01 Dec ECAL partners with Immediate Media and Bet 365 to produce The Qatar 22 WC Calendar
This month ECAL has worked alongside Immediate Media and Bet 365 to produce The Qatar 22 WC Calendar. This calendar was put together in record time so that World Cup fans could sync all fixtures or simply their favourite team’s matches direct to their personal calendar. Football fans who subscribe to the Qatar WC Calendar are guaranteed not to miss a kick-off throughout the tournament, courtesy of ECAL, you’re welcome!
Additionally, we built global schedules into the solution to ensure that fans all over the world get match reminders delivered to them in their relevant time zone and language. The schedule is also feed-driven saving the client time and resource and ensuring they don’t need to make any updates during the next stage of the competition. We even built in logic that means the events will update after the match with the final results!
Most importantly to the client, every Qatar 22 WC event has been created to help incentivise World Cup fans to join bet365 and get involved with the World Cup betting community. As such, each event reminder contains links to bet365’s Live WC Odds and WC Boosts and we’re already seeing excellent click-through rates and engagement levels.
Our clients at Immediate Media were extremely pleased with the end result and the initial engagement results, stating: ‘It’s been a pleasure working with you to get this set up. The experience and efficiency has been excellent. To be able to launch for the world cup, with buy-in from a major player like bet365 is exciting, and I look forward to developing the partnership with you further.’ So, watch this space and we develop many more exciting partnerships in 2023!
If any members of the GSIC community are interested in setting up a schedule for any kind of event to help drive awareness, tune-in, ticket sales, and more, then please get in contact with the team at ECAL and we’d be more than happy to give a demo of our market-leading solution. For the time being though, if your team are still in the World Cup make sure you don’t miss another kick off and sync their fixtures direct to your personal calendar using this dedicated link: https://qatar22wc.ecal.com/