Real Madrid Next, innovation and future for Real Madrid

Real Madrid Next, innovation and future for Real Madrid

Real Madrid C. F., with the aim of remaining sports industry leaders as well as social and economic leaders, has launched Real Madrid Next.

Real Madrid Next is the new brand for innovation at Real Madrid, with the collaboration of start-ups and companies looking for better performance, features and sporting and economic strength of Real Madrid, as well as making the most of what those involved with the club have to offer.

Real Madrid Next will look at six key areas: e-health, performance, fan engagement, audio-visual content generation, cybersecurity, and technological and social infrastructures. We look for excellence and the best technological advances possible, which helps to create our own, exclusive tools adapted to our way of working. We want better results in every area of the club and in particular, the sporting area, digital transformation and globalization of the entire organization.

Real Madrid Next will start its activities in the area of e-health with the I Congress of Medicine and Science applied to Sport in March 2020. It will be an event where key global experts in sports medicine, as well as people from institutions, industries, sports entities, and top-level universities associated with the sector, will all feature.

We use cookies to give you the best online experience. By accepting the consent for the use of cookies in accordance with our cookies policy.

Privacy Settings saved!
Privacy Settings

When you visit any web site, it may store or retrieve information on your browser, mostly in the form of cookies. Control your personal Cookie Services here.

These cookies are necessary for the website to function and cannot be switched off in our systems.

In order to use this website we use the following technically required cookies
  • lang
  • tfw_exp
  • wordpress_test_cookie
  • wordpress_logged_in_
  • wordpress_sec
  • wordpress_gdpr_allowed_services
  • wordpress_gdpr_cookies_allowed
  • wordpress_gdpr_cookies_declined

Decline all Services
Accept all Services