van Grieken visited the facilities of the Global Sports Innovation Center, an initiative which he described as "a great opportunity" for training centers and for the internationalization of enterprises and entrepreneurs. Van Grieken toured the Demonstration Centre Solutions accompanied CVP for Emerging Markets in Microsoft, Orlando Ayala; the President of GSIC and Sports Business General Manager in Microsoft, Sebastian Lancestremere, and the General Manager of GSIC, Iris Cordoba.

The Minister of Education, Youth and Sport thanked Microsoft for choosing Madrid for the location of GSIC, which opened in May 2015. Since then, more than 70 companies and organizations from different countries have joined the Centre, 1,200 people have attended training and knowledge transfer evets held at headquarters and 12,400 visitors have toured the Demonstration Centre, which is open to the public Monday to Friday from 9am to 7pm.

"Having the opportunity to come here, know the technology and see how it applies, and to leverage networking and Microsoft technology is a real privilege and we thank Microsoft for bringing this project to Madrid," said the Minister.

Microsoft and Viuing take disposable TV to the pitch

19 ene. 2016

Viuing, a technology company based in Barcelona, and Microsoft have reached an agreement to offer viewers of sporting events the Viuing technology, which will facilitate the follow-up from the stadium of all that happens within the playing field. The company is member of the Global Sports Innovation Center.

Viuing is a small cardboard box with a built-in screen, based on RF technology, and an autonomy of 6 hours. It provides the users a wider follow-up of the event, as it offers real time broadcasting of what is happening in the pitch.

Viuing is water resistant and recyclable, as well as exceptionally easy to use. It starts working automatically once opened and there’s no need to switch it off. This devices is disposable and can be put in a recycling container after the event in order to be used for the production of new items.  

Get up close with PSV Eindhoven players in immersive VR celebration

15 ene. 2016

Dutch soccer champion PSV Eindhoven launches a unique virtual reality experience that puts its fans in the heart of its championship celebrations of last season’s league title. It provides soccer fans from all over the world an opportunity to get up close and personal with famous PSV players like Memphis Depay, Georginio Wijnaldum, Luuk de Jong and Andrés Guardado. Fans can relive scenes of lifting the trophy, the dressing room celebrations and touring the city on the famous ‘platte kar’. The video was shot with a 360VR camera with 16 lenses, which enables fans to take control over what they watch (https://www.youtube.com/watch?v=J-MufCEMggs&feature=youtu.be).

The VR experience has been produced and created by The Capitals, member of the Global Sports Innovation Center, and VR production company Purple Pill VR with the help of Southfields.

“Once again we’re very proud of being PSV’s partner in creating the ultimate connected stadium and fan experience” says Thomas Engel -Creative Director of mobile first agency The Capitals. “After developing the PSV app and website we consider this the next step in creating a fantastic digital fan experience”.

PSV is releasing this VR video as a European first, no other European club has used Virtual Reality to let its fans relive the moment of winning the league.

GSIC will host the Microsoft Startup Bootcamp, Jan 15 to 17

13 ene. 2016

The GSIC will host next Jan. 15-17 the Microsoft Accelerator Bootcamp, a 3-day workshop aimed at startups where attendees will get 4 months’ worth of Microsoft Accelerator learnings.

Microsoft has taken the best of what we’ve learned running the award-winning Microsoft Ventures Accelerator and condensed it into three packed days of learning and hands-on experience. More than 50 people are expected to take part in this event.

Gesdep 2.0 take the leap to USA market

11 ene. 2016

Gestión Deportiva Consultores, S.L. (GESDEP 2.0) will attend the National Soccer Coaches of America (NSCAA) Convention , to be held in Baltimore, Jan. 13-17.

After consolidating their presence and services in Spain and Latin America, Gesdep has decided to continue the expansion strategy focusing on the booming American soccer market, where the company will launch a new and specific online version of their platform.

Gesdep has extensive expertise in working with large soccer organizations. In Spain, the company works with elite clubs, but also with schools and teams with with different and challenging needs regarding efficient management both in technical and administrative sides.

USA's Olympic Commitee expert to speak at GSIC

5 ene. 2016

Next January 7th, Mounir Zok, Senior Sports Technologist at the United States Olympic Commitee will speak the conference 'How is technology shaping the future of sports: smart sensors, Internet of Things and Artificial intelligence' at the Global Sports Innovation Center. Mounir Zok joined the U.S. Olympic Committee as a Senior Sports Technologist in 2012. He is responsible for championing, setting up and running high-performance technology programs that increase the medaling chances of Team USA athletes at the future Olympic and Paralympic Games.

The event will take place at 12 pm at GSIC's headquarters (C/ Goya, 90 - Madrid).

Scariolo visits GSIC to receive the Bing 2015 Award

23 dic. 2015

The national basketball team coach, Sergio Scariolo, has received at GSIC's facilities the Bing 2015 Award, as the success of the national team at the Eurobasket of France was the most popular sports event searched on the Internet through this engine.

The Italian coach received this award from the Director of Operations and Marketing at Microsoft, Pilar Torres, who highlighted the interest of the fans for this victory, one of the most successful events in Spanish sports history.  

The great triumph of the Spanish team in France is the sports news that aroused more interest this year on the Internet, according to data made public by Microsoft on its website Trends 2015 www.bing.com/trends/2015 Bing. This outstanding success of the basketball team has overtaken football events, which are usually the most searched, as the good bye of Casillas from Real Madrid or the frustrated signing of De Gea for this club.

The top ten sports events also include the fantastic performance of Garbiñe Muguruza at Wimbledon, the great victory of Alberto Contador in the Giro and the controversy between  riders Valentino Rossi and Marc Márquez.

KLB Group and GSIC to support partners in public funding of R&D and innovation

23 dic. 2015

KLB Group has recently joined the Global Sports Innovation Center and has also become reference partner for getting R&D public funds. In detail, KLB Group advises, defines and implements the optimal strategy for public funding and tax savings of activities, technological and innovative projects and investments, both in the projects of the Center and partners in their own activities. 

This one year collaboration is win-win situation for every stakeholder: GSIC will offer value added services to its members, KLB Group will know about new projects and companies linked to innovation in the Sport industry, and partners of GSIC will have an expert support to monetize all its R&D and innovative activities.

Successful networking meeting

23 dic. 2015

The Global Sports Innovation Center’s partner had the chance to take part in the 2nd Networking Meeting, an exclusive activity for GSIC’s members.
With this meeting, GSIC created a new opportunity to facilitate mutual knowledge and exchange among the partners, as well as the identification of potencial collaboration opportunities and the creation of synergies. 

Thirty people tool part in this event, that was held at GSIC’s facilities. GSIC General Manager, Iris Cordoba, advanced that another networking event will be set in the spring.

Biomechanics technology to revolutionize sports performance

15 dic. 2015
The Global Sports Innovation Center and the GSIC's partner I+D RUNNING have organised the seminar 'Biomechanics technology to revolutionize sports performance'', which will be held on December 29 at 5 pm. Experts in the field will discuss advances in biomechanics applied to running and cycling, and will also introduce trends of future in this area. Registration for this event is free and submission must be made through eventos@sport-gsic.com.

Conference 'The figure of professional sports manager' organized by the UCJC

10 dic. 2015

The Global Sports Innovation Center will take part in the conference ‘The figure of the professional sports manager', organized by the Faculty of Health Sciences of University Camilo José Cela, held on 16 December.


At this meeting, students and professionals will share knowledge and experiences regarding the organization and management of the sports industry from a public and private perspective. In addition to the GSIC, representatives of Association of Sports Managers of Castilla-La Mancha, Centros Fenómeno and Personal Running will also participate in the conference.

2nd Networking Meeting at GSIC, December 17

10 dic. 2015

The 65 partners of the Global Sports Innovation Center will have the opportunity to participate next December 17th in the 2nd Networking Meeting, which aims to facilitate mutual understanding between the companies and organizations that are part of GSIC.

With this meeting we also want to help to identify opportunities and to generate synergies in the field of sports industry among all the companies and associates linked to the GSIC.

The 2nd Networking Meeting will take place from 9:30 AM until 1 PM at the headquarters of GSIC (c/Goya, 90 – Madrid). GSIC’s partners can submit at eventos@sport-gsic.com.

Workshop on Microsoft BizSpark, December 10 at GSIC

1 dic. 2015

Microsoft BizSpark supports technology-based entrepreneurs with free Microsoft software and access to the Azure cloud platform, as well as with training and advisory. The GSIC will host next December 10 a workshop about Microsoft BizSpark. During the meeting, experts will detail the requirements necessary to submit this program and all the benefits provided, that include a free credit worth up to 575 euros per month in the use of Azure cloud services among others.

The Global Sports Innovation Center is certified as a BizSpark Network Partner and provides direct access to BizSpark program with all its advantages.

If you are interested in attending this event, please contact at eventos@sport-gsic.com.

Marc García (Viuing): “Being a partner of the GSIC shortens the path to reach the clients”

26 nov. 2015

Viuing CEO, Marc García, has recently visited the GSIC facilities for a working meeting with another partner of the Center. Viuing is based in Barcelona and has developed a portable and resusable TV device designed to allow spectators, fans and followers to experience 100% the events and ensure that they don’t miss out on any of the moments.  This device is being displayed in the showroom of GSIC.

In addition to this value regarding product visibility, Marc García highlights that the membership to the Global Sports Innovation Center is having a very positive influence on his companty: "Being a partner of the GSIC helped us with contacts with decision-makers, this shortens the path to reach the clients. On the other hand, it gives you reputation, because you are a partner together with Microsoft ".

Thanks to the membership to the GSIC, Viuing device has already been used in events of Real Madrid and Mediapro, two other partners of the Global Sports Innovation Center

Virtual Reality and 360º

25 nov. 2015

Following the success of the conference on technological creativity held last September, Wake Up! Talks Conferences call for a second meeting with the title 'Virtual Reality and 360º, technology for the development of your business', to be held on 3 December at the Global Sports Innovation Center (c / Goya, 90 28009 -. Madrid). Experts from Arroba and Plain Concepts will speak about the latest devices and success stories in the application of these technologies. Following the conference, we'll have some time for networking among attendees.

Conference on European programs for supporting sports entrepreneurs

30 oct. 2015

The Global Sports Innovation Center will host next November 6 the conference 'European programs for supporting sports entrepreneurs', where experts will explain which funding programs promoted by the European Union are specifically designed to encourage entrepreneurship in the sports sector.


The event will also be an opportunity to know which are the keys for a successful project presentation when applying for this support and funding.


The event will begin at 9:30 am on November 6 at GSIC’s facilities (c/ Goya, 90 – Madrid) and those interested in attending can register through info@sport-gsic.com.

La Tarifa Plana del Deporte, best project in the I Investment Forum for Sports Entrepreneurs

28 oct. 2015

La Tarifa Plana del Deporte, an app that allows sports fans to use unlimited equipment and sports facilities for a fixed monthly fee, was awarded as the best project at the I Investment Forum for Sports Entrepreneurs Sport organized by the Global Sports Innovation Center and Keiretsu Forum.


A total of ten entrepreneurs selected from over 30 proposals had the opportunity to present their projects to 50 potential investors. The startups that reached the final round of the Forum were:


- Betmaster, first 'free to play' game 100% mobile and based on real bets.
- Zerintia Technologies, wearable technology experts specializing in the integration of these devices into business processes of companies and health.
- Kame, call management tool for every sports that combines counting attendees, field location and communication among team members.
- Kyperion, a platform aimed at athletics, cycling and swimming coaches that provides consolidated data, workouts reading, consolidates data and planning tools.
- Ivitalia Health, platform that promotes a healthy lifestyle and enables personalized nutrition plans, training and physiotherapy.
- MioClub, production of audiovisuals contents of amateur sport, events broadcasting and rights management.
- Vidiwin, online tool focused on analysis, storage and sharing of videos for amateur coaches of any team sport.
- FCTecnics, portable device that provides assisted ventilation in the treatment of sleep apnea.
- La Tarifa Plana del Deporte, app that allows sports fans to use sports equipment and facilities in exchange for a fixed monthly fee.
- Wembley Studios, fans entertainment platform that analyzes and segments the users. It’s aimed at sports clubs, federations and media.

Sportradar becomes new GSIC’s strategic partner

19 oct. 2015

Sportradar, a Swiss based globally leading provider of sports data and digital content to media, federations and betting clients, has joined the Global Sports Innovation Center as a new strategic partner.

Sportradar aims to provide fans with a superior sports experience. Via its brand BTD, the company enables, alongside its claim ‘Marketing driven by Technology’, any kind of fan experience increasing services based on technology and converts this into revenue generating aspects for the sports industry.

More than 800 businesses in over 80 countries rely on Sportradar’s data depth and quality services in their daily business.

With their strategic partnership to the Global Sports Innovation Center, Sportradar shows their commitment with the promotion and strengthening of sport industry, as well as their aim to bring their services to the next level.

GSIC and the Cluster Turismo de Montaña join forces to promote networking and innovation

6 oct. 2015

The Cluster Turismo de Montaña and the Global Innovation Center (GSIC) have signed an agreement by which the cluster has become a partner of GSIC and the two organizations will coordinate efforts to boost actions to foster R&D and innovation in the field of sport and mountain destinations, as well as to support entrepreneurs in the sector through a process of guidance, counseling and incubation of startups.

Specifically, the cluster and GSIC plan to organize actions to promote cross-networking networking between their partners, in addition to work on specific enterprise projects where both organizations can help with their own services and knowledge.

The agreement was signed at the headquarters of the GSIC by the General Manager of the Center, Iris Córdoba Mondéjar, and the President of the Cluster Turismo de Montaña, Pedro Marco Hernández.

Chairman of GSIC will take part in South Summit 2015

6 oct. 2015

The Chairman of the Global Sports Innovation Center and Sports Business General Manager of Microsoft, Sebastian Lancestremere, will take part as a speaker in the South Summit 2015, one of the most importan events about entrepreneurship and innovation held in Europe.

Sebastian Lancestremere speech will take place on Wednesday 7 from 11:15am to 12:00pm with the title "The future is now. Leading the Digital Transformation in Sports" and it will refer to the work of the Global Sports Innovation Center and their partners.

Deadline to take part in the I Investment Forum extended to October 9

5 oct. 2015

Deadline for submitting projects to the I Investment Forum for projects related to sports industry has been extended to October 9th. This action intends to help the participation of many entrepreneurs who asked during the last days about this project fostered by the Global Sports Innovation Center and Keiretsu Forum.

If you are interested in taking part, you’ll find further information in this link.

Benfica’s CEO visits the GSIC

1 oct. 2015

The Global Sports Innovation Center was visited by the CEO of Benfica football club, Domingo Soares de Oliveira, who was in Madrid to attend the Champions League match between his team and Atlético de Madrid. The chairman of the Center, Sebastian Lancestrèmere, and the manager, Iris Córdoba, guided a tour to the showroom of GSIC and explained the goals of the Centre.

Interested in investing in start-ups linked to sports? Come to GSIC October 22

1 oct. 2015

Investors interested in supporting the financing of start-ups in the area of sport and technology have the opportunity on October 22nd to attend the presentation of selected projects at the invested forum organized by the Global Sports Innovation Center and Keiretsu Forum.

The selected projects are scalable business models with high growth potential and seek funding between 100,000 and 500,000 euros.

If you are interested in attending this event as a potential investor, please sign up at info@sport-gsic.com.

Successful launching of the Wake Up Talks at GSIC

30 sep. 2015

The Global Sports Innovation Center hosted the conference ‘Technological Creativity: How to innovate through these concepts’, the first of the Wake Up Talks organized by Plainconcepts and Arroba. This series of monthly meetings aim to show how technology amplifies the creative capacity.

More than 30 people attended this event at the GSIC’s facilities and had the chance to know about real cases of creativity and technology applied to meet real needs in companies as Aegon and Repsol. Speakers from Plainconcepts and Think Big Factory shared professional experiences on the subject.

MiLeyenda reaches 1,000,000 matches in their tool for competitions management

21 sep. 2015

MiLeyenda, a tech company based in Murcia region, has reached 1,000,000 matches created in their tool for competitions management
 

The growth of miLeyenda, which began to market their development in summer 2014, continues to be exponential and the company has won a number of awards both in the national and the international level. 

During the last year, MiLeyenda has been selected by Google for its accelerator Google Launchpad, has landed in Silicon Valley with the Spain Tech Center and has joined the Global Sports Innovation Center at Microsoft.

LG presents a study that supports their OLED TVs as the best in the market

17 sep. 2015

94 percent of Spanish consumers consider that LG TVs provided with OLED technology are the best in the market. This is one of the main conclusions reached by the market research institute Punto de Fuga after conducting a nationwide study that has included TV LG OLED and two premium models with similar price produced by competitor brands. The results of this study were presented today at the headquarters of Global Sports Innovation Center.

Colombian Minister of Sports and the Ambassador in Spain visit the Global Sports Innovation Center

15 sep. 2015

Colombian Minister of Sports, Andrés Botero, and the Ambassador of this country in Spain, Fernando Carrillo, visited the facilities of the Global Sports Innovation Center, where they were greeted by the General Manager, Iris Córdoba, who told both leaders about the philosophy and the goals of the GSIC.  They were also guided in a tour through Demonstration Solution Center. Andrés Botero had previously held a meeting with the president of the Spanish Olympic Committee, Alejandro Blanco.

The GSIC brings together experts in the present and future of wearable technology

15 sep. 2015

The wearable devices have begun to make our lives easier by providing access to new services and amenities. At the same time, the right combination of their many uses can end up prolonging our lives and, even more, becoming a lifesaver. This was one of the ideas that Zerintia Technologies’ CEO, Pedro Diezma, shared an the opening of the conference 'Wearables, healthier sport through technology' that was organized by the Global Sports Innovation Center within the framework of the European Week of Sport, which was held from 7-13 September.

Alongside Zerintia, the other speakers at the meeting were Isabel Perez, CEO of Realtrack Systems; Eduardo Sanchez, Sales Manager of LG Wearables; Vanessa Palmer, founder and CEO of Esportics; Jesus Serrano, Business Development Architect in Sport of Microsoft, and Víctor Alfaro, General Manager of Podoactiva.

Nearly 50 attendees had the opportunity to meet, among others, solutions that monitor biological parameters that improve athletic performance (Realtrack Systems), a platform that integrates information collected by different apps commonly used with smartphones (Esportics); bluetooth earphones that can resist a race, rain or sweat without falling (the LG Tone Active); the great opportunities that virtual reality provides thanks to Microsoft HoloLens in so many fields, from leisure to the most technologically advanced work; or how the company Podoactiva can customize insoles, shin guards, protective masks or car seats thanks to technology.

The contents of the presentations highlighted not only the importance that wearable technology has already begun to have in our lives but, above all, the enormous impact it will have in the very near future. The General Manager of GSIC, Iris Cordoba, quoted some data by an IDC research: the number of wearables sold worldwide rose from 3.8 million in the first quarter of 2014 to 11.4 million in the same period of 2015.

Wake Up Talks: meeting on Technological Creativity, September 24th

15 sep. 2015

The Global Sports Innovation Center has collaborated with Plain Concepts and Arroba in the Wake Up Talks, an initiative consisting of a series of monthly meetings which aim to show how technology amplifies the creative capacity.

The first meeting will be ‘Technological Creativity: How to innovate through these concepts’, to be held on September 24th, 9:30AM to 11AM at the headquarters of the GSIC (c / Goya, 90).

This first session will show how technological innovation is a key factor in the approach of creative solutions for the resolution of different projects. Regardless the result may or not be successful, it has surely generated learning and the opening of new roads, business, projects or opportunities.

The Global Sports Innovation Center has collaborated with Plain Concepts and Arroba in the Wake Up Talks, an initiative consisting of a series of monthly meetings which aim to show how technology amplifies the creative capacity.

The first meeting will be ‘Technological Creativity: How to innovate through these concepts’, to be held on September 24th, 9:30AM to 11AM at the headquarters of the GSIC (c / Goya, 90).

This first session will show how technological innovation is a key factor in the approach of creative solutions for the resolution of different projects. Regardless the result may or not be successful, it has surely generated learning and the opening of new roads, business, projects or opportunities.

More information and registration via info@sport-gsic.com.

Wembley Studios, selected to go to Silicon Valley with the Welcome programme of the European Commission

7 sep. 2015

Wembley Studios, a GSIC’s partner company, is one of eight European start-ups selected in the framework of Welcome program, a project fostered by the European Commission that will allow this star-up to participate in a training and networking program in Silicon Valley from September 12th to 24th.

Wembley Studios develops apps for the sport industry and is focused on achieving engagement between brands and fans through games, second screen and social content. Participating in this program is an opportunity to "get feedback, learn how to do business in Silicon Valley, and test our platform to check if it is scalable to other sports," according to Javier Ovejero and Félix Velasco, the company’s co-founders.

The trip to Silicon Valley will also be used to learn about the ecosystem of entrepreneurship, and the situation of the sports industry in the Valley, as well as for establishing contacts that can facilitate the technological evolution of the company in the future.

I Investment Forum Global Sports Innovation Center-Keiretsu Forum

2 sep. 2015

The Global Sports Innovation Centre (GSIC) powered by Microsoft - which aims to become the biggest link for the exchange of ideas and reflections from the most relevant actors of the sports industry and technology- and Keiretsu Forum, the largest network of private investment in the world and a partner of GSIC, have reached a collaboration agreement to hold an investment forum at the headquarters of GSIC. Between 8 and 10 selected business projects related to the sports industry with needs for funding will be presented to investors.

This opportunity is aimed at entrepreneurs whose activity is linked to sports and technology in a number of areas and the proposals may be submitted until September 30th, 2015.

- How to take part in the I Investment Forum for sports entrepreneurs

Sports theme park Open Camp Europe starts testing their experiences

31 ago. 2015

Sports theme park Open Camp Europe, a strategic partner of the GSIC, has taken the first steps for the opening that will take place in spring 2016, and has made the first tests of some of its attractions.

Specifically, the company has tested one of their star experiences, the OpenSprint. This activity will allow visitors to run the 100 meter flat in the same tartan of the Olympic Stadium feeling the same emotions as their idols.

Along with the Dakota photo company, Open Camp’s photo & video partner, there have been various tests of the Open Camp Europe media contents. Videos and photographs that immortalize the experience of visitors participating in the different attractions, that they can take home as a souvenir.

Tests consisted of the recording of the participants’ presentation in the same tartan of the Olympic Stadium, as it happens in professional races. Race start, performance and finish were also timed to check the runners’ performance. Nine people aged between 8 and 64 participated in the tests.

Dakota Photos has provided Open Camp with the Cablecam, a camera that is suspended in the air and can obtain transversal and birds-eye views ideal for capturing movements.

Sep 10th, workshop ‘Wearables, healthier sport through technology’

3 ago. 2015

Experts from six companies will present next September 10th the trends and developments in the field of wearables in the workshop ‘Wearables, healthier sport through technology’. This event has been organized by the Global Sports Innovation Center and is included in the program of the European Week of Sport, promoted by the European Commission.

The workshop is open to both businesses and general public and will take place September 10th at the GSIC headquarters (c/ Goya, 90 – Madrid) from 12:30pm-2:30pm.

Representatives from Esportics, LG, Microsoft, Podoactiva, RealTrack Systems and Zerintia Technologies will speak, discussing topics such as the use of smart devices for training and injury prevention and the latest trends in smart clothes.

The program can be downloaded here and registration must be made through info@sport-gsic.com.

Gfi joins the Global Sports Innovation Center

27 jul. 2015

Gfi (www.gfi.es), an international leader company in consulting, outsourcing and integration in IT, with over 44 years in the European market, has joined the Global Sports Innovation Center.

Gfi assists in the development of Microsoft’s technology based business through the dissemination of solutions developed with Microsoft technology related to eHealth, Sports & Education, performance demos, presenting solutions, participation in joint events with other companies, enhancing pilot projects, networking and conducting Microsoft training events.

 "We share the interest in promoting the development and entrepreneurship of the sports industry generating a space for research, collaboration and innovation in products / services, technology and markets that have an impact on business opportunities and add value to the sector," stressed Carlos Muñoz, CEO of Gfi Spain.

Microsoft and the technological transformation of sports industry

20 jul. 2015

How to lead the technological transformation in the sports industry, this was the main idea of the conference ‘Microsoft’s strategy in the sports industry. The case of the Real Madrid', which was given by Sebastián Lancestremère, General Manager of Sports Business at Microsoft. In this event, exclusively aimed to the Global Sports Innovation Center’s partners, Sebastián Lancestrèmere explained the main lines of interest in which Microsoft is working to strengthen their technological leadership: team performance, fan engagement, smart stadiums, collaboration with partners and affiliates, and business performance.

The possibility to participate in the sports experience and competition for millions of fans regardless of their physical location, the strengthening of the links between fans and teams beyond the days of competition, or the extension of services in the sports venues, so more fans can take part and new incomes are created, are some of the trends that will characterize the development of the sports industry.

At the end of the meeting, about 30 attendees participated in a networking that allowed them to exchange information and strengthen their mutual understanding.

Colombian innovation experts visit the GSIC

13 jul. 2015

Global Sports Innovation Center has been visited by several Colombian innovation experts interested in learning about the operating model of the GSIC in order to apply ideas to several innovation centers that will be set up in Colombia. The delegation was led by Alfonso Vergara and Ignacio Alcalde, President and Vice President of the Fundación Metrópoli, and Luis Arboleda, President of Findeter. The Manager of the Center, Iris Córdoba, was in charge of explaining the objectives and activities of the GSIC.

Succesful workshop ‘How to create an innovative business’

13 jul. 2015

Around 30 people took part in the workshop 'How to create an innovative business', which took place in the Global Sports Innovation Center with Angel Cavada, founder of Sancho & Watson and an expert in the creation of companies. Cavada also owns Graffos, one of GSIC’s partners. The two day workshop was directed towards companies interested in transforming their products and new technology projects into profitable and scalable businesses.

The Global Innovation Center Sports continues to grow with new partners that unite technology and sport

2 jul. 2015

The Global Sports Innovation Center keeps growing and has already added 42 companies and institutions as partners, following the recent addition of six new companies, two SMEs and four start-ups.

In the small and medium-sized enterprises area, Zerintia Technologies and Gestión Deportiva are the most recent sports management companies to join the GSIC.

Zerintia Technologies is the leader in wearable technology (smart goggles, smart watches, bands of health, smart clothes, beacons, etc.) and in the integration of these devices into the business processes of companies. Its mission is to create innovative technology to improve efficiency, productivity and job security in business and health.

Realtrack Systems, a technology-based company dedicated to the development of devices and software primarily in the sports sector. The foundation of the company is knowledge and it specializes in the engineering of wearable technology. The company developed Wimu, a device for high performance, and Seego, a software focused on fitness and sports. Both are already on the market and are available globally.

Gestión Deportiva is responsible for Gesdep, an online application for the management of basketball, handball and football clubs with which all activity from a club can be controlled regardless of size. With top level clients in Spain, Central and South America, but also with hundreds of small and medium-sized customers that benefit from Gesdep.

In terms of newly created enterprises driven by entrepreneurs, the new partners of the GSIC are Unikme, Kyperion and Wembley Studios.

Unikme genetics to help athletes know their sports skills and guide their training. Through analysis of DNA from a sample of saliva, Unikme provides information on five areas related to sports: strength, power, predisposition to obesity, trainability and susceptibility to injury.

Kyperion offers companies in the sports sector (athletics, cycling and swimming) tools to customize the training of their clients. The main benefits enjoyed by their clients are time savings, preparation of quality individualized training plans, centralized management of information, an advertising channel and an increase in the value of service.

Wembley Studios is a software company that works with mobile devices and wearables and focuses on the sports sector. Its objective is to maximize fan engagement in clubs and with favorite athletes.

Interview with Orlando Ayala in the Spanish newspaper ABC

2 jul. 2015

The newspaper ABC published in its latest issue on June 27th an interview with Orlando Ayala, Corporate Vice President and Chairman for Emerging Markets at Microsoft. Ayala highlights the potential of the sports industry in Spain: "Sport in Spain accounts for 2.1% of the GDP. I don't see any reason why, thanks to technology, it could not become 5%. Spain is already a strong player in sports and if the capabilities of the digital world are added, the country can become much stronger."

Orlando Ayala also speaks about the importance of technology for education. Access the full interview here.

Conference 'Microsoft's strategy in the sports industry. The case of Real Madrid'

1 jul. 2015

On July 16th, the Global Sports Innovation Center will host a conference titled 'Microsoft’s strategy in the sports industry. The case of Real Madrid', which will be presented by Sebastián Lancestremère, General Manager of Sports Business at Microsoft. This event is exclusive to companies and organizations associated with the Global Sports Innovation Center and will conclude with a networking session for the attendees.

New Windows 10 begins to reveal

26 jun. 2015

The Global Sports Innovation Center has hosted a preview of the new 10 Windows by Microsoft, which has been shown by the company to generalist and specialized media in a meeting prior to the presentation which will be held on July 29th.

Free workshop 'How to Create and Start an Innovative Business'

25 jun. 2015

Entrepreneurs have a day scheduled for the 7th and 9th of July at the headquarters of the Global Sports Innovation Center, where they will hold the workshop 'How to Create and Start an Innovative Business' together with Sancho & Watson, the sponsor for the event. Its head, Ángel Cavada, an expert in the development of innovative businesses, will lead two sessions of this training course, which has been specially designed to teach the techniques, methods, and tools necessary to start up an innovative business.

The workshop is free and will be held on Tuesday and Thursday (July 7th & 9th) from 3PM to 7PM at the Global Sports Innovation Center facility (c/Goya, 90 - Madrid).

Register at info@sport-gsic.com.

Microsoft, Correos, JDecaux and ING conclude the Impulsando Emprendedores program

24 jun. 2015

Big companies and startups that participated in the mentoring program, Impulsando Emprendedores, have gathered in the first-ever closing event of the program. Innovation and entrepreneurship were the main themes of the meeting. This training program, which started in December and aims to connect large, leading companies in various sectors with entrepreneurs, was started for the first time with the collaboration of Microsoft, Correos, JCDecaux, and ING.

The workshop took place in the Global Sports Innovation Center and was opened by Iñigo Manso, founder of Impulsando Emprendedores. It was also aided by the participation of Maria Gómez del Pozuelo, CEO of Womenalia; Bethlehem Viloria, Director of Ashoka in Catalonia, and Alicia Malumbres, creator of CuVitt and co-founder of the Impulsando ecosystem.

A dozen entrepreneurs who took part in the program also shared case studies containing their vision of the role technology plays in their day to day lives and in all sectors of industry.

The SME Podoactiva joins the Global Sports Innovation Center

23 jun. 2015

Podoactiva is a biotechnology company that specializes in podiatry and biomechanics. In Spain, the company operates in more than 100 hospitals and associated centers, and treats more than 20,000 patients per year. In the field of sport, they have specific agreements with federations of athletics, soccer and golf, as well as with the Spanish Paralympic Committee. They also work with teams like Real Madrid, the Spanish soccer team, Atlético de Madrid and CSKA Moscow, among others.

In addition, Podoactiva drives Younext, a new brand focused on applying knowledge to the manufacture of custom products such as protective masks, shin guards, splints and re-education cranial helmets.

GSIC provides 2 scholarships to participate in the Cross of the Entrepreneur held by University Camilo José Cela

18 jun. 2015

University Camilo José Cela has organized the Cross of the Entrepreneur, than will take place between June 29th and July 3rd. This is a training course on the tools needed to foster an entrepreneurial spirit.

Partners of Global Sports Innovation Center can benefit from two scholarships consisting of a reduction of 50% in the final price of the course, which is 375 euros.

Calendar: June 29th -July 3rd (30 hours).
Mornings from 10 AM to 2 PM / Afternoon from 3.30 to 6 PM
Location:

  • Monday 29th , Wednesday 1st and Friday 3rd , GSIC facilities (c / Goya, 90 - Madrid).
  • Tuesday 30th and Thursday 2nd, Universidad Camilo José Cela (Madrid-Villafranca Campus).

Registrations must be submitted before June 25th, more information at info@sport-gsic.com.

LG Spain chooses GSIC’s headquarters to present their strategy for climate solutions

17 jun. 2015

LG Spain held at Global Sports Innovation Center facilities a meeting with the media in order to present their innovations and strategy for air conditioning B2B division in the second half of the year, both for the residential and professional areas.

The company is committed to provide equipment that improves the energy efficiency of all products, with low noise levels, high quality design and a five year warranty.

As for the results of the first quarter of 2015, Francisco Ramirez, Commercial Director of the B2B Division of LG Spain, highlighted that the data are encouraging and that the economic recovery is leaving notes on climate solutions.

'Trends in e-commerce and new methods of payment', June 25th at GSIC

16 jun. 2015

The Global Sports Innovation Center facilities will host the business event 'Trends in e-commerce and new methods of payment', organized by Faceon with the collaboration of the GSIC.

This will be a great opportunity to get to know the most relevant developments in this field, which will be provided by experts from Microsoft, Faceon, Gneis, Enigmedia and Popular Payments.

The event will be held from 10:30 to 13:00 and admission is free for members of the GSIC upon registration at info@sport-gsic.com.

Training course from ThermoHuman about thermography applied to sports

16 jun. 2015

The company ThermoHuman, a world pioneer in the application of infrared thermography in humans for the detection of thermal asymmetries, which helps to prevent injury and optimize performance, has given an intensive training course on collection and analysis of thermographic images applied to health and sports.

ThermoHuman is a startup that has recently joined the Global Sports Innovation Center and that works in three areas of business: the creation of the first data analysis for injury prevention, training in thermography applied to sports, and the development of services in this field.

Pedro Gómez, Manuel Sillero, Ismael Fernández and Javier Arnaiz are the visible faces of a multidisciplinary group of graduates and engineers who have brought to the market an innovative project. "If someone wants to use thermography applied to sports, we are currently the reference in this field", they state. ThermoHuman has the support of Flir, which provides the cameras to capture images, and Alava Ingenieros as distributor.

Betcompara, new partner of the Global Sports Innovation Center

16 jun. 2015

Betting comparator Betcompara has just joined the Global Sports Innovation Center as a partner in the area of SMEs. Betcompara are experts in the development of comparison and account software with a long experience in this sector.

The company that manages the comparator, Winbets, provides technological loyalty services through which it develops customized experiences to retain customers for betting houses, achieving a high level of customer engagement. Through this service, a company can differentiate itself from its competitors, measure the ROI of their loyalty campaigns, and get their customers to engage with the online gambling house and make it the first choice against competitors.

I Networking Meeting at GSIC

1 jun. 2015

The partners of Global Sports Innovation Center will have the opportunity to participate in the I Networking Meeting, which aims to facilitate mutual understanding between the companies and organizations that are part of GSIC.

With this meeting, we also want to help to identify opportunities and to generate synergies in the field of sports industry among all the companies and associates linked to the GSIC. Twenty companies have already confirmed their participation.

The I Networking Meeting will take place from 9:30 AM until 12:30 PM at the headquarters of GSIC, located in Calle Goya, 90 (Madrid).

MiLeyenda becomes GSIC’s new partner

28 may. 2015

The company miLeyenda, a start-up located in the region of Murcia focused on the development of software for comprehensive management of sports events, has become a new partner of the Global Sports Innovation Center.

Mileyenda has also created a cloud platform that helps tournament organizers, referees and team captains to manage the day to day of the competitions.

Furthermore, miLeyenda has created a social network where players can check all the information regarding competitions, as well as personal statistics about their own performance and their rivals’. The company has also developed an algorithm to calculate the level of the players in each sport.

GSIC hosts a lecture for Instituto de Empresa’s Master in Management

22 may. 2015

Global Sports Network Innovation Center has hosted a lecture about Experiential Marketing for the Master in Management of Instituto de Empresa business school. Fifteen students from nine different countries (USA, China, Lebanon, Dominican Republic, Austria, India, Portal, South Korea and Spain) had a chance to meet the GSIC and its philosophy to become a worldwide reference for synergies and the generation of opportunities for sports industry.

Students of this master have very diverse academic backgrounds such as business management, fashion, philology, engineering, law or journalism. They were welcomed by the general manager of GSIC, Iris Córdoba, and also had the opportunity to visit the Demo Solutions Center, where some of the most innovative technological solutions applied to the sports industry are showcased.

Entrepreneurs' Day at Microsoft

20 may. 2015

You are an entrepreneur, you have clear ideas and know what you want. Although, of course, you need support, and who doesn’t?
Microsoft offers entrepreneurs the opportunity of free access to:

  • The software you need to develop your ideas
  • Up to $ 60,000 in Azure services without cost
  • Direct contact with investors and business accelerators

Attendants will also have the opportunity to listen to relevant speakers from the world of entrepreneurship as Caesar Miralles, Carlos Barrabés, Iñaki Arrola, Marta Díaz and Ana Segurado. The event will be introduced by María Garaña and success stories from Exovite and Dravet Syndrome Foundation will be presented.

This conference is a unique opportunity, take to your PC and that very afternoon you can take advantage of the program.

Date: 2015, May 28th, from 10 AM to 4 PM

Place: Microsoft / Auditorium. Paseo del Club Deportivo, 1 (Centro Empresarial La Finca - Edificio 1), 28223 Pozuelo de Alarcón (Madrid)

Chairman of International Football Arena visits GSIC

19 may. 2015

Chairman of the International Football Arena IFA), Marcel Schmid, visited the facilities of the Global Sports Innovation Center, where he received first-hand information on the center's objectives and about its partners.

The International Football Arena has been hosting events, fostering debate and inspiring exchange between decision makers in the business of football for over a decade. It started in 1999, with the IFA conference in Zurich, which has taken place annually ever since.

Around 250 global decision makers in football congregate in Zurich for cutting-edge information, high-level networking and bilateral meetings.

The GSIC opens its doors to the world

12 may. 2015

The Global Sports Innovation Center (GSIC) powered by Microsoft opens its doors and welcomes companies, entrepreneurs, start-ups and the community worldwide.

It is located in the Barclaycard Center, in the heart of Madrid, and will have a global reach. The center will focus on four areas of activity: promoting technological innovation for business, fostering the development and creation of start-ups, developing collaboration and contact between businesses and talent, and showcase for the latest devices and applications.

The opening was attended by personalities from industry, sports and institutions, including representatives from the companies and organizations linked to GSIC.

Facilities for visitors and business

12 may. 2015

The GSIC headquarters are located in new facilities (C/ Goya, 90 – Madrid), spread over three floors at the modern office building, the Madrid Barclaycard Center, owned by the Madrid Regional Government. This multi-purpose center receives a million and a half visitors a year.

Two floors are reserved for exclusive use by members, where around 100 talks will be given each year, and there is also an area open to the general public.

Visitors will be able to interact with the latest wearable technology in the four fitness area, experience what it feels like to kick a football in a stadium like a professional player and enjoy football, F1 and NFL exhibitions, and also test themselves with Cigna Health, Sport and Technology experiences. The GSIC is expected to attract 36,000 visitors per year.

NeuroAtHome wins 2015 Microsoft Health Innovation Award

12 may. 2015

Microsoft’s awards program recognize health organizations and technology solution partners from around the world that use Microsoft devices and services to streamline clinical processes, boost clinician productivity and operational performance, and improve the quality of patient care. Microsoft announced the 2015 winners at the HIMSS Annual Conference and Exhibition which took place from April 12th-16th in Chicago.

The winners in the Open Innovation Category were Hospital La Pedrera and NeuroAtHome. Hospital La Pedrera, located in Denia (Spain) is using NeuroAtHome to deliver quantified physical and cognitive therapy sessions for hospitalized patients.

This international award was given in recognition of the results obtained with the first 175 patients treated with the NeuroAtHome rehabilitation platform.

The Chamber of Commerce Spain-Israel and GSIC help innovative companies strengthen links

20 sep. 2016

The networking meeting was organized in Madrid by the Chamber of Commerce Spain-Israel and the Global Sports Innovation Center and brought together outstanding companies and start-ups in the application of technology in sports industry. The attendees had also the opportunity to detect potential synergies for future collaborations.

Besides de general manager at GSIC, Iris Córdoba, and the Chamber’s chairman, Gil Gidrón, a representative of the Embassy of Israel also took part in the event. The organizations attending were: Cigna, Demtech, Deusto Sistemas, Dialoog, El Al Airlines, Freedom and Flow Company, Gammera Nest, Golzman Partners, iAltitude Training, Instituto de Estudios Israelíes de Centro Sefarad-Israel, Mobile One2One, Seprotec, Smart Solutions Technologies, Tecnalia, Tiki Taka Travel Services, Wembley Studios y Zerintia Technologies.

GSIC and CSD to join forces for boosting innovation in top-level sports

19 abr. 2016

The GSIC and Spanish National Sports Council (CSD for Spanish acronym) will cooperate to promote projects related to innovation and technological development in Spanish top-level sport. The President of the CSD, Miguel Cardenal, and the President of GSIC, Sebastian Lancestrèmere, have signed a collaboration agreement with a commitment to join efforts in the following working areas:
- Development of innovation projects linked to high-level sport.
- Promotion of collaboration with athletes, sports federations and clubs on sponsorship.
- Collaboration in organizing national and international events related to the sports industry and technology.
With regard to the latter, the GSIC and CSD announced the organization of Sport Innovation International Day, to be held at the facilities of the CSD and bring together experts from companies, organizations and athletes around a program of conferences, round tables and high-level lectures that will highlight the transformative role of technology in sport sector.

The regional Minister of Sports visits the Global Sports Innovation Center

22 ene. 2016

Madrid region’s Minister of Education, Youth and Sport, Rafael van Grieken visited the facilities of the Global Sports Innovation Center, an initiative which he described as "a great opportunity" for training centers and for the internationalization of enterprises and entrepreneurs. Van Grieken toured the Demonstration Centre Solutions accompanied CVP for Emerging Markets in Microsoft, Orlando Ayala; the President of GSIC and Sports Business General Manager in Microsoft, Sebastian Lancestremere, and the General Manager of GSIC, Iris Cordoba.


The Minister of Education, Youth and Sport thanked Microsoft for choosing Madrid for the location of GSIC, which opened in May 2015. Since then, more than 70 companies and organizations from different countries have joined the Centre, 1,200 people have attended training and knowledge transfer evets held at headquarters and 12,400 visitors have toured the Demonstration Centre, which is open to the public Monday to Friday from 9am to 7pm.
"Having the opportunity to come here, know the technology and see how it applies, and to leverage networking and Microsoft technology is real privilege and we thank Microsoft for bringing this project to Madrid," said the Minister.

GSIC and the Cluster Turismo de Montaña join forces to promote networking and innovation

6 oct. 2015

The Cluster Turismo de Montaña and the Global Innovation Center (GSIC) have signed an agreement by which the cluster has become a partner of GSIC and the two organizations will coordinate efforts to boost actions to foster R&D and innovation in the field of sport and mountain destinations, as well as to support entrepreneurs in the sector through a process of guidance, counseling and incubation of startups.


Specifically, the cluster and GSIC plan to organize actions to promote cross-networking networking between their partners, in addition to work on specific enterprise projects where both organizations can help with their own services and knowledge.


The agreement was signed at the headquarters of the GSIC by the General Manager of the Center, Iris Córdoba Mondéjar, and the President of the Cluster Turismo de Montaña, Pedro Marco Hernández.

Keiretsu Forum Spain and GSIC launch the First International Investment Forum for Sport and Technology entrepreneurs

16 sep. 2015

The First International Investment Forum for sports and technology entrepreneurs organized by Keiretsu Forum and the Global Sports Innovation Center aims to bring together entrepreneurs worldwide with potential investors.

This opportunity is aimed at entrepreneurial projects whose activity is linked to the sports industry in areas such as health, sports performance, devices, software and applications, marketing, wearables and tourism, among others. Companies interested in taking part in this investment forum should be already billiin the vending phase or at the marketing stage and seeking private equity funding between 100,000 and 500,000 euros.

Startups companies can submit their proposals until next September 30th. Since then, experts from Keiretsu Forum and the Global Sports Innovation Center will select between 8 and 10 projects that will have the opportunity to present their ideas to potential investors at a Forum meeting to be held on October 22nd at the headquarters of Global Sports Innovation Center in Madrid. The selected projects will previously benefit from workshops led by the team of Keiretsu Forum.

Additionally, investors will select one of the startups to benefit of the GSIC's coworking facilities for a period of four months free of charge.


Interested companies can formalize its proposal following this form and sending it by e-mail to presidencia@keiretsuforum.com.

Microsoft opens the Global Sports Innovation Center in Madrid

12 may. 2015
  • The Global Sports Innovation Center (GSIC) is an unprecedented three-way collaborative initiative between private, public, and academic partners to support innovation in the Sports Industry across the world, as a driver of job creation and economic growth.
  • Created with the support of the Madrid Regional Government, powered by Microsoft and the strategic partners Barclaycard Center, Camilo Jose Cela University, Cigna, LG, Open Camp, Pivot Sport, Real Madrid, the partners Avanade, Barrabés Next, Bravent, Codicevi-Grafolometría, Cubenube, Easy Code Software, Esteban Consulting, Exovite, Face On, Fivan Neuro@Home Kalmaljit Europa, Mobile Solutions, Placeholder, Plainconcepts, The Capitals, The International Humans Company, Viobond, Viuing and the collaboration of Adidas, IDC and Keiretsuforum.
  • Backed by an initial investment of 17 million euros, it aims to serve as a business incubator for 50 startups and support 200 over a 5-year period.

Madrid, May 12, 2015. The Global Sports Innovation Center Powered by Microsoft (GSIC) opened its doors today, welcoming entrepreneurs, start-ups, and the community to this hub focused on developing collaborative technology solutions for the Sports Industry.

Located in the Barclaycard Center in the heart of Madrid, the GSIC will have a global reach and seek to become a strategic leader in addressing the challenges facing the Sports industry, as well as to create knowledge and add value to the sector.

Partners from private corporations, Universities, and Institutions will be able to engage with entrepreneurs to solve business challenges and unlock new opportunities and support supporting youth, small business, and the community in accelerating innovation in the Sports, Health, and Fitness and Sporting Event industries.

This new center is backed by an initial investment of 17 million euros from private equity, encompassing direct funding and indirect contributions. One of the main goals of the center is developing innovation projects with high potential, engaging interest from venture capital funds to raise additional funding.

The GSIC and its ecosystem aims to attract national and international funds of over 4 million euros during the first 5 years in terms of business, as well as direct and indirect jobs. Moreover, this hub aims at creating 50 startups during the first five years of operating, and support 200 of them through programs as Microsoft Biszpark, training and coaching.

The center will focus on four areas of activity:

  • Promoting technological innovation for businesses. The GSIC will provide technological advice and training for businesses and institutions through its partners, as well as fostering collaboration in any sports-related business activity. Emphasis will be placed on the search for funding in order to finance the creation of startups or the development of sport R&D&I activities.
  • Fostering the development and creation of startups. SMEs and entrepreneurs working on sports projects will have access to mentoring programs, technical support from technology experts and specialists, together with access to and contact with big companies and multinationals in order to develop their projects. These startups will be provided with technological tools during the first years, free of charge.
  • Developing collaboration and contact between businesses and talent. The center will provide the facilities needed to bring sports-related companies, technology companies, entrepreneurs and universities together. It will promote the Government participation in MSIC initiatives, driving synergies with the different players of the Sports Industry.
  • Showcase for the latest devices and applications. The center will showcase the most innovative technological developments in the world of sport and technology, including cloud and mobile computing, IOT, and big data, providing businesses the opportunity to get real time audience and industry feedback on their solutions.

Developed in partnership with Microsoft Corporation and with the support of the Madrid Regional Government, the driver of activity at the GSIC is collaboration among its partners, combined with other companies from this business environment. Partner companies and organizations will contribute funding and be able to leverage all of the advantages that GSIC delivers to its members, as well as collaborate to solve business challenges. Initially the center will have the strategic partners Barclaycard Center, Camilo Jose Cela University, Cigna, LG, Open Camp, Pivot Sport, Real Madrid, the partners Avanade, Barrabés Next, Bravent, Codicevi-Grafolometría, Cubenube, Easy Code Software, Esteban Consulting, Exovite, Face On, Fivan Neuro@Home Kalmaljit Europa, Mobile Solutions, Placeholder, Plainconcepts, The Capitals, The International Humans Company, Viobond, Viuing and the collaboration of Adidas, IDC and Keiretsuforum. The center is open to big brands and SMEs alike, applying different entry fees according to the size of the organization. The goal is reach 50 partners during the first year.

The GSIC headquarters are located in new facilities, spread over three floors at the modern office building, the Madrid Barclaycard Center, owned by the Madrid Regional Government. This multi-purpose center receives a million and a half visitors a year. Two floors are reserved for exclusive use by members, where around 100 talks will be given each year, and there is also an area open to the general public. Visitors will be able to interact with the latest wearable technology in the fitness area, experience what it feels like to kick a football in a stadium like a professional player and enjoy football, F1 and NFL exhibitions, and also test themselves with Cigna Health, Sport and Technology experiences. The MSIC is expected to attract 36,000 visitors per year.

Opening of the Barclaycard Center

The GSIC has been officially opened today at the Barclaycard Center in Madrid. During the ceremony, Orlando Ayala, Microsoft CVP and Chairman, Emerging Markets, stated “The unique nature of this innovation center lies in the unprecedented collaboration between public, private, and academic institutions. Together, we aim to build a bridge between these partners, youth, and entrepreneurs in promotion of development of technology innovation within the Sports industry. By creating facilities such as this for applied research, collaboration, and innovation within today’s greatest technology trends such as ‘Internet of Things’ (IOT), cloud and mobile, we can generate business and job opportunities which add value to the whole community, here in Madrid and all over the world.”

Víctor Calvo-Sotelo, Secretary of State for Telecommunications and Information Society for the Spanish Government, highlighted the “key role of public and private collaboration in the digital transformation of Spain”, and described the Global Sports Innovation Center as “an innovative and ambitious center, not only able to convert Madrid into a world reference regarding technological innovation, and becoming an open collaboration space between universities, companies and government. It will also push forward the entrepreneurship environment in a field with such high potential as sports”.

The Counselor of Education, Youth and Sport of Madrid Community, Lucía Figar, thanked Microsoft for “its leadership and for having selected Madrid to set this global pioneering center”. Figar noted that this sport and technology center “will find its best allies in Madrid”, thanks to its business infrastructure, “the quality of our Universities”, “the strength of our amateur and professional athletes”. Figar stressed that in Madrid Community, “entrepreneurs are finding more and more support and opportunities for their innovative projects”. Figar ended underlining “Madrid Community support to the Global Sports Innovation Center”, located in a facility “of reference in Europe”, that this month will host the Final Four Basket Euroleague.

Camilo Jose Cela University is a strategic Partner of this Project, which we believe has a high potential for learning and entrepreneurship. We see the Global Sports Innovation Center as a hub for learning that brings together sport, technology and education. This combination will generate disruptive ideas to improve the environment of the Third Millennium youths. Technology will accelerate this innovation and make sport more accessible, as well as make it an even more personal experience”, said Nieves Segovia, President of the Educational Institution SEK - Camilo José Cela Universitu and SEK International Schools-.

Iris Córdoba, Manager of the MSIC, added: “Challenges ahead the Sports Industry are huge, and R&D investment gives a competitive edge versus companies that ignore innovation. Many of entrepreneurs’ big stories arose in times of crisis or conquering those small customers left aside by the big companies. The success of MSIC lies on their partners’ capability to innovate and the ability to translate it into the Sports Industry chain value.”

Further information

Download photos, videos and all the media content from the opening of Global Sports Inauguration Center on the next link:

http://1drv.ms/1cptwJK

Women sport in the media

16 sep. 2016

The GSIC has held the conference ‘Women sport in the media’, with the participation as speakers of the Olympic rugby 7 player Patricia García, the sport journalist Javier Reyero and several CSD representatives, with Carlota Castrejana as moderator. The goal of the meeting was clear: the generation of a space for reflection and discussion on an issue that, unfortunately, hasn’t been left behind yet, as it happens with the inequality in the treatment that the media provide to women and men sport.

At what point we are? First thing to know is what is the starting line. The context is the following: Spanish sport women have become more successful than men.  Winning has become a constant for Spanish female athletes and, thus, this should to give women the right visibility they deserve. However, only 6% of the entries in the sports media regard to women athletes. And this fact is something that catches our attention in a negative way.

The first obstacle is the limited space available in the traditional but highly respected press.  As the attention and the contents here are mostly and recurrently occupied by the same issues (seemingly immovable), there is an opportunity if eyes are turned to social media. This is truly the key to publicize women sport in a more effective way and where athletes can find have the largest scope of possibilities if they find the way to transform the data and facts regarding women sport into relevant and appealing stories. Doing so, fleeting interest aroused during the Olympics stories could be truly turned into an ongoing flow of attention.

Fortunately, women sport has a great advantage over the major sports: accessibility. Patricia García explained how, following the Olympics, the team has been able to record several reports for the media that have allowed them to highlight the values of rugby to the viewers, like the respectful attitude of the players towards the referee´s decisions, or the impressive silence at the stadium when there´s a kick to sticks, which shows the respect of the audience for the concentration of the punter. This not only represent the true values of sport but also a great sample of how women can add value to enrichen the viewer’s insight.  

However, all these challenges are not the sole responsibility of the athletes. Sport journalists also should make an effort to support a real change. Simple actions like selecting proper pictures and words that focus on the athlete’s performance, rather than on personal appearance or private life, will help the public to understand better the interest, excitement and real value of women sports.

Jaime López de la Paz

GSIC Annual Activity Report for 2015

3 jun. 2016

The Global Sports Innovation Center presented its Annual Report for year 2015 during the General Assembly of members, held on 31 May at the headquarters of the Center. The document provides a comprehensive summary of the highlights regarding the operational and financial management during the starting year.
The ecosystem of sport companies and organizations created by the GSIC since its launching in May reached 70 members in December 2015 and is currently made of over 90 organizations. In addition, the GSIC hosted 65 events (networking activities, training, knowledge transfer and presentations) with 1,100 attendees.
The Demonstration Solutionn Center, a showroom area specifically devoted to give visibility to the latest technological innovations in the sport industry developed by partners, received 12,400 visitors in 2015. The profile included the general public, students of all stages, entrepreneurs and representatives of numerous companies and sports organizations around the world. Also, the GSIC held 28 international meetings.

Why we should care so much about soccer

7 ago. 2015

After a dreadful month for the soccer fans, when the awful heat mixed with the even worse absence of relevant competitions, pre-season tours and summer tournaments came at last to relieve somehow the vacuum in the most committed fans.

There will be those who think that it is exaggerated and trivial to spend a single minute of the vacation time to watch games where nothing important is at stake, players are not yet in their best physical condition and coaches make continuous tactical tests.

The passion that out of season soccer is capable of provoking in fans is probably a significant component to understand the value that this sport is generating in economic terms. KPMG has analyzed this in the Spanish context and has defined very revealing data that prove that soccer should be important to everyone, regardless of the emotional excitement that it brings to us as fans.

According to this study, in the year 2013 professional football generated in Spain 7.6 billion euros, a figure resulting from measuring the direct and indirect impact on aspects such as GDP, employment, wages and tax revenues and Social Security.

Where do those 7,600 million come from? Tickets, merchandising, online services, competitions, subscriptions, sponsorships, press and TV…

The direct impact of professional football reached more than 3,600 M€, of which more than 75% were the result of the expenditures by fans in products and services related to professional soccer (lotteries and online betting, tickets, competitions, fees of members and subscriptions to PPV TV, among others). The remaining 25% was spent by companies in order to enhance their marketing and advertising strategies, as a way to take advantage of the large penetration of professional soccer in society.

As for the indirect impact, we are talking about other 2,995 million euros from cultural activities, leisure, catering, construction and telecommunications.

All this contributed to the Spanish GDP up to 0.75% in the form of wealth, employment and payment of taxes.

These figures are relevant because, in addition to their intrinsic economic value, they provide a rational approach when assessing the importance of soccer, as well as very useful information for companies and public decision-makers. And they also help us to understand much better those fans hooked on the pre-season events. In light of the figures, their behavior might not be so exaggerated and trivial after all.

I Networking Meeting at GSIC: the value of mutual knowledge

15 jun. 2015

The Global Sports Innovation Center has lived a very important moment these days, perhaps the most relevant since we opened GSIC a month ago. We have celebrated the I Networking Meeting at GSIC, with a great response from our partners, who had the opportunity to meet face to face for the first time and could exchange information, expectations and their vision for the future.

I Networking Meeting at GSIC was held on June 10th and gathered up to 38 people from 29 different companies belonging to sectors such as health, consulting, training, big data, IT, content creation, or biotechnology. There were large companies, SMEs and start-ups, i.e., the entire spectrum of companies which, thanks to technology, are transforming the sports industry, generating business opportunities and creating new experiences for fans.

The feedback we have received has been very positive (thanks, guys) and puts us in an exciting position: we will have to do it very well next time. Yes, there will be a next time!

But enough of complacency. Since the Global Sports Innovation Center was launched, we have highlighted that our highest value lies in our partners. The results of this networking reaffirms this idea because, no doubt, the participants were the ones who made the result so positive.

Knowing first-hand the comments from the attendees and the operational development of the event, I would say there were three key elements for success that we should keep in mind for incoming experiences:

  • There is significant background of demand. Sport accounts for 2% of global GDP and there are thousands of companies around the world wishing to meet each other in order to share experiences and explore business opportunities. GSIC listens to this need and provides this space for meeting and mutual knowledge.
  • Clarity in the exposition of ideas and objectives by the participants. Before even completing all the rounds, some attendees could already reckon specific opportunities for collaboration that had already emerged during the talks. This is possible only if you have good information about who you are going to meet with and if you have previously defined very well what you want to tell about your company and your projects.
  • Enthusiasm and generosity. We had an intense morning with many conversations, but everyone kept a smile on the lips until the end and the maximum availability to keep in touch.

I will finish this post with some comments by the participants:

  • "I am convinced that there will be extraordinary collaborations" (José Luis Málaga, University Camilo José Cela).
  • "It was a very interesting event and we hope that very productive also" (Carlos Floria, r & d Running).
  • "The availability and readiness of all the companies attending the event has been máximum, I feel so enthusiastic about that" (Luis Rodríguez, The International Humans Company).

Lidia Valverde
Public Affairs & Communication Manager
GSIC

Welcome to the GSIC!

12 may. 2015

It is exciting that companies of all sizes, entrepreneurs and institutions have received so well the Global Sports Innovation Center powered by Microsoft that has just been launched. Not only because the objectives that we pursue together are ambitious and open new perspectives on the future of technology and sport, but also because the companies, start-ups, entrepreneurs and universities are the ones who will shape that future on the basis of their own capabilities and enthusiasm.

With the GSIC, we have launched a global initiative that is open and inclusive, and it extends beyond borders. Because sports have the ability to connect emotions, and technology provides us with the ability to share them, no matter where we are. In addition, both sport and technology are sources of opportunities, development and well-being all over the world.

Naturally, we can’t forget the fans. The GSIC is also an open space for all of them. Through the Demonstrator Solution Center located in our facilities, we will be showing them relevant news regarding devices and applications.

To those of you who became part of this project from the very beginning, thank you for your trust and for sharing this challenge. And to those of you who feel powered by the passion for technology and sport, you are invited to know the GSIC and join the race.

Iris Córdoba

GSIC General Manager

Would you like to know more about our events?

Global Sports Innovation Center

Global Sports Innovation Center (GSIC) has a primary goal of improving the value chain of the Sport industry by leveraging the most advanced technologies, enabling business connections, and becoming a worldwide reference for the sports industry, from start-ups to enterprise organizations.

Located in downtown Madrid, the center provides technology services, solutions and programs that meet the needs of many audiences, including students, entrepreneurs, governments, and industries. With this aim, Global Sports Innovation Center facilities have different areas focused on their specific needs.

At its core, the Global Sports Innovation Center is set up as an open space for applied research, demonstration of innovative solutions both Business to Customer and Business to Business, collaboration, networking & business development, job creation and the foundation of a robust sport ecosystem by fostering start-ups incubation and growth thanks to venture capital`s funding and programs.

As a non-profit organization, the Sport GSIC has financial support from strategic partners and associates.

  • General Manager

  • Lidia Valverde

    Communications and PR Manager

  • Guillermo Morales
    CTO
  • Jesús Serrano
    Business Development Architect in Sports