27 May MyApplause Bringing the crowd atmosphere back and Adding Value to Virtual Events
1 App to cheer them all
We at MyApplause would like to thank everyone for the warm welcome to the GSIC community.
The silence was deafening
In March 2020, during the first corona lock-down, FC Köln played Mönchengladbach in the first ever ‘ghost-game’ of the Bundesliga. What should have been a loud, colourful event was instead a lifeless game, devoid of energy and passion. The fans were missing. The magic was gone.
Our football-loving developers quickly swung into action. 3 days later there was an app that lets viewers at home activate different audio effects – cheering, applause, whistling and singing – which is played back over the stadium speakers in real-time. Digital fan-chants and virtual applause was born.
Bringing the crowd atmosphere back
Soon after MyApplause partnered with Fanchants.com with their over 20,000 original songs and chants, meaning fans hear club specific songs and chants. Soon after, we spoke with NBL, NIHL, Premier League, Bundesliga among others as well as UEFA for the European Championships 2020, until they were postponed until 2021.
A motivational boost by Tony Robbins
In June 2020, we partnered with the American motivational speaker Tony Robbins as he took his seminars 100% online. Using Zoom he could speak to and see his fans. Using MyApplause Events he could hear them now too. The possibility to send emoji and text messages was introduced as Tony took his “Unleash the Power Within” seminars to different time zones around the world.
Late 2020 saw MyApplause first support online streaming concerts including Rea Garvey and Ricardo Montaner. When they hit the last note of a song they were welcomed by fan applause in real-time. When audience reactions are not included in a live-stream, the artist hears silence – not exactly conducing to any live event!
Adding Value to Virtual Events
In addition to Tony Robbins and concert live-streams, event managers have been using MyApplause to increase the interaction and engagement of their virtual events:
An international pharmaceutical company used the Call-to-Action buttons in the app for a poll. A CEO at the virtual stage could receive direct feedback from employees via the text-function. The viewers of an improv comedy show in the United States could send in prompts for the crew to use. Even 10-year-olds can handle the app and send in a video, which they then can see in the live-stream of a virtual event. Who doesn’t get a thrill out of seeing themselves on ‘T.V.’?
So joining a livestream is no longer passive for viewers – they can be active participants, as over 25K+ users can attest to.
MyApplause – creating positive feedback loops.
24 custom interfaces
25K+ active users
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